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254 answers · 7 topics

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Out of home advertising has more moving parts than most channels. Pricing changes by market, format, and how you buy. A digital bulletin in a top-ten market prices nothing like a poster in a mid-size DMA, and a programmatic screen buy is quoted on a different basis again. Lead times run from a few days to a few months depending on whether anything has to be printed and installed.

This library answers those questions one at a time, covering what formats exist and where they run, what campaigns actually cost, how buying works from planning through to booking, and how to tell whether a campaign worked. Where a question has a number attached, the answer draws on transactions on the AdQuick marketplace rather than an industry estimate, and says so.

Browse by topic

Pick a topic for straight answers to out of home advertising questions, from billboard costs to programmatic DOOH.

Billboards

Formats, placement, effectiveness, and how to buy billboard advertising.

99 answers ›

Transit Advertising

Bus, subway, train, and taxi advertising: options, reach, and buying.

37 answers ›

DOOH Campaigns

Planning, targeting, optimizing, and measuring digital out of home campaigns.

32 answers ›

Programmatic DOOH

How programmatic buying, DSPs, and real-time bidding work in digital out of home.

25 answers ›

Digital Billboards

Digital billboard providers, formats, pricing, and where to buy.

21 answers ›

OOH Basics

The fundamentals: what OOH and DOOH are, how they work, and why they perform.

20 answers ›

Airport Advertising

Reaching travelers with airport digital and static advertising.

20 answers ›

Questions people ask most

The questions that bring the most people here, grouped by what they are trying to work out.

What it costs

Formats and sizes

How to buy

Does it work

What the AdQuick marketplace shows

Patterns from campaigns actually transacted on the marketplace, not industry estimates.

36 vs 14 days
Static books further ahead

Static bulletins book a median 36 days out against 14 days for digital, a 22-day gap that tracks print and install time. About a third of digital campaigns book within a week. Marketplace-wide, campaigns book about a month out.

5 to 12×
Digital carries a premium

Digital costs roughly 5 to 12 times static per thousand impressions depending on period and buying mix. Roughly 40% of spend on the marketplace is now digital.

$1,550 to $40,000
Median budget by format

A median poster campaign runs about $1,550, a digital bulletin about $8,000, and a wallscape about $40,000, reflecting all transactions on the AdQuick marketplace including large multi-market volume buys.

$2 to $4
Static CPM range

Static bulletin and poster-size CPMs typically run $2 to $4 per thousand, with high-volume periods clearing as low as about $2, reflecting all transactions on the AdQuick marketplace, including large multi-market volume buys.

Figures cover transactions executed in the AdQuick application over the trailing 12 months. See how we source and review these numbers.

How these answers are made

Answers here are written and reviewed by people who buy this media, not generated in bulk. Pages carrying marketplace transaction data are reviewed by Chris Gadek, who leads AdQuick's marketplace data program; the rest are reviewed by Adam Singer.

Industry statistics are attributed to their source, competitor claims are kept to what those companies publish themselves, and any figure drawn from AdQuick transactions is labelled as such. Our editorial standards page explains the sourcing, the review process, and the limits of the marketplace data.

Answers published
254 across 7 topics
Pages carrying marketplace data
219
Marketplace data window
Trailing 12 months
Figures last refreshed
July 2026
Reviewers
Chris Gadek, Adam Singer

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