Marketing channels are more interconnected than ever before, and out-of-home is now being used to amplify social media campaigns and the social movements they inspire. Here are 4 ideas for driving social media amplification via OOH ads in unexpectedly powerful ways.

Now more than ever, advertisers need the ability to closely manage their ad spend, analyze performance across multiple parameters, and optimize their campaigns in real time. That’s why we’re excited to announce the release of new spend control features within the AdQuick DSP.

Only the top 250 companies in California make it, and their collective growth rate is 535%…...and we’re excited to say that AdQuick is #74 on the list!

The out-of-home media landscape can be confusing for even the most seasoned advertisers. Here's a quick and easy snapshot of what the broader out-of-home media ecosystem looks like, as well as a few tips on how you can navigate its many ins and outs.

Many marketers mistakenly believe that outdoor advertising can’t be measured as a performance channel. But, in 2021, nothing could be farther from the truth. With the right partner, you can enjoy OOH measurement on par with digital media.

In this article, we’ll explore 7 distinct strategies for driving long-term OOH advertising success –– including the tried-and-true tactics perfected by the world's biggest marketers and new, innovative approaches designed for the performance marketer’s toolkit.

Want to drive greater performance out of your multichannel marketing campaigns? Now’s the time to empower OOH advertising to fuel and amplify your media mix.

Today, we’re excited to announce the launch of our OOH Media Planner –– a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. It’s like having the mind of an expert media planner built into software.

It’s no secret that out-of-home is a great value. But just because OOH advertising is one of the most cost-effective mediums available doesn’t mean marketers are always getting the best deal by default. Here are 8 tips for optimizing your OOH ad spend in smarter ways.

We’re excited to announce a new partnership that means a lot to us and many of our customers. As of November 2020, AdQuick will be donating 10% of all cannabis-related advertising proceeds to the Last Prisoner Project. Here’s a little more about how our partnership came to be...

If you're a digitally-native, performance-driven marketer like me that wished digital out-of-home (DOOH) media buys were as simple, smart, seamless, and measurable as all our other digital media buys, then we’ve got some good news for you: the wait is over.

Because programmatic has fundamentally flipped the more traditional and way-too-analog OOH advertiser-media company relationship on its head, OOH advertising, in general, is quickly being seen as a more critical and essential tool in an advertiser’s multi-channel toolkit.

There are many different decisions you’ll have to make when starting a billboard advertising campaign, but billboard placement is one of the most important.

While OOH advertising can be more challenging to measure, you can get a good estimate of your audience by employing several different measurement systems. OOH advertising is predominantly measured in four different ways.

Digital out-of-home media, or DOOH media, is a term used to describe digital forms of media and advertising that appear in places that are accessible to the public, like shopping malls or beside major roadways.

The consumer marketing landscape has changed more in the last 3 months than it has in the last 10 years. The result is that many advertisers are shifting their plans about 2020 — and beyond. Nobody expected it.

It can be confusing trying to decide where the best location for your billboard advertisement is, how much advertising will cost, and of course, trying to answer the question of how long should a billboard be up.

The advantages of billboard advertising are numerous, and many simply don’t exist with other forms of advertising, which is why billboards are here to stay. One major benefit of billboard advertising is that it provides maximum exposure for minimal effort.

Like many of our friends in other verticals, the out-of-home advertising industry experienced an unforeseen impediment at the exact moment when it was catching its stride and seeing record growth.We have a