Digital Billboards in Riverside

*All metrics are based on a 4-week advertising campaign

Riverside, nestled in the heart of Southern California, boasts a thriving economy, diverse population, and picturesque landscapes, making it an ideal location for outdoor advertising. With its rich history, cultural attractions, and bustling downtown area, Riverside provides a unique opportunity for advertisers to engage with a wide audience. Outdoor advertising in Riverside goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with everyone who encounters them.

What to look for when picking digital billboards

When selecting billboards for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach. With 273,273 billboards in the United States, making the right choice can be overwhelming. Here are four key factors to consider when picking billboards to advertise on:

• Location: As mentioned in Billboard Placement: Why Location is So Critical, the location of your billboard is crucial for reaching your target audience. Consider demographics, traffic count, visibility, land use type, proximity, and intent when selecting a location. For example, placing a billboard near a busy intersection can increase visibility and reach a larger audience.
• Size: According to What is the Standard Size of a Billboard?, billboards come in various sizes, including bulletins, posters, and junior posters. Choose the appropriate size based on your target audience and location. For instance, a bulletin-sized billboard along a highway can effectively target drivers and commuters.
• Type: As discussed in The Advantages of Billboard Advertising, there are different types of billboards, such as traditional, digital, and wallscapes. Select the type that best suits your campaign goals and budget. For example, digital billboards offer dynamic messaging and can accommodate multiple advertisers, making them a cost-effective option.
• Duration: The length of time your billboard should be up depends on your marketing campaign goals and budget, as explained in How Long Should a Billboard Be Up?. For branding campaigns, consider a longer duration, while event promotions may only require a month of advertising.

Digital billboards price breakdown

Billboard pricing in Riverside varies significantly, offering options for advertisers with different budgets. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Riverside is $2,319.68, providing a reasonable cost for businesses looking to advertise in this area.
• Median Price: With a median price of $36,620, advertisers can expect to find a wide range of billboard options, from more affordable to premium placements.
• Lowest Price: The lowest price for a billboard in Riverside is $0, indicating that there may be opportunities for free or heavily discounted advertising in certain situations.

Digital billboards Impression and CPM Metrics

In Riverside, outdoor advertising campaigns can generate a significant number of impressions and offer competitive CPM rates. Here's a breakdown of the impressions and CPM metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Riverside is approximately 94,006,000, showcasing the potential reach of outdoor advertising in this area.
• Average Impressions: On average, a billboard in Riverside can generate around 34,000 impressions per day, providing consistent exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Riverside is 36,000, indicating a wide range of potential reach for different billboard placements.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for a billboard in Riverside is $39.67, offering a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $10, Riverside advertisers can find even more affordable options for their outdoor advertising campaigns.

Some of the top digital billboard providers in Riverside

Here is a list of top billboard providers in Riverside:

• Adkom is a leading outdoor advertising provider, offering a wide range of billboard options for businesses in Riverside.

Other formats for advertising in Riverside

A closer look at the data reveals the depth and breadth of the other opportunities available in Riverside:

• Static Billboards: In Riverside, static billboards generate approximately 460,000 impressions with an average CPM of $11.56. This classic advertising medium continues to provide a strong presence in the outdoor advertising landscape.
• Street Furniture: Street furniture in Riverside garners around 31,000 impressions and has an average CPM of $100.64. This versatile advertising option allows for creative placements in high-traffic areas, such as bus shelters and benches.
• Retail Venues: Retail venues in Riverside receive about 50,000 impressions with an average CPM of $24.60. This targeted advertising approach allows businesses to reach consumers in shopping centers and other retail environments.
• Transit: Transit advertising in Riverside generates approximately 6,750,000 impressions and has an average CPM of $4.93. This cost-effective option enables advertisers to reach commuters and travelers using public transportation, such as buses and trains.
• Everything Else: Other advertising opportunities in Riverside, such as digital displays and alternative outdoor formats, collectively gather around 944,000 impressions with an average CPM of $6.72. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience.

Get started with advertising with AdQuick now!

Outdoor advertising in Riverside offers a wealth of opportunities for businesses to connect with their target audience. With a variety of billboard options, competitive pricing, and impressive impression metrics, Riverside is an ideal location for launching impactful advertising campaigns. By leveraging the power of AdQuick's platform and AI assistant, you can streamline your out-of-home advertising strategy and make the most of Riverside's diverse advertising landscape. Don't miss out on the chance to create memorable connections with your audience – sign up with AdQuick today and launch your hyper-targeted OOH campaign in minutes!