Digital Billboards in Fontana

*All metrics are based on a 4-week advertising campaign

Fontana, nestled in the heart of Southern California, boasts a thriving community and a strategic location for outdoor advertising. This rapidly growing city, known for its rich history, diverse population, and bustling logistics industry, provides a prime opportunity for advertisers to engage with a wide audience. Billboard advertising in Fontana not only promotes products and services, but also fosters connections between brands and the community, creating impactful and memorable experiences for all.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are several factors to consider, ensuring that your message reaches the right audience and creates a lasting impact. Here are four key aspects to keep in mind when choosing a billboard:

• Location: The location of the billboard is crucial. Consider demographics, traffic count, visibility, land use type, proximity, and intent. For example, a billboard targeting college-educated adults with above-average incomes might be best placed along a busy interstate frequently congested with commuters.
• Size: Billboards come in various sizes, such as bulletins, posters, and junior posters. Choose the size that best suits your campaign's needs and the location. For instance, a large bulletin might be more effective along a busy highway, while a junior poster could be better suited for urban neighborhoods or smaller roads.
• Type: There are different types of billboards, including traditional, digital, and wallscapes. Each type has its advantages, so consider which one aligns best with your campaign goals. For example, digital billboards offer the flexibility to change your message frequently, while wallscapes can create a unique and eye-catching advertisement on the side of a building.
• Duration: The length of time your billboard will be up depends on your marketing campaign goals and budget. There is no specific rule for how long a billboard should be up, so consider what works best for your campaign and budget.

Digital billboards price breakdown

In Fontana, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Fontana is $839.99, which can provide a cost-effective option for advertisers with varying budgets.
• Median Price: With a median price of $33,284, advertisers can expect a wide range of billboard options in Fontana, catering to different campaign goals and target audiences.
• Lowest Price: For those seeking the most affordable option, the lowest price for a billboard in Fontana is $26.58, offering an opportunity for small businesses or limited-budget campaigns to make an impact.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a significant role in understanding the effectiveness of your billboard advertising campaign in Fontana, with the following key data points:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Fontana is approximately 36,220,000, showcasing the vast reach of billboard advertising in the area.
• Average Impressions: On average, a billboard in Fontana generates around 1,810,000 impressions during a 4-week campaign, providing a substantial audience for your advertisement.
• Median Impressions: The median number of impressions for a billboard in Fontana is 33,000, indicating a wide range of potential exposure for your campaign.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Fontana is $16.57, offering a cost-effective advertising solution for businesses of all sizes.
• Median CPM: With a median CPM of $9.50, advertisers can expect a variety of billboard options in Fontana that cater to different campaign goals and budgets.

Some of the top digital billboard providers in Fontana

Here is a list of top billboard providers in Fontana:

• Adkom is a leading provider of outdoor advertising solutions in Fontana, offering a variety of billboard options to cater to different campaign goals and budgets.

Other formats for advertising in Fontana

A closer look at the data reveals the depth and breadth of the other opportunities available in Fontana:

• Static Billboards: In Fontana, static billboards generate approximately 315,000 impressions with an average CPM of $7.57. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
• Street Furniture: Street furniture in Fontana garners around 182,000 impressions and has an average CPM of $4.71. This advertising type allows for creative and engaging ads in high-traffic areas, such as bus shelters and benches.
• Retail Venues: Retail venues in Fontana receive about 50,000 impressions with an average CPM of $18.53. These advertising opportunities are perfect for targeting consumers in shopping centers and other retail environments.
• Everything Else: Other advertising opportunities in Fontana, such as digital displays and alternative outdoor formats, generate approximately 882,000 impressions with an average CPM of $3.27. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience.

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