Digital Billboards in Long Beach
*All metrics are based on a 4-week advertising campaign
Long Beach, a coastal gem, boasts a bustling port, vibrant downtown, and diverse neighborhoods, making it an ideal location for outdoor advertising. With its thriving tourism industry, numerous cultural attractions, and a growing tech scene, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike. Outdoor advertising in Long Beach not only promotes products but fosters connections between communities, brands, and individuals, creating impactful narratives for all to see.
What to look for when picking digital billboards
With 393 billboards to choose from, selecting the perfect one for your advertising campaign can be a daunting task. However, considering the following factors can help you make an informed decision:
- Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
- Traffic Count: Opt for high traffic areas, such as congested interstates or busy intersections with long wait times, to maximize the number of people who will see your advertisement.
- Visibility: Choose a billboard that is clearly aligned to face traffic, without any obstructions or odd angles that might affect visibility.
- Proximity: If the goal of your advertisement is to attract local customers, select a billboard close to your business location.
Digital billboards price breakdown
In Long Beach, billboard pricing varies significantly, with the following key data points to consider:
- Average Price: The average price for a billboard in Long Beach is $1,979.10, providing a general idea of the typical cost for advertisers.
- Median Price: With a median price of $21,569, this figure represents the middle ground of billboard pricing in the area.
- Lowest Price: The lowest price for a billboard in Long Beach is $0, indicating that there may be opportunities for cost-effective advertising solutions.
Digital billboards Impression and CPM Metrics
Understanding the impressions and CPM metrics for Long Beach billboards can help advertisers make informed decisions about their outdoor advertising campaigns:
- Total Impressions: Long Beach billboards have a total of 159,738,000 impressions, showcasing the vast reach of outdoor advertising in the area.
- Average Impressions: The average number of impressions for a billboard in Long Beach is 4,066,000, providing a general idea of the typical exposure for advertisers.
- Median Impressions: With a median of 21,000 impressions, this figure represents the middle ground of billboard exposure in the area.
- Average CPM: The average CPM (Cost Per Thousand Impressions) for a billboard in Long Beach is $25.81, indicating the typical cost efficiency of advertising in the area.
- Median CPM: With a median CPM of $12, this figure showcases a more cost-effective option for advertisers seeking to maximize their budget.
Some of the top digital billboard providers in Long Beach
Here are the top billboard providers in Long Beach, offering a variety of options for advertisers:
- Clear Channel Outdoor is a leading provider of outdoor advertising solutions, with a vast portfolio of billboards and digital displays.
- Integration Media specializes in creating impactful outdoor advertising campaigns, utilizing their expertise in media planning and buying.
- 3.0 Outdoor offers a range of outdoor advertising options, focusing on delivering innovative and effective campaigns for their clients.
Other formats for advertising in Long Beach
A closer look at the data reveals the depth and breadth of the other opportunities available in Long Beach:
- Static Billboards: Static billboards in Long Beach receive 2,730,000 impressions with an average CPM of $17.91. This classic advertising medium continues to provide a strong presence in the outdoor advertising landscape.
- Street Furniture: Street furniture advertising garners 287,661,000 impressions and an average CPM of $45.77, offering advertisers a unique way to engage with pedestrians and commuters in urban settings.
- Wallscapes: Wallscapes in Long Beach generate 185,162,000 impressions with an average CPM of $0, providing a cost-effective and visually striking advertising option for brands.
- Airport: Airport advertising in Long Beach captures 836,153,000 impressions and an average CPM of $186.36, allowing advertisers to reach a captive audience of travelers in a high-traffic environment.
- Retail Venues: Retail venue advertising in Long Beach receives 36,533,000 impressions with an average CPM of $20.21, offering brands the opportunity to connect with consumers in a shopping mindset.
- Transit: Transit advertising in Long Beach generates 10,000,000,000 impressions and an average CPM of $1.50, providing a cost-effective way to reach a wide audience of commuters and travelers.
- Everything Else: Other advertising opportunities in Long Beach account for 476,378,000 impressions with an average CPM of $29.26, showcasing the diverse range of options available for advertisers in the area.
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