Digital Billboards in Oakland

*All metrics are based on a 4-week advertising campaign

As a bustling port city, Oakland boasts a diverse population, thriving arts scene, and a strategic location in the San Francisco Bay Area. This vibrant urban landscape provides advertisers with a unique opportunity to engage with a wide audience. Outdoor advertising in Oakland not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking digital billboards

With over 265 billboards available in Oakland, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired demographic and has high traffic count for maximum exposure. For example, placing a billboard near a college or university for a campaign targeting young adults.
• Visibility: Ensure the billboard is clearly aligned to face traffic, free from obstructions, and placed at a readable height within the driver's frame of vision.
• Cost: Compare the cost of billboard advertising to other forms of advertising and select a billboard that fits within your budget while still providing the desired exposure.
• Control: Opt for a billboard that allows you complete control over the ad space, enabling you to tailor your message and design to your target audience.

Digital billboards price breakdown

In Oakland, billboard pricing varies significantly, with the following key data points to consider:

• Average Price: The average price for a billboard in Oakland is approximately $2,976.77, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $36,620, this indicates that there are both higher-end and more affordable billboard options available in the city.
• Lowest Price: The lowest price for a billboard in Oakland is $0, showcasing the potential for cost-effective advertising opportunities in the area.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics is crucial for evaluating the effectiveness of your billboard advertising campaign in Oakland:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Oakland is approximately 213,312,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Oakland generates around 366,000 impressions during a 4-week campaign, indicating a consistent level of exposure for your advertisement.
• Median Impressions: With a median of 36,620 impressions, this data point highlights the variety of billboard options available, catering to different advertising goals and budgets.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Oakland is approximately $15.58, offering a competitive pricing structure for advertisers.
• Median CPM: With a median CPM of $9.50, this figure demonstrates that there are both cost-effective and premium billboard options available to suit various advertising needs.

Some of the top digital billboard providers in Oakland

When planning your outdoor advertising campaign in Oakland, consider partnering with one of the top billboard providers in the area:

• Clear Channel is a leading provider of outdoor advertising solutions, offering a wide range of billboard options to help you reach your target audience effectively.
• Lamar Advertising specializes in out-of-home advertising, providing a variety of billboard options to suit your campaign needs and budget.
• Outfront is a prominent outdoor advertising company, offering innovative and impactful billboard solutions to help you connect with your audience.
• Mesmerize focuses on point-of-care and transit advertising, delivering targeted and engaging billboard options for your campaign.
• Digital Outdoor Advertising specializes in digital billboards, providing dynamic and eye-catching advertising solutions for your brand.

Other formats for advertising in Oakland

A closer look at the data reveals the depth and breadth of the other opportunities available in Oakland:

• Static Billboards: In Oakland, static billboards generate approximately 1,580,000 impressions with an average CPM of $51.05. This traditional advertising medium offers a stable and consistent presence in the outdoor advertising landscape.
• Wheat Pastings: With around 202,000 impressions and an average CPM of $2,388.12, wheat pastings offer a unique and artistic approach to outdoor advertising in Oakland.
• Wallscapes: Wallscapes in Oakland garner approximately 537,000 impressions and have an average CPM of $88.62, providing a large-scale and visually striking advertising option.
• Airport: Advertising in Oakland's airports reaches around 2,103,000 impressions with an average CPM of $13.60, offering a captive audience for your message in a high-traffic environment.
• Retail Venues: In Oakland, retail venues generate about 36,000 impressions and have an average CPM of $17.89, providing targeted exposure to shoppers in a relevant context.
• Transit: Transit advertising in Oakland achieves approximately 233,000 impressions with an average CPM of $5.70, offering a cost-effective way to reach commuters and travelers on the go.
• Bus: Bus advertising in Oakland garners around 3,125,000 impressions and has an average CPM of $3.40, providing a mobile and highly visible advertising platform.
• Everything Else: Other advertising opportunities in Oakland generate about 98,000 impressions with an average CPM of $12.01, showcasing the diverse range of options available for advertisers in the city.

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