Out of Home (OOH) Advertising Blog - AdQuick

Level-up your marketing team's knowledge of out of home advertising with tips, research, and product updates.

Out of Home (OOH) Advertising Blog - AdQuick
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Make Your Message ‘Go Viral’ with Out-of-Home Advertising

Marketing channels are more interconnected than ever before, and out-of-home is now being used to amplify social media campaigns and the social movements they inspire. Here are 4 ideas for driving social media amplification via OOH ads in unexpectedly powerful ways.

  • Lina Miranda
    Lina Miranda
9 min read
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Announcing: Granular Spend Controls for Programmatic Digital OOH

Now more than ever, advertisers need the ability to closely manage their ad spend, analyze performance across multiple parameters, and optimize their campaigns in real time. That’s why we’re excited to announce the release of new spend control features within the AdQuick DSP.

  • Lina Miranda
    Lina Miranda
4 min read
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AdQuick Named As One Of The Fastest Growing Companies In California

Only the top 250 companies in California make it, and their collective growth rate is 535%…...and we’re excited to say that AdQuick is #74 on the list!

  • Lina Miranda
    Lina Miranda
1 min read
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Making Sense of the Out-of-Home Advertising Landscape

The out-of-home media landscape can be confusing for even the most seasoned advertisers. Here's a quick and easy snapshot of what the broader out-of-home media ecosystem looks like, as well as a few tips on how you can navigate its many ins and outs.

  • Lina Miranda
    Lina Miranda
6 min read
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4 Proven Approaches to Measure the True Performance of Your Out-of-Home Advertising Campaigns

Many marketers mistakenly believe that outdoor advertising can’t be measured as a performance channel. But, in 2021, nothing could be farther from the truth. With the right partner, you can enjoy OOH measurement on par with digital media.

  • Lina Miranda
    Lina Miranda
4 min read
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Out-of-Home Advertising Isn’t One-Size-Fits-All

In this article, we’ll explore 7 distinct strategies for driving long-term OOH advertising success –– including the tried-and-true tactics perfected by the world's biggest marketers and new, innovative approaches designed for the performance marketer’s toolkit.

  • Lina Miranda
    Lina Miranda
7 min read
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Out-of-Home Advertising Can Amplify the Effectiveness of Your Entire Media Mix

Want to drive greater performance out of your multichannel marketing campaigns? Now’s the time to empower OOH advertising to fuel and amplify your media mix.

  • Lina Miranda
    Lina Miranda
9 min read
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Introducing the OOH Media Planner: Plan Data-Driven Campaigns Exponentially Faster

Today, we’re excited to announce the launch of our OOH Media Planner –– a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. It’s like having the mind of an expert media planner built into software.

  • Lina Miranda
    Lina Miranda
5 min read
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The Ins and Outs of Out-of-Home Advertising Costs

It’s no secret that out-of-home is a great value. But just because OOH advertising is one of the most cost-effective mediums available doesn’t mean marketers are always getting the best deal by default. Here are 8 tips for optimizing your OOH ad spend in smarter ways.

  • Lina Miranda
    Lina Miranda
9 min read
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Allow Us To Re-Introduce Ourselves

At AdQuick, our mission is to empower everyone to put their message into the world. We do that by removing all barriers to OOH ad buying, with a powerful platform that’s a delight to use. Over the past year, our platform has grown, so please allow us to (re)introduce our product suite...

  • Lina Miranda
    Lina Miranda
3 min read
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Announcing Our New Charitable Partnership with the Last Prisoner Project

We’re excited to announce a new partnership that means a lot to us and many of our customers. As of November 2020, AdQuick will be donating 10% of all cannabis-related advertising proceeds to the Last Prisoner Project. Here’s a little more about how our partnership came to be...

  • Lina Miranda
    Lina Miranda
3 min read
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Out-of-Home (OOH) Advertising Trends in 2021

‘Tis the season for talking about “trends” yet again. And if you’ve just rolled your eyes, trust us, we feel you. Making predictions in a sea of uncertainty—much less when a good chunk of the world is going under various stages of lockdown once again—seems like a fruitless effort...

  • Chris Gadek
    Chris Gadek
4 min read
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How 8x8 Uses OOH Advertising to Make Its $30M Marketing Spend More Profitable

This is the untold story of how a technology innovator is taking on a $55B communication tech market. Learn how a $300M+ public company is reaching and engaging new audiences by aligning human creativity with the core principles of performance marketing.

  • Chris Gadek
    Chris Gadek
5 min read
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Introducing Movement-Based Audiences

With our new scoring feature, we've built the ability to index OOH placements against 1st and 3rd party audiences helping you select billboard locations and/or markets where you have the highest likelihood of reaching your target audience.

  • Chris Gadek
    Chris Gadek
4 min read
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Optimizing for Conversions, Not Impressions: The Shape of Programmatic DOOH Advertising to Come

If you're a digitally-native, performance-driven marketer like me that wished digital out-of-home (DOOH) media buys were as simple, smart, seamless, and measurable as all our other digital media buys, then we’ve got some good news for you: the wait is over.

  • Chris Gadek
    Chris Gadek
7 min read
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Introducing AdQuick Programmatic & Attribution Suite

We're excited to share that we’re launching two new products today that we think will change the out-of-home advertising industry forever.

  • Vic Ramon
8 min read
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The Basics of Programmatic DOOH Advertising

Because programmatic has fundamentally flipped the more traditional and way-too-analog OOH advertiser-media company relationship on its head, OOH advertising, in general, is quickly being seen as a more critical and essential tool in an advertiser’s multi-channel toolkit.

  • Chris Gadek
    Chris Gadek
10 min read
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Billboard Placement: Why Location is So Critical

There are many different decisions you’ll have to make when starting a billboard advertising campaign, but billboard placement is one of the most important.

  • Chris Gadek
    Chris Gadek
7 min read
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How Do You Calculate OOH Impressions?

While OOH advertising can be more challenging to measure, you can get a good estimate of your audience by employing several different measurement systems. OOH advertising is predominantly measured in four different ways.

  • Chris Gadek
    Chris Gadek
7 min read
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What Does DOOH Mean?

Digital out-of-home media, or DOOH media, is a term used to describe digital forms of media and advertising that appear in places that are accessible to the public, like shopping malls or beside major roadways.

  • Chris Gadek
    Chris Gadek
6 min read
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Now Is Not the Time For Silence

As our industry’s history dates back to the roots of structural inequality and violence, we believe that our industry has no choice but to step up and carry through the freedoms and protections that have taken far too long to materialize in our country.

  • Matthew O'Connor
    Matthew O'Connor
6 min read
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18 Must-Know Stats for Brand Marketers in 2020

The consumer marketing landscape has changed more in the last 3 months than it has in the last 10 years. The result is that many advertisers are shifting their plans about 2020 — and beyond. Nobody expected it.

  • Chris Gadek
    Chris Gadek
3 min read
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How Long Should a Billboard Be Up?

It can be confusing trying to decide where the best location for your billboard advertisement is, how much advertising will cost, and of course, trying to answer the question of how long should a billboard be up.

  • Chris Gadek
    Chris Gadek
6 min read
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The Advantages of Billboard Advertising

The advantages of billboard advertising are numerous, and many simply don’t exist with other forms of advertising, which is why billboards are here to stay. One major benefit of billboard advertising is that it provides maximum exposure for minimal effort.

  • Chris Gadek
    Chris Gadek
5 min read
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We Analyzed 82,668 Billboard Ads To Identify The Top OOH Advertisers in the US. Here's What We Learned.

Like many of our friends in other verticals, the out-of-home advertising industry experienced an unforeseen impediment at the exact moment when it was catching its stride and seeing record growth.We have a

  • Chris Gadek
    Chris Gadek
8 min read
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