Digital Billboards in Modesto

*All metrics are based on a 4-week advertising campaign

In the heart of California's Central Valley, Modesto stands out as a thriving city with a unique blend of agricultural and urban landscapes. Known for its rich farmland, vibrant arts scene, and diverse neighborhoods, Modesto offers advertisers a distinctive platform to engage with a wide range of audiences. Outdoor advertising in Modesto goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking digital billboards

When selecting billboards to advertise in the 209 area, there are several factors to consider in order to maximize the effectiveness of your campaign. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired audience. For example, placing billboards along busy interstates for college-educated adults with above-average incomes, or in trendy parts of town for young adults.
• Visibility: Opt for high-visibility billboards that are difficult to ignore, such as those positioned along primary and secondary arterial roadways or in urban neighborhoods.
• Size: Select the appropriate billboard size for your target audience, such as bulletins for drivers and commuters, posters for local audiences, or junior posters for a more localized reach.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget, whether it's a long-term branding campaign or a short-term event promotion.

Digital billboards price breakdown

Billboard pricing in Modesto varies greatly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Modesto is $1,128.26, providing a reasonable cost for businesses looking to make an impact.
• Median Price: With a median price of $50,000, there are premium billboard options available for advertisers seeking high-visibility placements.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Modesto is just $1.65, making outdoor advertising accessible to all.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the reach and cost-effectiveness of your outdoor advertising campaign in Modesto:

• Total Impressions: The campaign generated a total of 45,190,000 impressions, showcasing its wide reach across the city.
• Average Impressions: On average, each billboard in the campaign received 11,297,000 impressions, indicating a strong presence in the market.
• Median Impressions: The median number of impressions for billboards in the campaign was 50,000, highlighting the varying levels of exposure among different placements.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $15.51, offering a cost-effective solution for advertisers.
• Median CPM: With a median CPM of $10, the campaign demonstrates a range of pricing options to suit different advertising budgets.

Some of the top digital billboard providers in Modesto

Here is a list of top billboard providers in Modesto to help you find the perfect advertising partner for your campaign:

• BM Outdoor is a leading outdoor advertising provider in the Modesto area, offering a variety of billboard options to suit your needs.

Other formats for advertising in Modesto

A closer look at the data reveals the depth and breadth of the other opportunities available in Modesto:

• Static Billboards: In Modesto, static billboards get over 2,630,000 impressions with an average CPM of $13.93. This classic advertising medium continues to deliver results, making it a reliable choice for outdoor campaigns.
• Retail Venues: Retail venues in Modesto generate 50,000 impressions with an average CPM of $16.05. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset.
• Everything Else: Other advertising options in Modesto, such as digital displays and alternative formats, receive 1,355,000 impressions with an average CPM of $7.11. These diverse opportunities allow advertisers to explore creative and innovative ways to reach their target audience.

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