Digital Billboards in State College

*All metrics are based on a 4-week advertising campaign

Located in the heart of a thriving college town, State College offers a unique opportunity for advertisers to engage with a diverse and educated audience. With its bustling downtown area, lively arts scene, and strong sense of community, this vibrant locale provides an ideal backdrop for outdoor advertising. In State College, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors, fostering meaningful connections between brands and consumers.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 12 key factors to consider. Some of these factors include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard targeting college-educated adults with above-average incomes might be best placed along a busy interstate frequently congested with commuters.
• Traffic Count: Choose a location with a high number of people passing by, such as interstates with heavy traffic or busy intersections with long wait times, to provide a captive audience.
• Visibility: Opt for billboards that are clearly aligned to face traffic, not at odd angles that require the viewer to look in an uncomfortable or awkward direction, and ensure there are no obstructions affecting visibility.
• Land Use Type: Consider the surrounding area, whether it's residential, commercial, or industrial, as commercial areas may see a larger mix of people since both employees and customers frequent these locations.

Digital billboards price breakdown

In State College, billboard pricing varies significantly, with options to suit a range of budgets:

• Average Price: The average price for a billboard in State College is $3,726.93, offering a reasonable option for advertisers looking to balance cost and exposure.
• Median Price: With a median price of $19,995, some billboards cater to advertisers seeking premium locations and higher visibility for their campaigns.
• Lowest Price: For those on a tight budget, the lowest-priced billboard in State College is available for just $40, providing an affordable entry point into the world of outdoor advertising.

Digital billboards Impression and CPM Metrics

In State College, the impressions and CPM metrics for billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for all billboards in State College is approximately 10,235,000, showcasing the potential reach of outdoor advertising in this area.
• Average Impressions: On average, a billboard in State College generates around 102,000 impressions, offering a solid opportunity for advertisers to connect with their target audience.
• Median Impressions: The median number of impressions for a billboard in State College is 20,000, indicating that some locations may offer more targeted exposure for specific campaigns.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in State College is $12.22, providing a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $6.48, some billboards in State College offer even greater value for advertisers looking to optimize their advertising budget.

Some of the top digital billboard providers in State College

State College is home to a variety of billboard providers, offering advertisers numerous options for their outdoor advertising campaigns:

• Kontech Display offers a wide range of digital and traditional billboards to suit various advertising needs.

Other formats for advertising in State College

A closer look at the data reveals the depth and breadth of the other opportunities available in State College:

• Static Billboards: In State College, static billboards generate approximately 2,750,000 impressions with an average CPM of $4.61. This traditional advertising medium offers a stable and consistent presence in the outdoor advertising landscape.
• Street Furniture: Street furniture in State College garners around 1,917,000 impressions and has an average CPM of $19.75. This versatile advertising option allows for creative integration into the urban environment, reaching pedestrians and motorists alike.
• Retail Venues: Retail venues in State College attract about 30,000 impressions with an average CPM of $6.26. These targeted advertising spaces provide an opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in State College generates approximately 2,812,000 impressions and boasts an average CPM of $3.56. This highly visible advertising medium effectively reaches commuters and travelers, making it a valuable addition to any outdoor advertising campaign.
• Everything Else: Other advertising opportunities in State College collectively gather around 331,000 impressions with an average CPM of $21.45. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

Get started with advertising with AdQuick now!

State College presents a diverse range of opportunities for advertisers to engage with their target audience through out-of-home advertising. AdQuick, a platform that provides comprehensive solutions for OOH advertising, offers a variety of products and services tailored to the needs of different customers. By exploring billboard locations and OOH media formats on their website, advertisers can make informed decisions to maximize the impact of their campaigns. With access to industry-leading technology, 99% of billboard ads, guaranteed best prices, and white glove service, AdQuick is the go-to platform for advertisers looking to make a big impression in State College. Don't miss out on the benefits of this powerful advertising platform - sign up for AdQuick today!