Plan, buy, and measure outdoor advertising in Miami across every major operator, including Clear Channel Outdoor, OUTFRONT, Lamar, JCDecaux, and local independents, through a single out-of-home advertising platform with transparent pricing.
3,500+ Miami OOH units across bulletins, digital, wallscapes, transit, mobile billboards, and airport. Serving the 6.1M-resident Miami–Fort Lauderdale–West Palm Beach MSA and 27M+ annual visitors.
AdQuick aggregates Miami outdoor advertising inventory from every major billboard company and OOH vendor in South Florida, so you can compare placements, lock in pricing, and launch in days, not weeks.
Traditional bulletins (14' × 48') along I-95, the Palmetto Expressway (SR 826), the Dolphin Expressway (SR 836), and the Florida Turnpike deliver the largest reach in the market. Posters (10'6" × 22'8") on arterials like Biscayne Boulevard, Calle Ocho, NW 36th Street, and US-1 hit neighborhood audiences at lower entry cost. Digital billboards rotate every 6–8 seconds, allowing flexible creative, dayparting, and shorter minimum flights.
Miami has 200+ digital billboards across the metro, one of the highest-density digital OOH markets in the country. Digital boards offer 1–2 week minimum flights, daypart targeting, and creative rotation, making them ideal for promotions, events, and A/B-tested creative across Brickell, Wynwood, Miami Beach, and Doral.
Wynwood, the Design District, Brickell, and South Beach offer some of the most photographed wallscape inventory in North America. These large-format building wraps are where luxury, fashion, beverage, and entertainment brands build cultural moments, and they generate massive earned-media value from Instagram and TikTok.
Mobile billboards (LED trucks or rolling billboards) drive flexible routes through high-density zones: Brickell, Wynwood, South Beach, Coconut Grove, Art Basel venues, Hard Rock Stadium events, and trade shows at the Miami Beach Convention Center. Strong format for event activations, geo-targeted launches, and competitive geo-conquesting.
Miami-Dade Transit moves over 250,000 daily riders across Metrobus, Metrorail, and Metromover. Transit reaches working-age, urban-core audiences and a Hispanic-majority ridership difficult to capture through highway billboards alone. Tri-Rail and Brightline extend coverage to Fort Lauderdale, West Palm Beach, and Orlando.
Miami International Airport (MIA) serves 56M+ passengers annually, with the highest share of international travelers of any US airport. Fort Lauderdale–Hollywood (FLL) adds another 35M+ passengers, heavy in domestic leisure travel. Dwell-time displays, baggage claim, and jet bridge placements reach high-income, captive audiences.
Bus shelters, urban panels, and place-based screens reach pedestrians in Lincoln Road, Brickell City Centre, Bayside Marketplace, Aventura Mall, Dadeland, Sawgrass Mills, and the Wynwood / Design District corridor.
Miami is among the higher-cost US OOH markets due to tourism demand and international brand competition, but pricing varies widely by submarket. Brickell and South Beach run premium; Hialeah, Kendall, and Doral offer significant value. Here's what most brands pay:
| Format | Typical 4-Week Rate (per unit) | CPM Range | Min. Recommended Spend |
|---|---|---|---|
| Bulletin (14' × 48', static) | $3,500 – $9,000 | $5 – $11 | $15,000 |
| Digital bulletin | $6,500 – $18,000 | $6 – $14 | $20,000 |
| 30-sheet poster | $1,000 – $2,400 | $4 – $8 | $6,000 |
| Bus king | $1,000 – $1,800 | $5 – $9 | $10,000 |
| Bus shelter (street furniture) | $900 – $2,200 | $6 – $12 | $6,000 |
| Wallscape (premium: Wynwood, Brickell, South Beach) | $20,000 – $75,000+ | $8 – $20 | $40,000 |
| Mobile billboard (per truck/day) | $1,200 – $2,800/day | $7 – $15 | $10,000 |
| MIA airport dioramic | $6,000 – $20,000 | $9 – $22 | $25,000 |
| Transit (full bus wrap) | $15,000 – $25,000 | $4 – $9 | $20,000 |
Ranges reflect typical Miami market pricing as of 2026. Actual rates depend on operator, location DMA score, seasonality (peak: Nov–Apr / Art Basel / Miami Open / Ultra), and flight commitment. AdQuick clients regularly secure 10–25% below rate-card through volume aggregation.
Outdoor advertising in Miami is governed by a layered set of jurisdictions: the Miami-Dade County Code (Chapter 33, Sign Regulations), individual municipal codes (City of Miami, Miami Beach, Coral Gables, etc.), the Florida Department of Transportation (FDOT) for state/federal highways, and MDAD for airport advertising. Key points before you buy:
Miami's OOH supply is split across national operators, regional players, and local specialists. Each owns different inventory in different submarkets, which is why most brands struggle to get full market coverage going direct.
Largest billboard inventory holder across the Miami–Fort Lauderdale market. Strong I-95, MIA-area, and digital coverage. National operator with the deepest static and digital footprint in South Florida.
Holds the Miami-Dade Transit contract (Metrobus, Metrorail, Metromover) and operates significant billboard inventory across the metro. Strongest transit footprint in Miami plus premium billboard faces.
Covers Broward and outer Miami-Dade with strong South Florida regional presence. Comprehensive static and digital network reaching commuters across the I-95 / Turnpike corridor north of the urban core.
Local independent specializing in premium Miami wallscape and neighborhood inventory, particularly strong in Wynwood, the Design District, and Brickell. Boutique footprint with high-impact placements.
Operates MIA Airport advertising and select street furniture across the metro. Premium dwell-time and pedestrian inventory reaching international travelers and urban audiences.
Regional specialist with wallscape and poster inventory concentrated in Wynwood, the Design District, and Brickell. Strong cultural-corridor coverage for lifestyle and fashion brands.
Local specialist running LED trucks and mobile billboard routes through Brickell, Wynwood, South Beach, Coconut Grove, and event venues, including Hard Rock Stadium and Miami Beach Convention Center.
AdQuick gives you a single point of access across all of them. Plan a campaign that combines a Clear Channel bulletin on I-95, an OUTFRONT Metrobus king through Brickell, a Signal Outdoor wallscape in Wynwood, and a mobile billboard activation at Art Basel, without sending seven emails and waiting three weeks for proposals.
AdQuick is the out-of-home advertising platform that lets you compare, plan, and buy across every Miami media owner, including Clear Channel Outdoor, OUTFRONT, Lamar, JCDecaux, Signal Outdoor, Fuel Outdoor, mobile billboard vendors, and local independents, plus airport and transit inventory. Static, digital, wallscape, transit, mobile, and airport in one platform, one contract, one invoice.
The right Miami OOH plan depends on your audience. Here's how we typically segment the market:
Real Miami campaigns, real outcomes, across event activation, Hispanic-market launches, tourist takeovers, and healthcare awareness.
3 Wynwood wallscapes + 12 digital boards across Brickell/Wynwood/South Beach + 4 mobile billboards looping Art Basel venues. 2-week flight, $245K total spend. 6.8M weekly impressions, 22M+ earned-media impressions via Instagram and TikTok over the activation window.
24 bus kings (Spanish-language creative) across Hialeah, Little Havana, Doral routes + 8 digital boards + 200 posters across Hispanic-majority ZIPs. 12-week flight, $186K spend. App installs from Miami DMA up 142% over baseline.
2 Collins Avenue wallscapes + 6 Lincoln Road place-based screens + wildposting run across South Beach. 4-week flight, $112K spend. Brand search lift of +67% in the Miami DMA; e-commerce revenue from Florida up 38% during flight.
14 digital bulletins across Kendall, Doral, and West Miami + bus shelter network around major employer campuses. 8-week flight, $94K spend. 3,400+ appointment requests attributed via QR + landing-page tracking.
Comparing AdQuick to going direct to operators, side by side.
| AdQuick | Going direct to operators | |
|---|---|---|
| Search across all Miami operators | ✅ | ❌ |
| Transparent pricing upfront | ✅ | ❌ |
| Single contract, single invoice | ✅ | ❌ |
| Verified impressions & attribution | ✅ | ❌ |
| Proof-of-posting photos | ✅ | Sometimes |
| Bilingual creative production support | ✅ | ❌ |
| Mobile billboard + wallscape + transit in one plan | ✅ | ❌ |
| Avg. launch time | 5–10 days | 3–6 weeks |
Three paths to launching a Miami OOH campaign, what each looks like, and where AdQuick fits in.
Call Clear Channel Outdoor, OUTFRONT, Lamar, JCDecaux, Signal Outdoor, Fuel Outdoor, and each independent operator separately. Get rate cards, negotiate, sign individual contracts, manage creative specs for each vendor. Typical launch: 3–6 weeks. Best for advertisers running a single placement with one operator and no plans to compare across the market.
Buy Miami digital OOH inventory programmatically through AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt DOOH, The Trade Desk OpenPath DOOH, Yahoo DSP, or Adomni. Works well for digital faces with short flight windows, audience targeting, and dayparting. Limited to the digital portion of the market; won't reach static bulletins, wallscapes, or transit.
One marketplace covering every Miami media owner across static, digital, wallscape, transit, mobile, airport, and place-based, plus every programmatic DSP buying Miami digital inventory. Compare, plan, book, measure, and report in one workflow. One contract, one invoice, one timeline. Typical launch: 5–10 days from creative approval to live.
Common questions about pricing, formats, vendors, regulations, and how to launch a Miami OOH campaign. Still have questions? Talk to a Miami media specialist.
Get a custom Miami OOH plan with pricing, locations, and projected impressions, usually back within 24 hours.
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