Digital Billboards in Ontario

*All metrics are based on a 4-week advertising campaign

Ontario, California, a thriving city with a diverse population, serves as an ideal location for advertisers to make their mark. Its bustling shopping centers, entertainment venues, and proximity to major transportation hubs create a unique opportunity for outdoor advertising. In Ontario, ads don't just promote products; they engage with the community, connecting people, brands, and experiences in a way that leaves a lasting impression on residents and visitors alike.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 131 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on your campaign's success:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, placing a billboard along a busy interstate to reach college-educated adults with above-average incomes or near a college or university to target young adults.
• Visibility: Ensure the billboard is easily visible to passing traffic, with minimal obstructions and distractions. A billboard that is difficult to ignore will have a greater impact on your target audience.
• Size: Select the appropriate size for your billboard based on your target audience and location. Bulletins are the largest and are typically found along highways, while posters and junior posters are smaller and positioned along primary and secondary arterial roadways or in urban neighborhoods.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or spectacular billboards. Digital billboards offer dynamic messaging and can be changed frequently, while spectaculars incorporate technology like lighting, video, and interactive mobile technology to engage viewers.

Digital Billboards price breakdown

Billboard pricing in Ontario varies greatly, with options available to suit a range of budgets:

• Average Price: The average price for a billboard in Ontario is $2,200.12, providing a general idea of the cost for most campaigns.
• Median Price: With a median price of $500, this indicates that there are many affordable options available for advertisers.
• Lowest Price: The lowest price for a billboard in Ontario is just $1, showcasing the potential for extremely cost-effective advertising opportunities.

Digital Billboards Impressions and CPM Metrics

In Ontario, the impressions and CPM metrics provide valuable insights into the effectiveness of billboard advertising:

• Total Impressions: The total number of impressions for a 4-week campaign in Ontario is approximately 59,335,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: The average number of impressions for a billboard in Ontario is not provided in the data points.
• Median Impressions: With a median of 50,000 impressions, this indicates that many billboards in Ontario can effectively reach a sizable audience.
• Average CPM: The average cost per thousand impressions (CPM) in Ontario is $14.59, offering a competitive rate for advertisers.
• Median CPM: With a median CPM of $10, this demonstrates that there are cost-effective advertising options available in Ontario.

Some of the top digital billboard providers in Ontario

Here are some of the top billboard providers in Ontario:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.

Other formats for advertising in Ontario

A closer look at the data reveals the depth and breadth of the other opportunities available in Ontario:

• Street Furniture: Street furniture in Ontario garners around 268,000 impressions and has an average CPM of $8.53. This type of advertising is perfect for reaching pedestrians and commuters in high-traffic urban areas.
• Wheat Pastings: Wheat pastings in Ontario achieve about 825,000 impressions with an average CPM of $22.05. This creative and eye-catching medium is ideal for targeting a younger, more artistic demographic.
• Retail Venues: Retail venues in Ontario generate approximately 17,000 impressions and have an average CPM of $17.27. This advertising option is perfect for reaching consumers in a shopping mindset and driving in-store traffic.
• Everything Else: Other advertising opportunities in Ontario accumulate around 604,000 impressions with an average CPM of $78.30. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience.

Get started with advertising with AdQuick now!

Ontario, California presents a wealth of opportunities for advertisers to connect with diverse audiences through various outdoor advertising mediums. From billboards to street furniture, there are options to suit every budget and campaign objective. With competitive CPM rates and impressive impression numbers, it's clear that outdoor advertising in Ontario is a smart investment for brands looking to make a lasting impact. Don't miss out on the chance to elevate your advertising game in this thriving city. Sign up with AdQuick today and start planning your next successful campaign!