Digital Billboards in Norman

*All metrics are based on a 4-week advertising campaign

Norman, a thriving city with a rich history and vibrant culture, presents a unique opportunity for advertisers. Known for its lively arts scene, top-tier university, and diverse neighborhoods, Norman offers a dynamic platform for outdoor advertising. Billboards in this city not only promote products but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 69 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on your campaign's success:

• Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, education, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
• Traffic Count: Choose a location with high traffic to maximize exposure. Busy intersections are ideal as they provide a captive audience.
• Visibility: Opt for a billboard that is clearly aligned to face traffic, placed at a readable height, and free from obstructions. This ensures your advertisement is easily seen by passersby.
• Land Use Type: Consider the surrounding area, whether it's residential, commercial, or industrial, as this can affect the mix of people who will see your advertisement. Commercial areas, for example, may attract both employees and customers, increasing the diversity of your audience.

Digital billboards price breakdown

In Norman, billboard pricing varies significantly, with options to suit various budgets and campaign objectives:

• Average Price: The average price of a billboard in Norman is $1,768.04, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $125,300, some billboards cater to larger campaigns and premium locations.
• Lowest Price: At the lowest end of the spectrum, some billboards are available for $0, providing cost-effective opportunities for advertisers to reach their target audience.

Digital billboards Impression and CPM Metrics

In Norman, the impressions and CPM metrics provide valuable insights into the effectiveness of billboard advertising:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Norman is approximately 23,456,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Norman generates around 234,558 impressions, highlighting the potential for consistent exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Norman is 125,000, indicating a wide range of advertising opportunities with varying levels of exposure.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Norman is $6.26, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $5.52, some billboards in Norman provide even more cost-effective options for advertisers looking to optimize their advertising budget.

Some of the top digital billboard providers in Norman

Norman is home to a variety of billboard providers, each offering unique advertising opportunities for businesses:

• Lindmark Billboards is a top provider in Norman, offering a wide range of billboard options to suit various advertising needs.

Other formats for advertising in Norman

A closer look at the data reveals the depth and breadth of the other opportunities available in Norman:

• Static Billboards: In Norman, static billboards generate approximately 350,000 impressions with an average CPM of $10.13. This classic advertising medium continues to be a popular choice for businesses seeking a strong presence in the city.
• Street Furniture: Street furniture in Norman garners around 68,667,000 impressions and has an average CPM of $15.77. This versatile advertising option allows businesses to reach pedestrians and motorists alike, making it an effective choice for local campaigns.
• Retail Venues: Retail venues in Norman attract about 90,000,000 impressions with an average CPM of $4.74. This targeted advertising method enables businesses to connect with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Norman, such as digital displays and alternative outdoor formats, collectively generate approximately 278,766,000 impressions with an average CPM of $4.68. These diverse options allow advertisers to tailor their campaigns to specific audiences and objectives, maximizing their reach and impact.

Get started with advertising with AdQuick now!

AdQuick's platform for out-of-home (OOH) advertising offers a comprehensive solution for businesses seeking to maximize their reach and impact in Norman and beyond. With a wide range of advertising options, including billboard, digital, place-based, street furniture, and transit advertising, AdQuick provides the tools and resources necessary for a successful campaign. Advertisers can take advantage of the billboard cost calculator, OOH planner, and marketer toolkit to optimize their strategy, while benefiting from industry-leading technology, access to 99% of billboard ads, guaranteed best prices, and white glove service. Don't miss out on the opportunity to elevate your advertising game - Get Started with AdQuick today.