Digital Billboards in Plum

*All metrics are based on a 4-week advertising campaign

In the charming town of Plum, outdoor advertising finds a perfect home amidst its picturesque landscapes and tight-knit community. Known for its lush parks, historical landmarks, and diverse neighborhoods, Plum provides a unique opportunity for advertisers to seamlessly integrate their messages into the daily lives of residents. Outdoor advertising in Plum not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure maximum impact and reach the target audience effectively. Here are four key aspects to keep in mind:

• Demographics: Choose a location that aligns with the target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
• Traffic Count: Opt for high traffic areas, such as busy intersections or interstates with heavy traffic, to provide a captive audience. The more people who see the billboard, the greater the potential impact.
• Visibility: Ensure the billboard is clearly aligned to face traffic and placed at a readable height within the driver's frame of vision. Avoid any obstructions that might limit visibility.
• Land Use Type: Consider the surrounding area, whether it's residential, commercial, or industrial. Commercial areas may see a larger mix of people since both employees and customers frequent these areas, potentially increasing the advertisement's reach.

Digital billboards price breakdown

Billboard pricing in Plum varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Plum is approximately $375.39, providing a cost-effective option for advertisers.
• Median Price: With a median price of $45,107.50, some billboards cater to larger advertising campaigns with higher budgets.
• Lowest Price: For those seeking the most affordable option, the lowest price for a billboard in Plum is just $83.48.

Digital billboards Impression and CPM Metrics

Let's take a closer look at the impressions and CPM metrics for outdoor advertising in Plum:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Plum is approximately 701,000.
• Average Impressions: On average, a billboard in Plum generates around 175,000 impressions per week.
• Median Impressions: The median number of impressions for a billboard in Plum is 45,000.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Plum is $6.52.
• Median CPM: The median CPM for a billboard in Plum is $7.22.

Some of the top digital billboard providers in Plum

Here is a list of top billboard providers in Plum:

• Lamar Advertising is a leading provider of outdoor advertising solutions in Plum, offering a wide range of billboard options to suit various advertising needs.

Other formats for advertising in Plum

A closer look at the data reveals the depth and breadth of the other opportunities available in Plum:

• Static Billboards: In Plum, static billboards generate approximately 56,000 impressions with an average CPM of $3.20. This classic advertising medium continues to be a reliable choice for reaching a wide audience.
• Retail Venues: Retail venues in Plum garner around 51,000 impressions and have an average CPM of $5.75. These locations offer advertisers the chance to engage with consumers in a shopping mindset, increasing the likelihood of purchase.

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