Digital Billboards in Allentown
*All metrics are based on a 4-week advertising campaign
Nestled in the Lehigh Valley, Allentown boasts a rich history, thriving arts scene, and diverse neighborhoods, making it an ideal location for outdoor advertising. As the third-largest city in Pennsylvania, Allentown offers advertisers a unique opportunity to engage with a wide audience. Billboards in Allentown not only promote products and services but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.
What to look for when picking digital billboards
With 148 billboards to choose from in Allentown, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Location: Ensure the billboard is placed in a high-traffic area with the right demographics, such as busy interstates for college-educated adults or trendy neighborhoods for young adults.
- Visibility: Opt for billboards with clear alignment, minimal obstructions, and a readable height within the driver's frame of vision.
- Size: Choose the appropriate billboard size for your target audience, such as large bulletins for drivers on highways or smaller junior posters for local neighborhoods.
- Technology: Consider incorporating digital billboards or spectaculars with lighting, video, and interactive mobile technology to capture the audience's attention.
Digital billboards price breakdown
Billboard pricing in Allentown varies significantly, with options to suit various budgets and campaign goals:
- Average Price: The average price for a billboard in Allentown is approximately $1,109.59, offering a range of options for advertisers with different budgets.
- Median Price: With a median price of $50,000, Allentown's billboard market caters to high-end campaigns targeting premium locations and audiences.
- Lowest Price: At just $1, the lowest-priced billboard in Allentown provides an affordable entry point for small businesses and local advertisers.
Digital billboards Impression and CPM Metrics
In Allentown, billboards offer a range of impressions and CPM metrics, providing advertisers with various options to reach their target audience effectively:
- Total Impressions: Billboards in Allentown generate a total of 24,376,000 impressions, showcasing their potential to reach a wide audience.
- Average Impressions: On average, a billboard in Allentown receives 162,000 impressions, offering a consistent level of exposure for advertisers.
- Median Impressions: With a median of 50,000 impressions, Allentown's billboards cater to both high-impact campaigns and more localized advertising efforts.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Allentown is $9.70, providing a cost-effective advertising solution for businesses.
- Median CPM: With a median CPM of $9.50, Allentown's billboard market offers competitive pricing for advertisers seeking to maximize their return on investment.
Some of the top digital billboard providers in Allentown
Here are the top billboard providers in Allentown, offering a variety of options for advertisers:
- Adams Outdoor is a leading outdoor advertising company with a strong presence in the Allentown market.
- Fairway Outdoor specializes in providing effective out-of-home advertising solutions in Allentown and beyond.
- Adkom offers innovative and creative billboard advertising options for businesses in Allentown.
Other formats for advertising in Allentown
A closer look at the data reveals the depth and breadth of the other opportunities available in Allentown:
- Static Billboards: In Allentown, static billboards generate 900,000 impressions with an average CPM of $5.04. This classic advertising medium provides a stable and cost-effective option for businesses looking to make a lasting impression.
- Retail Venues: Retail venues in Allentown receive 50,000 impressions and have an average CPM of $8.86. These targeted advertising spaces allow businesses to connect with consumers in a shopping mindset, increasing the likelihood of conversions.
- Transit: Transit advertising in Allentown garners 2,800,000 impressions with an average CPM of $9.65. This versatile advertising option reaches a captive audience of daily commuters, providing ample opportunities for brand exposure.
- Everything Else: All other advertising opportunities in Allentown collectively generate 310,911 impressions and have an average CPM of $10.99. This diverse range of options allows advertisers to explore unique and creative ways to reach their target audience.
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