Digital Billboards in Enid

*All metrics are based on a 4-week advertising campaign

Enid, a thriving hub in the heart of the Great Plains, presents a unique opportunity for advertisers. With its rich history, vibrant arts scene, and diverse population, this city offers a dynamic backdrop for outdoor advertising. Billboards in Enid not only promote products and services, but also foster connections between communities, brands, and individuals. By integrating advertising into the city's landscape, marketers can create impactful narratives that resonate with residents and visitors alike.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 31 factors to consider, including demographics, traffic count, visibility, and land use type. Here are four key factors to keep in mind:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, placing billboards near colleges or universities to target young adults.
• Traffic count: Choose billboards with high traffic counts to maximize exposure. For instance, placing billboards along busy interstates to reach a larger audience.
• Visibility: Opt for billboards with clear alignment, minimal obstructions, and an appropriate height for maximum visibility. This ensures that your advertisement is easily seen by drivers and passersby.
• Land use type: Consider the surrounding land use, such as residential, commercial, or industrial areas, to reach your desired audience. For example, placing billboards in commercial areas to target potential customers during their daily commute.

Digital billboards price breakdown

In Enid, billboard pricing varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the pricing:

• Average Price: The average price for a billboard in Enid is $949.04, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Enid is $132,966, representing the middle value when all billboard prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Enid is $49.21, which may be for billboards with lower visibility or in less desirable locations.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of your billboard advertising campaign in Enid, it's essential to analyze the impressions and CPM metrics to understand the reach and cost-efficiency of your ads:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Enid is approximately 8,767,000, which represents the overall reach of your ads.
• Average Impressions: The average number of impressions per billboard in Enid is 132,000, providing a general idea of the typical reach for a single billboard.
• Median Impressions: The median number of impressions for a billboard in Enid is 133,000, indicating the middle value when all billboard impressions are arranged in ascending order.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Enid is $8.99, which helps gauge the cost-efficiency of your advertising campaign.
• Median CPM: The median CPM for a billboard in Enid is $5.73, representing the middle value when all billboard CPMs are arranged in ascending order.

Some of the top digital billboard providers in Enid

Here are the top billboard providers in Enid to help you find the perfect advertising solution for your campaign:

• Digital Outdoor Advertising offers a variety of digital billboard options to help businesses reach their target audience effectively.
• Midwest Billboards specializes in providing high-quality billboard advertising solutions throughout the Midwest region.

Other formats for advertising in Enid

A closer look at the data reveals the depth and breadth of the other opportunities available in Enid:

• Static Billboards: Static billboards in Enid generate approximately 475,000 impressions with an average CPM of $19,762.82. As a classic advertising medium, static billboards continue to provide a strong presence in the outdoor advertising landscape.
• Retail Venues: Retail venues in Enid receive around 17,681,000 impressions with an average CPM of $10.67. These venues offer advertisers the opportunity to reach potential customers in a targeted shopping environment.
• Everything Else: Other advertising opportunities in Enid, such as digital displays and alternative outdoor formats, collectively generate about 166,846,000 impressions with an average CPM of $0.00. This diverse range of options allows advertisers to explore unique and innovative ways to connect with their audience.

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