For Cannes Lions 2026, AdQuick launched an out-of-home campaign designed to do more than advertise at the festival, it was intended to demonstrate how modern OOH actually works. The campaign was conceived, planned, purchased, and measured entirely through the AdQuick platform and our AI agent, making it both a message

I. The Man Who Killed His Own Invention There is a category of human being who builds something so consequential that the thing outgrows them, and then lives long enough to watch it become something they no longer recognize, and then, in the strangest cases, stands up in public and

Advertisers using AdQuick to plan and book outdoor advertising campaigns can now access Global’s digital and static posters across the UK. Integration Through a direct connection with Global’s content management system, AdQuick surfaces real-time availability of outdoor advertising assets. Inventory can be filtered down to a specific location,

Nick Brien told the world's out-of-home executives that billboards are the last watercoolers on earth. He's right. He handed the industry the diagnosis. The question is whether the industry has built the equipment to act on it. --- I have a theory about watercoolers that I&

There is a sentence that nearly every adult in America says approximately twice a week, has been saying for the entirety of their adult life, and will continue saying until they are dead. It is also, by some distance, the single most consequential sentence in consumer marketing, which is a

There's a version of this story where we just tell you we ran a creative out-of-home campaign in Los Angeles. But that doesn't quite capture what this one meant to us, or why it’s already resonating with media and users. AdQuick was TBPN's

Audience index scores are relative. What they're relative to determines what they actually tell you. We’re excited to introduce Multi-Grain Audience Indexing, a key upgrade to how audience insights work in AdQuick. Today' we'll go through a brief intro to better understand how it

Some inventory is only sold as a group. Now the packages you build for it don't have to be recreated every time. Not all OOH inventory is sold unit by unit. Wrapped vehicle fleets, subway station takeovers, street furniture networks — these formats only make sense as a group,

A long essay about markets that stopped being markets, the one corner of advertising that escaped the squeeze, and Jay Gould. I. On the morning of September 24, 1869, which was a Friday, a 33-year-old named Jay Gould sat in an office above the Gold Room on New Street in

There is a thesis circulating in the adtech industry that goes, more or less, like this: the traditional separation between the platforms that help advertisers buy ads and the platforms that help publishers sell ads is collapsing, and the result will be a world with fewer intermediaries, shorter supply chains,

There is a question that nobody in advertising wants to answer honestly, because answering it honestly would require admitting that the thing they have spent the last fifteen years building might be, in the most fundamental and non-metaphorical sense, fake. The question is this: Who is seeing your ads? Not

There is a billboard on the 405 in Los Angeles that nobody remembers seeing but everyone has definitely seen. It sits above the concrete like a bored god: enormous, patient, completely indifferent to whether you're late for a meeting or crying in your car or eating a burrito

Creative approval is one of the most friction-heavy steps between a media buy and a live campaign. Dozens of units across multiple markets — each requiring a format check, a visual review, and a clear decision communicated precisely enough that publishers can act on it. Done wrong, it's a

Running an international OOH campaign used to mean something different in every market. Different suppliers, different data formats, different standards — and behind every campaign, a manual process for ingesting and maintaining frame files country by country, updated before each new flight. That's no longer the constraint. AdQuick'

Today marks an important moment for AdQuick, and for the future of out-of-home advertising.  We’re proud to announce an exclusive multi-year commercial partnership with OUTFRONT Media, one of the largest and most trusted IRL media companies in the United States. As part of this collaboration, OUTFRONT will license AdQuick’

Recommendation systems are usually discussed in the context of content feeds, e-commerce, or ads served in milliseconds. Far less attention is given to recommendation problems where decisions are discrete, expensive, spatially constrained, and operationally irreversible. Out-of-Home (OOH) advertising is one of those domains. This post walks through how we designed

Over the last few months, I’ve had a lot of conversations with brands, agencies, and partners who are trying to understand what AdQuick does—and, just as importantly, why it exists. The questions are usually thoughtful, sometimes skeptical, and often rooted in real frustration with how Out-of-Home has traditionally

At a time when digital trust is under constant assault, security and privacy aren’t just “nice-to-haves,” they are foundational requirements for every B2B tech firm. Every day we see headlines about major companies suffering breaches, stolen credentials circulating on the dark web, and sophisticated attacks that evolve faster than

2025 reshaped the advertising landscape, setting the stage for what will be continued transformation in 2026. For advertisers and brands alike, it’s imperative to update processes and technologies, and ensure teams actually understand the latest culture shifts to best take advantage of a changing world. At AdQuick, we remain

Managing and presenting out-of-home campaigns has always been important for our users. With refreshed AdQuick Exports, you can generate beautiful, presentation-ready campaign documents in seconds with ease. Exports are perfect for sharing with clients, presenting to executives, or collaborating with internal teams. From high-level summaries to detailed unit lists, Exports

We’re excited to unveil the latest addition to the AdQuick Creative Library: Visualize your Brand, a generative AI tool that lets you instantly see your brand’s creative concepts on any out-of-home (OOH) placement in our library. If the Creative Library was about inspiration, this new tool is about

AdQuick is excited to announce a new partnership with Veridooh, an independent verification platform that brings greater transparency and accountability to digital out-of-home (DOOH) advertising. Who is Veridooh? Veridooh provides independent verification for ensuring that DOOH campaigns, both direct and programmatic, are delivered exactly as planned. Using its proprietary SmartCreative™

In a 2023 story we shared the below graphic. Since then, out of home (OOH) has seen consecutive growth each year. Some could have said at first this was just a “dead cat bounce” post-pandemic, but the trend is consistent enough (16 consecutive quarters of growth now) to confirm our

For startups of all stages, perception isn’t just important, it is reality. In a noisy digital world full of AI-powered websites, endless apps, and fleeting social posts, what makes a brand feel real? One increasingly popular answer: out-of-home (OOH) advertising. Just look at the 101 going into San Francisco