Digital Billboards in Glendale

*All metrics are based on a 4-week advertising campaign

Glendale, nestled in the picturesque foothills of the San Gabriel Mountains, is a thriving city that presents a unique opportunity for advertisers. With its diverse population, bustling business district, and vibrant arts scene, Glendale offers a dynamic platform for outdoor advertising. Billboards in Glendale not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 249 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, if your target audience is college-educated adults, consider placing your billboard along a busy interstate frequently congested with commuters.
• Visibility: Ensure that your billboard is clearly visible and not obstructed by trees, buildings, or other distractions. A billboard placed at a busy intersection with long wait times can increase the chances of your ad being seen by more people.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, or digital billboards. For instance, a large, eye-catching digital billboard can be more effective in capturing the attention of a younger audience.
• Duration: Determine the optimal duration for your billboard to be up based on your marketing campaign goals and budget. A long-term campaign or one that utilizes multiple locations can be more effective in increasing brand awareness.

Digital billboards price breakdown

In Glendale, billboard pricing varies greatly, with the following key data points:

• Average Price: The average price for a billboard in Glendale is $2,670.13, which can help you gauge the typical cost for your advertising campaign.
• Median Price: The median price for a billboard in Glendale stands at $43,245, indicating that half of the billboards are priced above this amount and half below.
• Lowest Price: The lowest price for a billboard in Glendale is $0, showcasing that there are opportunities for advertisers to find cost-effective solutions for their campaigns.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the reach and cost-effectiveness of your billboard advertising campaign in Glendale:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Glendale is approximately 119,008,000, showcasing the potential reach of your ad.
• Average Impressions: The average number of impressions for a billboard in Glendale is approximately 4,760,000, providing a benchmark for comparing individual billboard performance.
• Median Impressions: The median number of impressions for a billboard in Glendale is approximately 43,000, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for a billboard in Glendale is $250.08, which can help you gauge the typical cost-effectiveness of your advertising campaign.
• Median CPM: The median CPM for a billboard in Glendale is $10, suggesting that half of the billboards have a higher cost per thousand impressions and half have a lower cost.

Some of the top digital billboard providers in Glendale

Here are the top billboard providers in Glendale, each offering unique advertising solutions for your campaign:

• Outfront is a leading provider of outdoor advertising solutions, offering a variety of billboard options to help businesses reach their target audience.
• Brookfield Properties is a global real estate company that also provides advertising opportunities in high-traffic locations throughout Glendale.
• Digital Outdoor Advertising specializes in digital billboards, allowing advertisers to create dynamic and engaging campaigns that capture the attention of passersby.
• Terraboost Media LLC offers a unique advertising platform through their wellness kiosks, providing businesses with a cost-effective way to reach consumers in high-traffic areas.
• Captivate focuses on creating captivating advertising experiences that engage audiences and drive results for businesses.

Other formats for advertising in Glendale

A closer look at the data reveals the depth and breadth of the other opportunities available in Glendale:

• Static Billboards: Static billboards in Glendale receive approximately 2,000 impressions with an average CPM of $242.00. This traditional advertising medium continues to provide a strong presence in the outdoor advertising landscape.
• Street Furniture: Street furniture in Glendale garners around 293,000 impressions with an average CPM of $41.30. This versatile advertising option allows for creative and targeted campaigns in high-traffic areas.
• Wheat Pastings: Wheat pastings in Glendale generate about 455,000 impressions with an average CPM of $0.38. This cost-effective and eye-catching method offers a unique way to reach audiences in urban environments.
• Wallscapes: Wallscapes in Glendale attract roughly 1,000 impressions with an average CPM of $2,127.33. These large-scale advertisements make a bold statement and create a lasting impression on viewers.
• Retail Venues: Retail venues in Glendale draw around 101,000 impressions with an average CPM of $211.06. This advertising option allows businesses to target consumers in shopping centers and other high-traffic retail locations.
• Transit: Transit advertising in Glendale captures approximately 2,000,000 impressions with an average CPM of $9.60. This highly visible medium reaches commuters and travelers, providing extended exposure for your message.
• Everything Else: Other advertising opportunities in Glendale accumulate about 43,000 impressions with an average CPM of $35.57. These diverse options offer unique ways to connect with audiences and enhance your overall advertising strategy.

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