Digital Billboards in Bethlehem

*All metrics are based on a 4-week advertising campaign

In the heart of the Lehigh Valley, Bethlehem stands out as a thriving city with a rich history and a diverse population. This former steel powerhouse, now known for its vibrant arts scene, historic landmarks, and bustling downtown, provides a unique opportunity for advertisers to engage with audiences. Outdoor advertising in Bethlehem goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each passerby.

What to look for when picking digital billboards

With 117 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard in an area with high traffic and visibility, ensuring it reaches your target audience. For example, a billboard near a busy intersection or along a major highway would be ideal.
• Demographics: Consider the target audience's age, gender, education, relationship status, and income level. For instance, if targeting college-educated adults, a billboard near a university or in a trendy part of town would be suitable.
• Size: Select the appropriate size of the billboard based on the location and target audience. For example, a large bulletin billboard would be more effective along a highway, while a smaller junior poster might be better suited for a residential area.
• Duration: Determine the optimal length of time for your billboard to be up, considering factors such as campaign goals, budget, and the type of billboard (traditional or digital). For example, a digital billboard might require a shorter duration due to its dynamic nature and ability to change content easily.

Digital billboards price breakdown

Billboard pricing in Bethlehem varies significantly, with options to suit various budgets and campaign goals:

• Average Price: The average price for a billboard in Bethlehem is approximately $956.22, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $50,000, Bethlehem's billboard market caters to high-end campaigns seeking maximum exposure and impact.
• Lowest Price: For those on a tight budget, the lowest-priced billboard in Bethlehem is available for just $1, making outdoor advertising accessible to businesses of all sizes.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your billboard advertising campaign in Bethlehem:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Bethlehem is approximately 15,490,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Bethlehem generates around 154,908 impressions, offering a substantial opportunity to connect with potential customers.
• Median Impressions: With a median of 50,000 impressions, Bethlehem's billboard market caters to a wide range of campaigns, from small-scale local promotions to large-scale national advertisements.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Bethlehem is approximately $17.02, providing a cost-effective advertising solution for businesses of all sizes.
• Median CPM: With a median CPM of $10, Bethlehem's outdoor advertising market offers competitive pricing for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in Bethlehem

When planning your outdoor advertising campaign in Bethlehem, consider partnering with one of the top billboard providers in the area:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a wide range of billboard options to suit various campaign needs.
• Outfront Media specializes in creating impactful outdoor advertising campaigns, leveraging their extensive inventory of billboards and transit displays.
• Digital Outdoor Advertising focuses on digital billboards, providing advertisers with dynamic and flexible advertising options to reach their target audience.
• Adams Outdoor offers a comprehensive selection of outdoor advertising solutions, including billboards, posters, and digital displays, to help businesses connect with their audience.
• Fairway Outdoor is a prominent outdoor advertising company, providing a variety of billboard options and strategic planning services to maximize campaign effectiveness.

Other formats for advertising in Bethlehem

A closer look at the data reveals the depth and breadth of the other opportunities available in Bethlehem:

• Static Billboards: In Bethlehem, static billboards generate approximately 325,000 impressions with an average CPM of $3.67. This traditional advertising medium offers a constant presence, making it a reliable choice for advertisers.
• Retail Venues: Retail venues in Bethlehem receive around 50,000 impressions with an average CPM of $8.87. These targeted advertising spaces allow brands to connect with consumers in a shopping mindset, increasing the likelihood of purchase.
• Everything Else: Other advertising opportunities in Bethlehem, such as digital displays and alternative outdoor formats, collectively generate about 346,891 impressions with an average CPM of $13.63. These diverse options provide advertisers with the flexibility to create unique and engaging campaigns tailored to their target audience.

Get started with advertising with AdQuick now!

Outdoor advertising in Bethlehem offers a wealth of opportunities for businesses to connect with their target audience and create memorable campaigns. By leveraging the various billboard options, retail venues, and alternative outdoor formats, advertisers can maximize their reach and impact. Partnering with a platform like AdQuick can further enhance your outdoor advertising experience by providing efficient ad buying, access to over 1,400 premium OOH media owners, fast campaign execution, and measurability. Don't miss out on the benefits of this powerful advertising medium. Sign up with AdQuick today and elevate your outdoor advertising game.