Digital Billboards in Santa Ana
*All metrics are based on a 4-week advertising campaign
In the vibrant city of Santa Ana, billboards find their perfect home amidst a thriving cultural scene, bustling business district, and diverse neighborhoods. As the heart of Orange County, Santa Ana offers advertisers a unique opportunity to engage with a wide audience and make a lasting impact. Outdoor advertising in Santa Ana goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating memorable stories that captivate every passerby.
What to look for when picking digital billboards
With a staggering 256,256 billboards across the United States, selecting the perfect one for your advertising campaign can be a daunting task. However, by considering the following factors, you can make an informed decision and maximize the impact of your advertisement:
- Demographics: Choose a billboard location that targets your desired audience based on factors such as age, gender, education, relationship status, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
- Traffic Count: Opt for high-traffic areas to reach as many people as possible. Busy intersections or congested highways can be effective locations for billboards, as they capture the attention of a captive audience.
- Visibility: Ensure maximum visibility by considering the alignment, height, and obstructions of the billboard. A well-placed billboard should be clearly aligned to face traffic and positioned at a readable height within the driver's frame of vision.
- Land Use Type: The surrounding land use (residential, commercial, or industrial) will impact the audience who views your advertisement. Consider the mix of people in different areas and target locations accordingly. For instance, a billboard in a commercial district might be more effective for promoting a business-to-business product.
Digital billboards price breakdown
Billboard pricing in Santa Ana varies greatly, with options to suit different budgets and advertising goals:
- Average Price: The average price for a billboard in Santa Ana is $2,071.23, offering a range of options for advertisers with varying budgets.
- Median Price: With a median price of $36,586, advertisers can expect to find a wide array of billboards at different price points in the city.
- Lowest Price: The lowest price for a billboard in Santa Ana is $0, providing an opportunity for advertisers to take advantage of cost-effective advertising solutions.
Digital billboards Impression and CPM Metrics
Understanding the impressions and CPM metrics for billboards in Santa Ana can help advertisers make informed decisions and optimize their campaigns:
- Total Impressions: Santa Ana billboards garnered a total of 70,800,000 impressions during the 4-week campaign period.
- Average Impressions: On average, each billboard in Santa Ana received 2,760,000 impressions during the 4-week campaign.
- Median Impressions: The median number of impressions for Santa Ana billboards was 36,000, indicating a wide range of performance among different locations.
- Average CPM: The average cost per thousand impressions (CPM) for billboards in Santa Ana was $24.29, providing a cost-effective advertising solution for businesses.
- Median CPM: With a median CPM of $10, Santa Ana offers a variety of billboards at different price points to suit various advertising budgets and goals.
Some of the top digital billboard providers in Santa Ana
Here is a list of top billboard providers in Santa Ana to help you find the perfect advertising solution for your campaign:
- Billboards in OC specializes in providing high-quality billboard advertising options in Santa Ana and throughout Orange County.
Other formats for advertising in Santa Ana
A closer look at the data reveals the depth and breadth of the other opportunities available in Santa Ana:
- Static Billboards: In Santa Ana, static billboards get over 315,000 impressions with an average CPM of $7.97. This classic advertising medium continues to deliver results, making it a reliable choice for businesses looking to make a lasting impression.
- Street Furniture: Street furniture in Santa Ana garners 237,000 impressions and an average CPM of $15.95. This versatile advertising option allows businesses to reach pedestrians and drivers alike, making it a popular choice for local campaigns.
- Retail Venues: Retail venues in Santa Ana receive 40,000 impressions and an average CPM of $14.43. This targeted advertising method allows businesses to connect with consumers in a shopping mindset, increasing the likelihood of conversions.
- Transit: Transit advertising in Santa Ana generates 292,000 impressions and boasts an incredibly low average CPM of $0.75. This cost-effective option enables advertisers to reach a captive audience of commuters, making it an attractive choice for budget-conscious campaigns.
- Everything Else: Other advertising opportunities in Santa Ana, such as digital displays and event sponsorships, collectively receive 798,000 impressions and an average CPM of $41.55. These diverse options allow businesses to explore unique and innovative ways to connect with their target audience.
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