Digital Billboards in Williamsport

*All metrics are based on a 4-week advertising campaign

Williamsport, nestled in the picturesque landscape of the Susquehanna Valley, offers a unique opportunity for advertisers to make their mark. With its rich history, thriving arts scene, and diverse neighborhoods, this charming city provides a vibrant backdrop for outdoor advertising. Advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike, fostering connections between communities, brands, and individuals, and creating lasting impressions.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 49 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Location: Choose a billboard location that targets your desired audience and has high traffic counts. For example, placing billboards along busy interstates to reach college-educated adults with above-average incomes.
• Visibility: Ensure the billboard is clearly visible, aligned, and placed at a readable height within the driver's frame of vision. Avoid obstructions that may hinder visibility.
• Size: Select the appropriate billboard size based on your target audience and location. For instance, use large bulletins for highways and smaller junior posters for urban neighborhoods.
• Cost-effectiveness: Consider the cost of the billboard in relation to its potential reach and impact on your campaign. Billboards can offer a high return on investment compared to other advertising methods.

Digital billboards price breakdown

In Williamsport, billboard pricing varies greatly, providing options for advertisers with different budgets:

• Average Price: The average price for a billboard in Williamsport is $947.11, offering a range of options for advertisers to choose from.
• Median Price: With a median price of $50,000, some billboards cater to larger campaigns with higher budgets.
• Lowest Price: For those on a tight budget, the lowest-priced billboard in Williamsport is available for just $4.42, making outdoor advertising accessible to all.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of your billboard campaign in Williamsport, it's essential to consider the impressions and CPM metrics:

• Total Impressions: The campaign generated a total of 3,184,000 impressions, showcasing its wide reach.
• Average Impressions: On average, each billboard in the campaign received 318,000 impressions, indicating consistent performance across all billboards.
• Median Impressions: The median number of impressions for the billboards was 50,000, highlighting the varying levels of exposure within the campaign.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $9.66, offering a cost-effective advertising solution.
• Median CPM: With a median CPM of $10, the campaign demonstrates a balanced distribution of cost-effectiveness among the billboards.

Some of the top digital billboard providers in Williamsport

Williamsport is home to a variety of billboard providers, offering advertisers numerous options for their outdoor advertising campaigns:

• Lamar Advertising is a leading provider of outdoor advertising solutions in Williamsport, with a wide range of billboard options to suit various campaign needs.

Other formats for advertising in Williamsport

A closer look at the data reveals the depth and breadth of the other opportunities available in Williamsport:

• Static Billboards: In Williamsport, static billboards generate 850,000 impressions with an average CPM of $5.90. This classic advertising medium continues to provide a strong presence in the outdoor advertising landscape.
• Retail Venues: Retail venues in Williamsport receive 50,000 impressions and have an average CPM of $10.71. These targeted advertising spaces allow brands to connect with consumers in a shopping mindset.
• Everything Else: Other advertising opportunities in Williamsport garner 60,000 impressions with an average CPM of $7.21. This diverse category showcases the variety of unique advertising options available in the city.

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