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Healthcare

Reach patients where the platforms can't follow

Digital healthcare advertising is a maze of policy bans, targeting limits, and consent walls. Out of home sits outside all of it. AdQuick plans, books, and measures campaigns that reach the right communities without ever touching protected health information.

Healthcare brands run out of home with AdQuick

BCBS FloridaAutumn HealthBetterHelpRoHims & Hers

Compliant by design, not by workaround

Out of home does not collect, store, or transmit protected health information, so the compliance surface that governs digital targeting simply does not apply. Your dedicated AdQuick team plans, negotiates, books, and measures every placement, reaching the right communities by demographics and geography, never by diagnosis.

Inherently compliant

Out of home does not collect, store, or transmit PHI. You target by demographics and geography, never by diagnosis.

No platform gatekeepers

No creative reviews, no category bans, no account suspensions. Your message runs on the street.

Measured like digital

Brand Lift Studies, footfall attribution, and web analytics give your board the proof it expects.

Targeting

Targeting without the risk

Reach by age, income, language, and household composition, layered with geography down to the zip code. BCBS Florida ran Spanish-language creative across 15+ Miami zip codes without targeting a single individual by health status.

  • Demographic overlays: age, income, language, household
  • Geography down to the zip code
  • No individual ever targeted by health status
Priority zip codes
Miami Springs Westchester +13 more
Age overlay
Income overlay
Language overlay

Creative

Creative the platforms won't run

Sensitive categories that get flagged or banned in digital run freely on a billboard, a transit panel, or a screen. No creative review queue stands between your message and the market.

  • No category bans on regulated healthcare topics
  • No ad-account suspensions mid-flight
  • Full creative control across every format
Same creative, two channels
Digital ad review Rejected
Out of home placement Live

Point of care

Point-of-care presence

Target by POI radius around the venues patients already pass: pharmacies, transit hubs, and the corridors around your facilities. Show up in the moments where a healthcare decision is already top of mind.

  • POI-radius targeting around care venues
  • Pharmacies, transit hubs, and facility corridors
  • Reach patients on the routes they travel daily
POI radius targeting
Pharmacies 0.5mi radius
Transit hubs 1mi radius
Facility corridors 0.25mi radius

Concierge

One team, every market

AdQuick is white-glove. A dedicated team plans, negotiates, books, and measures, so a lean marketing function can cover dozens of locations without adding headcount.

  • A dedicated team planning and booking every unit
  • Multi-market and multi-facility from one platform
  • You approve the plan; they execute it
Plan
Negotiate
Book
Measure

Handled by your AdQuick team. You approve the plan; they execute it.

Proof in market

Healthcare brands use AdQuick to reach communities at scale and prove the outcome.

BCBS Florida

Programmatic DOOH across high-value Miami corridors on an $85K budget, optimizing CPMs day to day across 15+ priority zip codes.

12.97%
lower CPM vs. target
10.4M
impressions
99.06%
of goal
Autumn Health

Scaled out of home to 65 locations across New Jersey and Maryland, including Eagles and Orioles sports partnerships, all managed from one platform.

65
locations
2
states
1
platform

FAQ

Is OOH compliant with HIPAA?

Yes, inherently. Out of home reaches broad geographic audiences, not individuals identified by condition. There is no protected health information to collect, store, or transmit, so the compliance surface that governs digital targeting does not apply.

Can we target by health condition?

No, and you do not need to. Demographic and geographic overlays such as age, income, language, and zip code reach the right communities without ever touching health status.

How do we prove it worked?

Brand Lift Studies, footfall attribution, and web analytics tie real-world exposure to outcomes, so your board gets the same kind of proof it expects from digital channels.

Can you handle many locations?

Yes. AdQuick runs as a managed service and coordinates multi-market, multi-facility campaigns from one platform. Autumn Health scaled to 65 locations across two states without adding headcount.

See what OOH does for your healthcare brand

A dedicated team plans, books, and measures your campaign across every market.