The “you can’t measure OOH” objection died years ago
AdQuick ties out of home to the outcomes your team already lives by: conversions, installs, CPA, footfall, and lift. Real pixels, real device IDs, real control markets.
The measurement engine behind performance campaigns for
Every OOH dollar, tied to an outcome
The same metrics, dashboards, and rigor your digital channels already report on, now for the real world.
Track exposures to conversions
A pixel links OOH-exposed consumers to the web visits and purchases that follow, the same way your digital dashboards already work.
Measure real-world visits
Footfall attribution connects exposure to actual store visits, not modeled estimates.
Capture device IDs for retargeting
Mobile IDs from exposed audiences pass back to any digital channel, closing the loop between street and screen.
Isolate incremental impact
Causal lift analysis measures OOH’s effect against control markets, so you know what the channel actually drove.
See the halo
Quantify OOH’s lift on Google Ads, branded search, and Facebook performance, not just its own numbers.
Report in the language your team speaks
Conversion rate, CPA, time-to-conversion, and per-event summaries, built to match what your performance team already expects.
The numbers performance teams ask for
37.1%
OOH-exposed conversion rate
Etsy
1.34M
measured web conversions
Fabletics
72,500
device IDs captured for retargeting
Klarna
Close the loop between the physical world and your funnel
See who was exposed, retarget them anywhere, and measure what converted.
Capture
Exposed audiences become measurable. Pixels and mobile device IDs identify exactly who your OOH reached.
Activate
Those IDs pass back to your DSP and digital channels, turning a billboard audience into an addressable one.
Attribute
Web, app, and footfall reporting shows what converted, with causal lift to prove it was incremental.
Built for every conversion event
Whatever your primary KPI, there is a measured campaign that hit it.
web conversions
A 37.1% conversion rate among OOH-exposed users, proven through device ID pass-back.
total conversions
123K web and 53.7K footfall conversions from one consolidated, measured program.
cost per incremental subscriber
7,500 subscriptions driven, with street furniture as the top-converting format.
conversion rate
1.34M conversions overall, peaking at 20.9% in Cincinnati.
device IDs passed back
A high-intent, addressable audience supplied straight to Klarna’s DSP for retargeting.
measured visits
Unit-level attribution surfaced a single placement converting at 10x the campaign average.
A measurement stack that fits your KPI
Match the method to the goal. Run one, or combine several into a single connected picture.
Brand lift study
Awareness, consideration, and purchase intent measured exposed versus control, validated by a third party.
Causal lift analysis
Isolates OOH’s incremental impact against control markets, so you can defend the contribution.
Web attribution
A pixel tracks OOH-exposed consumers who visit your site and convert.
Footfall attribution
Measures real visits to physical locations from OOH-exposed consumers.
Halo effects
Quantifies OOH’s lift on Google Ads, Facebook, and branded search.
Device ID passback
Captures mobile IDs from exposed audiences for retargeting on any digital channel.
You set the KPI. We handle the rest.
A dedicated AdQuick team plans, books, and instruments the campaign, so measurement is wired in from day one. Not a dashboard you are left to figure out.
Define the conversion event
Web signup, app install, store visit, or purchase. We map it to your existing attribution model with your team.
We plan, book, and instrument
Your strategist negotiates and books the buy with the right measurement methodologies in place from the start.
You watch outcomes land
Exposures, conversions, conversion rate, and lift report in dashboards built to match what your digital team expects.
FAQ
How does AdQuick measure OOH conversions?
A measurement pixel and mobile device IDs link consumers exposed to your OOH placements to the actions they take afterward, whether that is a web visit, an app event, a store visit, or a purchase. The result is a conversion rate and CPA reported the same way your digital channels are.
What is the difference between attribution and lift?
Attribution counts the conversions that followed OOH exposure. Causal lift goes further, comparing exposed audiences against control markets to isolate the incremental impact that OOH specifically drove. Most performance teams run both.
Do I need a pixel already in place?
No. Your AdQuick team sets up the measurement pixel and goals as part of campaign instrumentation, including support for Shopify web attribution and AppsFlyer for app attribution.
Can I retarget people who saw my OOH?
Yes. Device ID passback captures the mobile IDs of exposed audiences and supplies them to your DSP or other digital channels, so you can retarget a high-intent audience that has already seen your message in the real world.
What conversion events can you track?
Web conversions and signups, app installs and in-app events, store visits, and purchases. Reporting includes per-event conversion summaries and segmentation by unit, market, screen type, and media type.