Digital Billboards in Harrisburg

*All metrics are based on a 4-week advertising campaign

In the heart of the Susquehanna Valley, Harrisburg stands out as a thriving hub for outdoor advertising. This city, known for its picturesque riverfront, historic landmarks, and diverse neighborhoods, provides a distinctive stage for advertisers to integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Harrisburg goes beyond product promotion; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 73 factors to consider. However, we've narrowed it down to four key aspects that can make a significant difference in the effectiveness of your ad:

• Location: Choose a billboard location that aligns with your target audience's demographics, has high visibility and traffic count, and is in an area that aligns with the land use type. For example, a billboard near a busy shopping center would be ideal for promoting a retail store.
• Size: Select the appropriate size for your billboard based on its location and the message you want to convey. Bulletins are the largest and are typically found along highways, while posters are smaller and positioned along primary and secondary roads. Junior posters are the smallest and are primarily placed in urban neighborhoods or on smaller roads.
• Duration: The length of time your billboard should be up depends on your marketing campaign goals and budget. Most campaigns last several months, but you should consider the optimal duration for your specific objectives.
• Design and Technology: Utilize eye-catching designs and new technologies, such as digital billboards or spectaculars with interactive features, to make your advertisement stand out and engage your audience.

Digital billboards price breakdown

Billboard pricing in Harrisburg varies greatly, with a range of options to suit different budgets and campaign goals:

• Average Price: The average price for a billboard in Harrisburg is $2,250.14, offering a balance between affordability and visibility for most advertisers.
• Median Price: With a median price of $50,000, premium billboard locations in high-traffic areas can provide maximum exposure for larger advertising budgets.
• Lowest Price: For those seeking a more cost-effective option, the lowest price for a billboard in Harrisburg is $14.80, allowing smaller businesses to take advantage of outdoor advertising opportunities.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics for Harrisburg's outdoor advertising landscape can help advertisers make informed decisions about their campaigns:

• Total Impressions: Harrisburg's outdoor advertising generates approximately 14,078,000 impressions, showcasing the potential reach of a well-placed billboard.
• Average Impressions: On average, a billboard in Harrisburg receives around 140,778 impressions, offering a solid baseline for advertisers to gauge their campaign's performance.
• Median Impressions: With a median of 50,000 impressions, some billboards in Harrisburg may have a more targeted reach, depending on their location and audience.
• Average CPM: The average cost per thousand impressions (CPM) in Harrisburg is $9.76, providing a cost-effective way for advertisers to reach their target audience.
• Median CPM: At a median CPM of $10, Harrisburg's outdoor advertising market offers a competitive pricing structure for businesses looking to maximize their ad spend.

Some of the top digital billboard providers in Harrisburg

Here are the top five billboard providers in Harrisburg, each offering unique advertising solutions for businesses looking to make an impact:

• Lamar Advertising is a leading provider of outdoor advertising, offering a wide range of billboard options and locations throughout Harrisburg.
• Mesmerize specializes in point-of-care and transit advertising, helping businesses reach their target audience in strategic locations.
• Digital Outdoor Advertising focuses on digital billboards, providing advertisers with dynamic and engaging ad solutions.
• Adkom offers a variety of outdoor advertising options, including billboards, transit ads, and street furniture, to help businesses reach their marketing goals.
• Integration Media is a full-service media agency that provides outdoor advertising solutions tailored to each client's unique needs and objectives.

Other formats for advertising in Harrisburg

A closer look at the data reveals the depth and breadth of the other opportunities available in Harrisburg:

• Static Billboards: With 1,000 impressions and an average CPM of $12,826.57, static billboards offer a traditional and reliable advertising option in Harrisburg.
• Street Furniture: Street furniture advertising generates 92,000 impressions and has an average CPM of $54,553.48, making it an effective way to reach pedestrians and commuters in urban areas.
• Wheat Pastings: Wheat pastings receive 18,280,000 impressions and boast an average CPM of $0.89, providing a cost-effective and creative advertising solution for businesses looking to make a statement.
• Retail Venues: Retail venue advertising garners 50,000 impressions with an average CPM of $8.79, allowing businesses to target consumers in shopping environments.
• Transit: Transit advertising generates 3,262,000 impressions and has an average CPM of $16.69, offering a highly visible and engaging way to reach commuters and travelers.
• Bus: Bus advertising receives 3,724,000 impressions and has an average CPM of $7.52, making it an affordable and effective way to reach a wide audience on the go.
• Everything Else: Other advertising opportunities in Harrisburg generate 1,107,000 impressions and have an average CPM of $8.67, showcasing the diverse range of options available for businesses to explore.

Get started with advertising with AdQuick now!

With AdQuick's platform connecting advertisers to out-of-home media owners and offering comprehensive services for planning, buying, and measuring outdoor advertising, businesses in Harrisburg can make the most of their advertising efforts. The company's website provides valuable resources, such as a billboard cost calculator and an OOH campaign planner, as well as customer testimonials and informative videos showcasing their services. To take advantage of these tools and launch hyper-targeted OOH campaigns in minutes, sign up with AdQuick today.