Compare every major Bay Area OOH vendor (Clear Channel, OUTFRONT, Lamar, Intersection, and the airport, BART, and Muni networks) on one neutral marketplace. See real San Francisco inventory, transparent CPMs, and live availability across the 101 corridor, SOMA, downtown, and SFO. No sales calls required.
Billboards, digital faces, SFO airport, BART, Muni, Caltrain, AC Transit, wallscapes, and programmatic DOOH across the San Francisco-Oakland-San Jose DMA. ~7.8 million people across 9 counties.
San Francisco is unusual: because of permitting restrictions in the city proper, the most valuable inventory tends to be transit, airport, and the 101 freeway corridor on the approach into the city. Here's the full stack available on AdQuick.
The 101 corridor from SFO into the city is the most-watched stretch of OOH in the country for tech advertising. Static bulletins and digital boards along 101, I-280, and the East Bay approaches to the Bay Bridge reach the venture capital community, founders, engineers, and the broader Bay Area commuter base. This is the corridor where the 2026 wave of AI startup billboards happened, and where every major Bay Area B2B campaign still anchors. Typical SF pricing: $4,000–$15,000 per 4-week flight for standard bulletins; $15,000–$60,000+ for flagship 101 faces.
Digital units along 101, I-880, I-580, and key surface arterials. Digital rotates 6–8 creatives in a loop, with lower minimum spend, no vinyl production cost, and the ability to daypart or swap creative mid-flight. Typical Bay Area pricing: $3,500–$12,000 per 4-week share-of-voice flight; premium 101 digitals run higher.
San Francisco International is one of the highest-CPM airport networks in the world: ~50 million annual passengers, with an outsized share of business travelers, tech workers, and inbound international visitors. Inventory includes baggage claim dioramas, jet bridge wraps, digital networks throughout terminals, security-area backlits, and rideshare-pickup placements. Typical SFO pricing: $8,000–$50,000+ per 4-week placement, depending on terminal, format, and dwell time. International Terminal (Terminal A) carries premium rates.
Bay Area transit reaches a different audience than freeway billboards: residents, downtown commuters, and a younger, more diverse demographic. Inventory includes BART (station dominations, train wraps, platform digitals across 50 stations), Muni (bus exteriors, shelters, and interior cards across SF), Caltrain (peninsula commuter rail connecting SF, the peninsula, and San Jose), and AC Transit (East Bay bus network). Typical Bay Area transit pricing: $1,200–$6,000 per 4-week flight for shelters and bus exteriors; $15,000+ for station dominations at high-traffic BART stops like Embarcadero, Montgomery, and Powell.
Buy Bay Area digital boards by audience, daypart, and impression, the same way you buy display. AdQuick's programmatic DOOH integration lets you target SF tech workers, peninsula commuters, downtown business travelers, or East Bay residents and only pay for the impressions you actually serve. Typical Bay Area pricing: $6–$18 CPM, depending on audience segment and inventory mix. SF runs higher than most US markets.
Large-format wallscapes in SOMA, the Mission, and downtown SF. Bus shelters across the city. Plus place-based networks such as gyms, bars, restaurants, coworking spaces, and college campuses (UCSF, USF, Stanford, Berkeley). The long tail of SF OOH, useful when you want hyper-targeted reach without freeway-scale spend.
San Francisco is among the most expensive OOH markets in the US, driven by constrained supply (Prop G) and high advertiser demand from the tech sector. Here are real ranges.
| Format | Low end | Mid-market | Premium |
|---|---|---|---|
| Static bulletin (14' × 48') | $4,000 | $7,500–$15,000 | $20,000–$60,000+ |
| Digital billboard (share of voice) | $3,500 | $6,000–$10,000 | $12,000–$25,000 |
| Bus shelter (SF/Muni) | $1,200 | $2,200–$3,500 | $4,500–$7,000 |
| BART station domination | $8,000 | $15,000–$30,000 | $40,000–$80,000+ |
| SFO airport placement | $8,000 | $20,000–$35,000 | $50,000–$120,000+ |
| Wallscape (SOMA/downtown) | $20,000 | $40,000–$75,000 | $100,000–$250,000+ |
| Programmatic DOOH (CPM) | $6 | $9–$14 | $15–$18 |
Bay Area OOH inventory is split across several major operators, transit agencies, and the airport authority. No single vendor covers the full market, which is exactly why a marketplace beats going direct.
Largest billboard footprint in the Bay Area, especially along the 101 corridor and SF surface streets. Strengths: scale, flagship 101 faces, premium digitals. Watch-outs: premium pricing on the most visible units.
Strong transit footprint including significant Muni and bus shelter inventory; digital and static billboards across the metro. Strengths: transit reach, downtown SF coverage. Watch-outs: less freeway billboard inventory than Clear Channel.
Stronger in the broader Bay Area, East Bay, and South Bay; some SF and peninsula inventory. Strengths: scale, digital network, geographic reach into San Jose and Sacramento. Watch-outs: lighter SF city-proper coverage.
BART station and rail transit inventory across the Bay Area. Strengths: station dominations, premium digital at major BART stops. Watch-outs: single-channel coverage.
Exclusive SFO terminal inventory. Strengths: affluent business and international traveler audience. Watch-outs: high minimums, long lead times.
Bars, gyms, coworking, college campuses, hyper-local placements. Strengths: hyper-targeted, often best CPMs. Watch-outs: hard to find and book without a marketplace.
On AdQuick, you can filter by vendor, format, audience, or corridor, and let the platform surface the strongest units across all of them. AdQuick aggregates every major Bay Area media owner, plus the long tail of independent and place-based operators, into a single neutral marketplace with transparent pricing and live availability.
The San Francisco-Oakland-San Jose DMA covers ~7.8 million people across 9 counties. Inventory clusters in these corridors.
Real numbers, not marketing copy.
AdQuick measures every campaign with verified impression data from Geopath, plus optional add-ons for foot-traffic attribution, brand lift, and website-visit lift via mobile location data.
If you've driven 101 between SFO and SF in the past 18 months, you've seen it: the corridor has been almost entirely taken over by AI startup creative, with cryptic one-line copy, deliberately strange visuals, brand names that read like words a model made up. The trend got enough attention that NPR and the SF Standard both ran pieces on it in early 2026.
A few things this means for planning:
We track Bay Area inventory availability in real time. If a flagship 101 face is open, you'll see it.
Most Bay Area campaigns go from first search to confirmed booking in 1–2 weeks. Programmatic DOOH campaigns can launch the same day.
Filter by format, corridor, vendor, budget, or audience. Every major Bay Area media owner (Clear Channel, OUTFRONT, Lamar, Intersection, SFO, BART, Muni, Caltrain), plus the long tail of independents and place-based operators, in one search.
Add units to a cart; see projected impressions, reach, frequency, and CPM in real time. Mix static and digital, freeway and transit, downtown and peninsula, and let the platform surface the best units for your audience and budget.
Submit your buy. One contract covers every unit across every vendor. Upload creative once: AdQuick handles spec validation, vendor handoff, and proof-of-posting. Track your campaign with live install photos, impression reports, and performance dashboards in one place.
The questions Bay Area advertisers ask most (pricing, vendors, formats, lead times, and measurement), answered straight.
Whether you need a flagship 101 board for your AI launch, a BART station domination for a consumer push, an SFO airport campaign targeting business travelers, or a programmatic DOOH buy across the Bay Area, AdQuick gives you every San Francisco OOH option in one place, with transparent pricing and no sales-call gauntlet.
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