Digital Billboards in Erie

*All metrics are based on a 4-week advertising campaign

In the heart of the Great Lakes region, Erie emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its beautiful waterfront, rich cultural landmarks, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Erie does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking digital billboards

With 81% of people noticing billboards, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, placing a billboard near a college or university would be ideal for targeting young adults.
• Traffic Count: Choose a location with a high number of potential viewers, such as busy intersections or congested interstates, to maximize exposure.
• Visibility: Opt for billboards that are clearly aligned to face traffic, have an appropriate height, and are free from obstructions that might affect visibility.
• Land Use Type: Consider the surrounding area's land use, whether residential, commercial, or industrial, as it will influence the audience who views your advertisement.

Digital billboards price breakdown

Billboard pricing in Erie varies significantly, with options available to suit different budgets and campaign goals:

• Average Price: The average price for a billboard in Erie is $1,370.87, providing a cost-effective option for advertisers.
• Median Price: With a median price of $38,417.50, advertisers can expect a wide range of pricing options in the market.
• Lowest Price: For those seeking the most affordable option, the lowest price for a billboard in Erie is $56.33.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of outdoor advertising in Erie, it's crucial to analyze the impressions and CPM metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Erie is approximately 4,076,000.
• Average Impressions: On average, a billboard in Erie generates around 1,370,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Erie is about 38,000.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Erie is $13.39.
• Median CPM: The median CPM for a billboard in Erie is $9.59, offering a cost-effective advertising solution for businesses.

Some of the top digital billboard providers in Erie

When looking for the perfect billboard in Erie, consider the top provider in the area:

• Lamar Advertising is a leading provider of outdoor advertising solutions in Erie, offering a wide range of billboard options to suit various campaign needs.

Other formats for advertising in Erie

A closer look at the data reveals the depth and breadth of the other opportunities available in Erie:

• Static Billboards: Static billboards in Erie generate approximately 960,000 impressions with an average CPM of $9.65. As a classic advertising medium, static billboards continue to provide a strong presence in the Erie market.
• Retail Venues: Retail venues in Erie receive around 42,000 impressions and have an average CPM of $13.83. These venues offer advertisers the opportunity to reach consumers in a targeted shopping environment.
• Everything Else: Other advertising opportunities in Erie, such as digital billboards and alternative outdoor formats, collectively generate about 987,000 impressions with an average CPM of $8.00. This diverse range of options allows advertisers to explore unique and creative ways to reach their target audience.

Get started with advertising with AdQuick now!

As you explore the potential of outdoor advertising in Erie, consider leveraging the power of AdQuick's platform, which offers industry-leading technology, access to 99% of billboard ads, guaranteed best prices, and white glove service. With a variety of products and solutions tailored to different users, as well as resources like a billboard cost calculator and an AI OOH campaign planner, AdQuick is your go-to partner for maximizing the impact of your out-of-home advertising efforts. Don't miss out on the opportunity to make a big impression in Erie – sign up with AdQuick today!