Digital Billboards in Broken Arrow
*All metrics are based on a 4-week advertising campaign
In the heart of the Midwest, Broken Arrow emerges not just as a bustling suburban area but as a vibrant canvas for outdoor advertising. This city, known for its beautiful parks, rich cultural landmarks, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Broken Arrow does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking digital billboards
When selecting the perfect billboard for your advertising campaign, there are 62 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:
- Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, if your target audience is college-educated adults, consider placing your billboard along a busy interstate frequently congested with commuters.
- Visibility: Ensure the billboard is clearly visible, with proper alignment and height, and free from obstructions. A billboard placed at a readable height within the driver's frame of vision and facing traffic directly will be more effective.
- Size: Select the appropriate billboard size based on your target audience and location. For instance, a large bulletin may be suitable for busy highways, while a smaller junior poster might be more effective in urban neighborhoods.
- Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. While there is no specific rule, the length of your campaign should align with your objectives and available resources.
Digital billboards price breakdown
Billboard pricing in Broken Arrow varies significantly, with options available to suit a range of budgets:
- Average Price: The average price for a billboard in Broken Arrow is $925.99, offering a reasonable cost for advertisers seeking to reach their target audience.
- Median Price: With a median price of $50,000, some billboards cater to larger campaigns with more substantial budgets.
- Lowest Price: For those on a tight budget, the lowest-priced billboards in Broken Arrow are available at $0, providing an accessible entry point for smaller businesses or limited-time promotions.
Digital billboards Impression and CPM Metrics
Broken Arrow's outdoor advertising landscape offers a diverse range of impressions and CPM metrics, providing advertisers with various options to reach their target audience effectively:
- Total Impressions: The city's billboards generate a total of 15,361,000 impressions, showcasing the potential reach of outdoor advertising in Broken Arrow.
- Average Impressions: On average, a billboard in Broken Arrow garners 153,606 impressions, indicating a consistent level of exposure for advertisers.
- Median Impressions: With a median of 50,000 impressions, some billboards cater to more targeted campaigns or specific locations within the city.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Broken Arrow is $9.92, offering a competitive price point for advertisers.
- Median CPM: With a median CPM of $10, the city's outdoor advertising landscape provides a balanced cost structure for reaching a wide range of audiences.
Some of the top digital billboard providers in Broken Arrow
Broken Arrow is home to a variety of billboard providers, offering advertisers numerous options for their outdoor advertising campaigns:
- Whistler Billboards is a top provider in the area, specializing in high-quality outdoor advertising solutions for businesses of all sizes.
Other formats for advertising in Broken Arrow
A closer look at the data reveals the depth and breadth of the other opportunities available in Broken Arrow:
- Static Billboards: In Broken Arrow, static billboards generate 850,000 impressions with an average CPM of $14.14. This classic advertising medium remains a popular choice for its ability to capture attention and create lasting impressions.
- Retail Venues: Retail venues in Broken Arrow see 50,000 impressions and an average CPM of $12.82. These targeted advertising spaces offer a unique opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
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