Outdoor advertising in New York City. Billboards, subway, Times Square & digital OOH.
Plan, buy, and measure outdoor advertising across every major NYC operator (OUTFRONT, Clear Channel Outdoor, Lamar, JCDecaux, Intersection, Branded Cities, and Times Square spectaculars) through a single platform with transparent pricing.
8,000+ NYC OOH units searchable by borough, format, audience, and budget, from a $1,500 Brooklyn bus shelter to a $600,000+ Times Square spectacular. Most NYC campaigns launch in 7–14 days versus 6–12 weeks direct.
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All major NYC operators in one search
Transparent pricing & proof-of-posting
Verified Geopath impressions
OAC, DOB & MTA compliance handled
8,000+
NYC OOH units searchable across all operators
360,000+
Daily Times Square pedestrians: the world's busiest commercial corner
3.2M+
Daily MTA subway riders across 472 stations
21M+
NYC DMA reach across NYC, LI, Hudson Valley & northern NJ
Why brands run outdoor advertising in New York City.
New York City is the largest, most valuable, and most competitive OOH market in North America. The five boroughs are home to 8.3M residents; the broader NYC DMA reaches 21M+ across NYC, Long Island, the Hudson Valley, and northern New Jersey. NYC welcomes 65M+ annual visitors. The MTA moves 5M+ daily riders. Times Square alone draws 360,000+ pedestrians per day, more foot traffic than any other commercial intersection on earth. For brands, that means NYC isn't one OOH market; it's a dozen. Times Square spectaculars build global brand awareness. Subway and bus reach the working-age urban core across all five boroughs. Bus shelter networks dominate pedestrian zones in Manhattan and brownstone Brooklyn. Wallscapes in SoHo, Williamsburg, and the Meatpacking District build cultural credibility. LinkNYC kiosks digitize the sidewalk. JFK, LGA, and EWR airport advertising reaches business and leisure travelers at scale.
Format Mix
NYC outdoor advertising formats we cover.
AdQuick aggregates NYC OOH inventory from every major billboard company, transit operator, and Times Square spectacular vendor, so you can compare placements, lock in pricing, and launch a real campaign in days, not the 6–12 weeks it typically takes to negotiate NYC OOH directly.
Bulletins & Highway
14' × 48' bulletins along the FDR Drive, BQE, LIE, Cross Bronx Expressway, Major Deegan, West Side Highway, and approach roads to the Lincoln, Holland, and Midtown Tunnels. Some of the highest impression counts in the country.
Transit & Mobile
MTA subway car interior cards, station dominations, full-train wraps, and platform digitals reaching 3.2M+ daily riders. MTA bus kings, queens, tails, and full wraps across all five boroughs. Mobile billboard LED trucks through Midtown, SoHo, and event venues.
Street-Level & Posters
JCDecaux bus shelters across 3,500+ Manhattan, Brooklyn, Queens, the Bronx, and Staten Island locations. 2,000+ LinkNYC digital kiosks at the sidewalk. Newsstand advertising and outer-borough posters across the city.
Place-Based & Wallscapes
Times Square spectaculars, premium wallscapes in SoHo, Williamsburg, Meatpacking, and DUMBO. Place-based screens in Penn Station, Grand Central, Hudson Yards, World Trade Center, and Brookfield Place. JFK, LGA, and EWR airport advertising.
Times Square Advertising & Spectaculars
Times Square is the most valuable OOH placement in the world. Premium digital spectaculars on One Times Square, the Times Square Tower, Two Times Square, and adjacent buildings deliver 360,000+ daily pedestrian impressions plus global earned-media reach through tourist photos, news coverage, and social. Spectacular pricing ranges from $30K to $600K+ per 4 weeks depending on size, location, and share-of-voice. Single-day and event-day takeovers (New Year's Eve, brand launches, IPO-day campaigns) are also available.
NYC Billboard Advertising (Static + Digital)
NYC bulletins (typically 14' × 48' or larger) along the FDR Drive, BQE, LIE, Cross Bronx Expressway, Major Deegan, West Side Highway, and approach roads to the Lincoln, Holland, and Midtown Tunnels deliver some of the highest impression counts in the country. Posters and junior posters across all five boroughs hit neighborhood audiences at meaningful entry costs. Digital billboards in NYC rotate every 6–8 seconds with dayparting and creative rotation.
Premium bulletins on Manhattan tunnel approaches and bridge corridors
Digital billboards across Times Square, Penn Station, Port Authority, Grand Central, and major borough hubs
Posters across Brooklyn, Queens, the Bronx, Staten Island, and outer Manhattan
NYC Subway Advertising
The MTA New York City Subway carries 3.2M+ daily riders across 472 stations, making it the single largest captive audience in North American OOH. Subway advertising is sold by OUTFRONT Media under exclusive MTA contract.
Subway car interior cards (11" × 28" and 22" × 21")
Subway car wraps (full-train brand takeovers)
Platform posters and station dominations at Times Square–42nd St, Grand Central–42nd St, 14th St–Union Square, Atlantic Av–Barclays Center, Fulton St, and other high-traffic hubs
Two-sheets and dioramics in heavy-ridership stations
Live-board digital screens at platform level
Station dominations for major brand takeovers
MTA Bus, Bus Shelter & LinkNYC Advertising
MTA bus kings, queens, tails, and full wraps across all five boroughs
Bus shelter advertising through JCDecaux's exclusive NYC contract (3,500+ shelters across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island)
LinkNYC kiosks: 2,000+ digital sidewalk kiosks with 55" screens at street level
Newsstand advertising across high-traffic Manhattan and Brooklyn corners
NYC Wallscape Advertising
NYC wallscapes are some of the most photographed OOH placements anywhere. SoHo, Williamsburg, the Lower East Side, the Meatpacking District, NoMad, and DUMBO concentrate the inventory that fashion, beverage, entertainment, and DTC brands use to generate cultural conversation and earned media.
Newark (EWR): 49M+ passengers, gateway to Manhattan from New Jersey
Premium dwell-time displays, baggage claim, jet bridges, and dioramic light boxes reach high-income, captive audiences. Airport advertising at JFK, LGA, and EWR is the highest-CPM placement category in NYC outside of Times Square spectaculars.
Place-Based, Wildposting & Mobile Billboards
Place-based screens in Penn Station, Grand Central, Hudson Yards, World Trade Center, Brookfield Place, and major commercial buildings
Wildposting runs across Williamsburg, the Lower East Side, SoHo, Bushwick, and Greenpoint
Mobile billboard (LED truck) routes through Midtown, Times Square, SoHo, the Financial District, and event venues
The economics of America's most valuable OOH market.
NYC concentrates more high-value OOH inventory and more captive audience per square mile than any other US metro, from Times Square spectaculars to the world's most-ridden subway system.
5M+
Daily MTA riders across subway, bus & commuter rail
65M+
Annual NYC visitors driving Times Square & wallscape impressions
144M+
Combined JFK, LGA & EWR annual passengers
7–14 days
Typical NYC OOH launch via AdQuick vs 6–12 weeks direct
Pricing Data
NYC OOH pricing: what should you budget?
NYC is the most expensive OOH market in North America. There's no way around that, but the spread is enormous depending on borough, format, and zone. A Brooklyn poster runs $1,500. A Times Square spectacular can run $600,000+. Here's what most brands pay across formats.
Format
Typical 4-Week Rate (per unit)
CPM Range
Min. Recommended Spend
Times Square spectacular
$30,000 – $600,000+
$8 – $25+
$50,000
Manhattan bulletin (static)
$10,000 – $35,000
$7 – $14
$40,000
Manhattan digital bulletin
$15,000 – $60,000
$8 – $18
$50,000
Outer-borough bulletin
$4,000 – $12,000
$5 – $11
$20,000
Subway car interior cards (per train)
$50 – $150 / car / 4 wks
$4 – $9
$25,000
Subway station domination
$25,000 – $200,000+
$6 – $16
$50,000
Full subway train wrap
$75,000 – $250,000+
$8 – $20
$100,000
Bus king (per bus)
$1,800 – $3,500
$6 – $12
$25,000
Bus shelter (JCDecaux)
$1,500 – $4,500
$7 – $14
$20,000
LinkNYC kiosk network
$25,000 – $150,000+
$5 – $12
$50,000
Wallscape (SoHo, Williamsburg, Meatpacking)
$25,000 – $150,000+
$9 – $22
$50,000
Mobile billboard (per truck/day)
$1,800 – $3,500 / day
$8 – $16
$15,000
JFK / LGA / EWR airport dioramic
$8,000 – $40,000
$10 – $25
$30,000
Ranges reflect typical NYC market pricing as of 2026. Actual rates depend on operator, location, audience composition, seasonality (peak: Holiday / Q4, Fashion Week, NYFW, US Open, Fleet Week, NYE), and share-of-voice. AdQuick clients regularly secure 10–25% below rate-card through volume aggregation across operators.
Markets & Corridors
NYC outdoor advertising strategy: where to place.
The right NYC OOH plan depends on your audience. Here's how we typically segment the market by neighborhood, audience type, and campaign objective.
Build global brand awareness in Times Square
Spectaculars and large-format digital in Times Square build the most-photographed brand impressions in the world. Best for product launches, IPOs, entertainment releases, and global brand campaigns. Budget: $100K+.
Reach Manhattan business / B2B audiences
Bulletins on tunnel and bridge approaches, place-based screens in Hudson Yards, Penn Station, Grand Central, and the World Trade Center area, plus LinkNYC kiosks in the Financial District and Midtown. Ideal for B2B SaaS, financial services, professional services, and consulting.
Capture commuter audiences across the tri-state
Bulletins on the LIE, BQE, Cross Bronx, Major Deegan, FDR, West Side Highway, NJ Turnpike, and Lincoln/Holland/Midtown Tunnel approaches reach 5M+ daily commuters from Long Island, Westchester, Connecticut, and New Jersey. Strong for awareness campaigns with $100K+ budgets.
Build cultural credibility in SoHo, Williamsburg, Meatpacking
Wallscapes, wildposting, and digital boards in NYC's most culturally influential zones generate disproportionate social and earned-media value for fashion, beverage, beauty, hospitality, and DTC consumer brands.
Hit subway audiences across all five boroughs
Subway car cards, station dominations, full-train wraps, and platform digitals reach 3.2M+ daily riders, the most economically diverse captive OOH audience in the country. Critical for DTC, consumer apps, financial services, healthcare, education, and any brand seeking citywide working-age reach.
Target Brooklyn audiences in Williamsburg, DUMBO, Park Slope, Bushwick
Wallscapes, wildposting, posters, bus shelters, and L/G/F train station dominations reach Brooklyn's young professional and creative-class audiences, often more efficient per impression than equivalent Manhattan reach for the same target.
Reach Queens audiences across LIC, Astoria, Flushing, Jackson Heights
Bus shelters, posters, transit, and digital boards reach NYC's most diverse borough. Particularly strong for multicultural campaigns, healthcare, financial services, and consumer brands targeting first-generation households.
Capture JFK, LGA, and EWR travelers
Airport advertising reaches 144M+ combined annual passengers, the largest airport OOH audience in North America. Ideal for finance, tech, luxury, hospitality, automotive, and travel brands.
Time campaigns to NYC peak windows
NYFW (Feb / Sep), the US Open (Aug / Sep), Holiday Q4 / Rockefeller tree-lighting season, NYE in Times Square, Fleet Week (May), Pride (June), and the NYC Marathon (Nov) are the highest-demand windows. Booking 8–16 weeks ahead is essential for premium inventory.
Measurement
How NYC OOH is measured.
AdQuick provides verified weekly impressions, proof-of-posting photos for every placement, and attribution tracking via mobile location data, QR codes, or landing-page UTM matching. For Times Square spectaculars and major wallscape campaigns, we also track earned-media impressions across social and press where relevant.
1. Verified impression measurement
Every NYC placement carries Geopath-certified face-level impressions, audited weekly and weighted by demographic composition. You see what each unit delivers before, during, and after the flight.
Mobile-device panels match exposed audiences in NYC to downstream behavior: site visits, app installs, footfall, and purchase. For brand campaigns, we run survey-based lift studies to measure unaided recall and brand favorability shift.
✓
Mobile location panel attribution
✓
Brand-lift studies and unaided recall
✓
Site visit, app install, and footfall match-back
✓
QR and UTM landing-page tracking
3. Earned media & proof-of-posting
Every NYC placement comes with installation photos so you can verify the unit is live. Times Square and wallscape campaigns are tracked for social earned-media value across press and platform mentions.
✓
Proof-of-posting photos for every placement
✓
Earned-media impressions on Times Square & wallscape
✓
Reach & frequency planning over 4–12 week flight
OOH Unaided Recall82%
Times Square Daily Peds360K+
Subway Daily Riders3.2M+
JCDecaux NYC Shelters3,500+
LinkNYC Kiosks2,000+
Typical Launch (AdQuick)7–14 days
Rate-Card Savings10–25%
Creative & Production
NYC creative & production specs.
NYC inventory spans every major OOH format, each with its own production specs and lead times. Below are the standard requirements brands need to plan for, from Times Square spectacular files to subway car-card paper and JCDecaux shelter backlits.
Static Bulletin Specs
Dimensions: 14' × 48' standard for highway bulletins; larger jumbos available on tunnel approaches and bridge corridors.
Print: vinyl or eco-solvent printed flex face; bleed required per operator.
Posting cycle: typically 4-week minimum, posted within standard MTA / operator install window.
Poster Specs
30-sheet posters: the workhorse outer-borough format with neighborhood reach at meaningful entry costs.
8-sheet junior posters: pedestrian-scale placements in retail corridors and outer boroughs.
Paper stock: wet-paste or self-adhesive vinyl; posted on standard 4-week cycles.
Digital Face & Spectacular Specs
Resolution: varies by face. Times Square spectaculars and digital bulletins require operator-specific resolutions, aspect ratios, and color profiles.
Rotation: digital boards rotate every 6–8 seconds with dayparting available.
Motion: permitted on most digital faces; spectaculars often support short-form video creative.
File approval: 24–72 hours for digital placements.
Transit Specs
Subway car interior cards: 11" × 28" and 22" × 21" standard dimensions.
Bus kings, queens, tails, full wraps: MTA bus formats vary by side and unit size.
Two-sheets & dioramics: backlit platform placements in heavy-ridership stations.
Station dominations & full-train wraps: custom production schedules per campaign.
Production Lead Times
Static placements: 5–10 business days for vinyl print and operator install.
Digital placements: 24–72 hours from approved creative to live.
Times Square spectaculars & wallscapes: 2–6 weeks for production, rigging, and creative approval.
MTA / subway creative: 5–10 business days for MTA content review before posting.
Best Practices
Keep copy short: 6–8 words on highway bulletins; treat NYC as a glance medium.
Lean into context: SoHo and Williamsburg wallscapes earn social impressions when creative speaks to the neighborhood.
Plan for MTA approval: avoid creative that won't clear MTA content review (build buffer into the schedule).
Book early: 8–16 weeks ahead for premium Times Square, wallscape, and major-station inventory during peak windows.
Vendor Landscape
Major outdoor advertising companies in New York City.
NYC's OOH supply is split across more major operators than any other US market. Each owns different inventory in different formats and zones, which is why direct-buying NYC OOH is notoriously painful. AdQuick gives you a single point of access across all of them.
Media owners & network operators
OUTFRONT Media
Exclusive MTA subway and bus advertising contract plus significant billboard inventory across NYC. The default partner for any campaign that needs subway car cards, station dominations, full-train wraps, or platform digitals.
Subway · Bus · Billboards
Clear Channel Outdoor
Large billboard inventory citywide with a significant digital network across Manhattan and the outer boroughs. Strong on tunnel-approach bulletins and digital faces in major commercial corridors.
Bulletins · Digital · Posters
Lamar Advertising
NYC-area billboard and digital inventory with strong New Jersey coverage. Essential for tri-state campaigns that need to extend reach across the NJ Turnpike, Lincoln/Holland Tunnel approaches, and northern NJ commuter corridors.
Bulletins · Digital · Tri-State
JCDecaux
Exclusive NYC bus shelter contract through the DOT's Coordinated Street Furniture Program (3,500+ shelters across all five boroughs). Also operates advertising at JFK and LGA airports.
Bus Shelters · Airport
Intersection
Operator of the LinkNYC kiosk franchise (2,000+ digital sidewalk units with 55" screens at street level). Also operates place-based displays in major NYC commercial venues.
LinkNYC · Place-Based
Branded Cities Network
Operator of several major Times Square spectacular positions, the most valuable OOH inventory in the world. Premium digital takeovers including event-day and NYE activations.
Iconic Spectaculars
Vector Media
Specialty transit and mobile billboard advertising across NYC. LED truck routes through Midtown, SoHo, the Financial District, and event venues, plus specialty rail and bus inventory.
Transit · Mobile Billboard
Outdoor Media Group
Regional operator with Manhattan and outer-borough wallscape and poster inventory; strong for cultural placements in SoHo, the Lower East Side, and Brooklyn neighborhood corridors.
Wallscapes · Posters
Heritage Outdoor Media
Regional operator with NYC and tri-state billboard inventory. Adds reach across less-saturated NYC submarkets and the suburban approaches into the DMA.
Regional Billboards
AdQuick: one marketplace, every NYC format
AdQuick is the only marketplace that lets you compare, plan, and buy across every NYC media owner direct (OUTFRONT subway, JCDecaux bus shelters, Branded Cities Times Square spectaculars, Clear Channel bulletins, Intersection LinkNYC kiosks, JFK / LGA / EWR airport, and regional independents) alongside every programmatic SSP for digital faces. Static, digital, and programmatic in one out-of-home advertising platform. Plan a campaign that combines an OUTFRONT subway station domination, a JCDecaux bus shelter network, a Branded Cities Times Square spectacular, a SoHo wallscape, and JFK airport dioramics, without sending nine emails and waiting three months for proposals.
Compliance
NYC outdoor advertising regulations.
Outdoor advertising in New York City is among the most heavily regulated in the United States. Multiple jurisdictions overlap, and every operator must be registered. Key points before you buy. AdQuick handles every one of these workflows on your behalf.
OAC Registration & DOB Compliance
OAC registration: Outdoor Advertising Companies must register with the NYC Department of Buildings. Only registered OACs can legally place advertising on signs in NYC.
Active OAC list: the DOB maintains an active OAC list as a public PDF; AdQuick works exclusively with registered OACs.
Zoning & Sign Codes
NYC Zoning Resolution and Administrative Code: restrict where outdoor advertising can be placed, particularly near arterial highways and parks. New billboard construction is essentially impossible. Almost all inventory sits on grandfathered, legacy structures.
Times Square Signage Requirements
Mandatory illuminated signage: buildings within the Times Square Business Improvement District are required to display illuminated signage above certain heights. The only zone in the US where signage is mandated rather than restricted.
MTA / Subway Approvals
Exclusive contract: MTA / subway advertising is sold under exclusive contract by OUTFRONT Media.
Content review: all creative must pass MTA content review, typically 5–10 business days.
Street Furniture & Kiosk Franchises
Bus shelter contract: JCDecaux holds the exclusive NYC bus shelter contract through the Department of Transportation's Coordinated Street Furniture Program.
LinkNYC: operates the kiosk franchise across 2,000+ digital sidewalk units.
Airport & Content Review Lead Times
Airport jurisdiction: advertising at JFK and LGA falls under Port Authority and PANYNJ rules; EWR is also Port Authority.
Content review: operator-dependent but generally follows OAAA standards.
Lead times: 5–10 business days for static placements, 24–72 hours for digital, 2–6 weeks for Times Square spectaculars and wallscape production.
You don't need to navigate any of this directly
AdQuick handles OAC compliance, MTA content review, DOB coordination, and operator workflows as part of every NYC campaign.
Budget Examples
What NYC OOH campaigns actually cost.
Most meaningful NYC campaigns start around $40,000–$60,000 total spend; large-scale citywide programs typically run $250,000–$2M+. Here's how budgets translate to inventory across three common tiers.
Tier 1: Neighborhood Test
$40K–$80K / 4–6 weeks
A focused entry into a single Manhattan or Brooklyn neighborhood. Most efficient for DTC brands, restaurants, local launches, and early-stage tests.
Media: 6–12 placements in a tight Brooklyn, Queens, or Manhattan radius (bus shelters, posters, and an outer-borough bulletin or two).
Format mix: 4–6 JCDecaux bus shelters, 2–3 neighborhood posters, 1 outer-borough digital bulletin.
Reach: concentrated neighborhood frequency over a 4–6 week window.
Tier 2: Citywide DTC / Acquisition
$250K–$620K / 6–12 weeks
A multi-format NYC plan reaching working-age audiences across all five boroughs. Sized for streaming launches, fintech acquisition pushes, Q4 DTC holiday campaigns, and major series premieres.
Subway: car interior cards across 50–60 trains plus station dominations at 12–14 key hubs.
Street furniture: 80–120 JCDecaux bus shelters across Manhattan & Brooklyn plus 50–80 LinkNYC kiosks.
Wallscapes & bulletins: 2 SoHo / Williamsburg wallscapes plus 6–8 outer-borough digital bulletins.
Wildposting: Williamsburg / Lower East Side wildposting overlay where culturally relevant.
Tier 3: Flagship / Times Square
$1M–$2M+ / 4–8 weeks
A flagship NYC takeover anchored by a Times Square spectacular and supported by every adjacent OOH format. Used for global brand launches, IPOs, NYE activations, and once-a-year hero campaigns.
Times Square: 1 premium spectacular at One Times Square, the Times Square Tower, or Two Times Square.
Cultural overlay: 3 SoHo wallscapes plus LinkNYC network plus 50 mobile billboard truck days during peak window.
Reach extension: Manhattan bulletins on tunnel and bridge approaches plus place-based screens at Hudson Yards, Penn Station, and Grand Central.
Airport: JFK / LGA / EWR dioramics for high-income, business, and international traveler reach.
Effectiveness
NYC OOH case snapshots.
Real NYC campaigns we've planned and measured across Times Square, subway, wallscape, and multi-format citywide programs.
Global beverage brand: Times Square + cultural takeover
$1.2M · 4 weeks
1 Times Square spectacular + 3 SoHo wallscapes + LinkNYC network + 50 mobile billboard truck days during fashion week. 78M weekly impressions, 240M+ earned-media impressions across social and press.
National streaming service: series launch
$620K · 6 weeks
Full subway car wrap (3 trains) + 200 subway station dominations across 14 stations + 80 LinkNYC kiosks + 6 outer-borough digital bulletins. Series premiere viewership in the NYC DMA was 2.3× the network's prior-launch benchmark.
DTC fashion brand: Q4 holiday campaign
$385K · 8 weeks
2 SoHo wallscapes + Williamsburg wildposting + 30 bus shelters across Manhattan & Brooklyn + 8 Brooklyn digital boards. Branded search in the NYC DMA up +89%; revenue from NYC ZIP codes up 56% during flight.
Fintech app: citywide acquisition push
$480K · 12 weeks
Subway car interior cards across 60 trains + 120 bus shelters across all five boroughs + 6 outer-borough bulletins + LinkNYC kiosk rotation. New-user signups from NYC DMA up 167% over baseline.
How To Buy
How to buy outdoor advertising in NYC.
There are three ways to put up an NYC OOH campaign. Most large NYC programs combine all three, which is exactly what AdQuick is built to coordinate in a single plan, contract, and invoice.
01
Direct with each NYC operator
Negotiate one contract at a time with OUTFRONT (subway + bus + billboards), Clear Channel Outdoor (bulletins + digital), Lamar (NYC + NJ billboards), JCDecaux (bus shelters + airport), Intersection (LinkNYC), Branded Cities (Times Square spectaculars), Vector Media (transit + mobile billboards), and regional independents. Expect 6–12 weeks of proposals, separate invoices, and no unified pricing.
02
Programmatic via a DSP for digital faces
For the digital portion of NYC's OOH inventory, buy through a DSP: AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt DOOH, The Trade Desk (OpenPath DOOH), Yahoo DSP, or Adomni. Useful for short flights, dayparting, and contextual triggers, but doesn't cover the static and transit inventory that anchors most NYC plans.
03
Through AdQuick: one marketplace
AdQuick is the only marketplace that combines OUTFRONT subway, JCDecaux bus shelters, Branded Cities Times Square, multiple billboard operators, LinkNYC kiosks, airport advertising, and mobile billboards into a single plan, contract, and invoice. Static, digital, and programmatic in one out-of-home advertising platform. Typical launch 7–14 business days for static and subway, 24–72 hours for digital.
More AdQuick Resources
Related to New York City Outdoor Advertising
Compare formats, sister markets, and the guides that brands use to plan their NYC OOH campaigns.
The most common questions brands ask before launching NYC OOH, from Times Square pricing to subway approvals to combining formats across operators.
NYC OOH ranges from $1,500 (a Brooklyn bus shelter) to $600,000+ (a top-tier Times Square spectacular) per 4-week flight. Manhattan bulletins typically run $10,000–$35,000; outer-borough bulletins $4,000–$12,000; subway station dominations $25,000–$200,000+; wallscapes in SoHo, Williamsburg, or the Meatpacking District $25,000–$150,000+. Most meaningful NYC campaigns start around $40,000–$60,000 total spend; large-scale citywide programs typically run $250,000–$2M+.
Times Square spectaculars range from approximately $30,000 to $600,000+ per 4-week flight, depending on size, building, vertical or horizontal orientation, and share-of-voice. Single-day takeovers (including New Year's Eve) are also available at premium rates. The most expensive permanent positions are the large vertical and L-shaped digital displays at One Times Square, the Times Square Tower, and Two Times Square.
OUTFRONT Media holds the exclusive MTA subway and bus advertising contract and significant billboard inventory. Clear Channel Outdoor has large billboard and digital coverage. Lamar Advertising covers NYC plus tri-state reach. JCDecaux operates the exclusive NYC bus shelter network plus JFK and LGA airports. Intersection runs LinkNYC kiosks. Branded Cities Network operates major Times Square spectaculars. Vector Media handles specialty transit. Heritage Outdoor Media and Outdoor Media Group hold regional billboard inventory.
For most placements, you do not personally need a permit, but the operator placing your ad must be a registered Outdoor Advertising Company (OAC) with the NYC Department of Buildings. Only OACs on the active NYC.gov OAC list can legally place advertising in the city. AdQuick works exclusively with registered OACs and handles all compliance as part of campaign execution. Subway / MTA creative must also pass MTA content review.
Yes. NYC has hundreds of digital billboards across Manhattan and the outer boroughs, plus 2,000+ LinkNYC digital kiosks, the digital network across the subway system, and the Times Square spectacular ecosystem. Digital placements allow shorter flights (often 1–2 weeks), dayparting, and creative rotation.
NYC subway advertising is sold under exclusive contract by OUTFRONT Media. Formats include interior car cards, two-sheets and dioramics, platform posters, station dominations (one brand taking over an entire station), full train wraps, and platform-level live boards. The subway reaches 3.2M+ daily riders across 472 stations and remains one of the most efficient ways to reach citywide working-age audiences. Creative must pass MTA content review (typically 5–10 business days).
For global brand awareness: Times Square spectaculars. For Manhattan B2B and finance: bulletins on tunnel approaches, place-based at Hudson Yards/Penn/Grand Central, plus LinkNYC kiosks downtown. For cultural credibility and earned media: SoHo, Williamsburg, Meatpacking wallscapes. For citywide working-age reach: subway car cards and station dominations. For Brooklyn / Queens neighborhood-level reach: posters, bus shelters, and wildposting. For international and business travelers: JFK, LGA, EWR airport advertising.
With AdQuick: typically 7–14 business days for static and subway placements, and 24–72 hours for digital. Times Square spectaculars and major wallscape installations may require 2–6 weeks for production, rigging, and creative approval. Going direct to operators typically takes 6–12 weeks given the number of contracts involved.
Yes, and most large NYC campaigns do. AdQuick is built for exactly this: one platform that combines OUTFRONT subway, JCDecaux bus shelters, Branded Cities Times Square, multiple billboard operators, LinkNYC kiosks, airport advertising, and mobile billboards into a single plan, contract, and invoice.
Bus shelters (operated by JCDecaux) are sidewalk-level pedestrian-facing units with backlit panels; strong for fashion, beauty, hospitality, and consumer brands. LinkNYC kiosks (operated by Intersection) are 2,000+ digital sidewalk units with 55" screens; strong for digital-native brands, fintech, and tech. Subway advertising (operated by OUTFRONT) is in-station and in-train; strong for citywide reach across the working-age population. Most major NYC campaigns combine all three.
Holiday Q4 (late October–December), New Year's Eve in Times Square, NYFW (February and September), the US Open (late August–September), and the NYC Marathon week (early November). Premium inventory in Times Square, Manhattan wallscapes, and major subway stations sells out 12–16 weeks in advance during these windows.
Yes, with the right strategy. Outer-borough bulletins ($4,000–$12,000), bus shelters ($1,500–$4,500), and neighborhood posters offer real entry points. The most effective small-business and early-stage DTC strategy concentrates 6–12 placements in a tight Brooklyn, Queens, or Manhattan neighborhood radius rather than spreading thin across the city.
AdQuick provides verified weekly impressions (Geopath-certified), proof-of-posting photos for every placement, and attribution tracking via mobile location data, QR codes, or landing-page UTM matching. For Times Square spectaculars and major wallscape campaigns, we also track earned-media impressions across social and press where relevant.
Yes. NYC is most commonly paired with Los Angeles, Chicago, San Francisco, Miami, and Boston for national flagship campaigns. AdQuick supports multi-market planning across 200+ US cities.
Ready to launch outdoor advertising in New York City?
Get a custom NYC OOH plan with pricing, locations, and projected impressions, usually back within 24 hours. Trusted by 5,000+ brands. AdQuick is the largest OOH marketplace in North America, with inventory across every major US market.