Stop guessing what your billboards did
AdQuick measures real lift, real conversions, and real ROI from every OOH and programmatic campaign, with the rigor your other channels are already held to.
Illustrative. Lift modeled against matched control markets.
Did OOH move the number? Now you'll know.
A controlled experiment compares exposed markets to matched controls, then models the lift statistically attributable to OOH against baseline.
- Sales, leads, subscriptions. Geo-located lift in whatever metric defines success.
- Brand and search lift. Survey-based brand lift plus organic brand-search lift.
- The halo, captured. OOH's incremental effect on Google Ads, GA, and Facebook, with data pulled directly from each.
Measurement starts with knowing who saw it
Unit-level exposures for static and digital, from anonymized, opt-in location data on a BigQuery pipeline with anomaly filtering.
Every conversion, traced to an exposure
We match individual exposed devices to the people who actually converted, web, app, or in-store. Customer-level, not modeled approximation.
- Three paths. Pixel/Shopify web, AppsFlyer app, and location-based footfall.
- Optimize as you go. Top-converting units, vendors, and markets, plus creative performance by tagline.
- Put it back to work. Device passback (exposed, exposed-converted, exposed-incremental) for programmatic activation.
Streaming brand proves OOH grew subscriptions
Static and digital units across two metros. Treatment and control built from location data, brand surveys fielded, conversions mapped to exposures.
Also measured: online car retailer, 200 static units across 4 metros, 650K exposures, 13K conversions, 10.5 avg days to convert.
Plan to a goal. Prove you hit it.
Measure spans direct OOH and programmatic, and connects to the KPI Scenario Builder and Agency OOH Intelligence, so launch goals become the benchmarks you report and the inputs for your next plan.
Advertiser-level default measurement on MSAs auto-runs device passback, search lift, and brand lift on every booked campaign, no per-campaign setup.
FAQ
Can you actually prove OOH caused a sales lift?
Yes, through controlled exposed-vs-control market experiments that isolate the OOH-attributable lift against baseline.
How granular is the attribution?
Individual customer-level, segmentable by unit, vendor, market, screen type and size, and creative.
What can I measure?
Exposure reporting, web/app/footfall attribution, causal lift, brand lift, search lift, and halo across Google and Facebook, on direct OOH and programmatic.
Can I reuse the measured audience?
Yes, via device passback: exposed, exposed-converted, and exposed-incremental segments.
How do reports get delivered?
Scheduled daily or weekly client reports, plus PDF and CSV exports.
See it on your campaign
Our OOH measurement experts will build a plan around your KPIs and show you the dashboard with your own data.