Digital Billboards in Jenks

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Jenks emerges not just as a bustling suburban center but as a vibrant canvas for outdoor advertising. This town, known for its top-rated schools, thriving local businesses, and strong sense of community, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Jenks does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 21 factors to consider, including demographics, traffic count, visibility, and land use type. Here are four key considerations to keep in mind:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, placing a billboard near a college or university would be ideal for targeting young adults.
• Traffic Count: Choose a billboard in an area with high traffic to maximize the number of potential viewers. Busy interstates or congested intersections with long wait times are prime locations.
• Visibility: Opt for a billboard with optimal alignment and height, and minimal obstructions to ensure it's easily seen by passersby. A billboard's size and placement can greatly impact its effectiveness.
• Land Use Type: Consider the surrounding area, whether it's residential, commercial, or industrial, to ensure your billboard's message resonates with the local population. For instance, a billboard in a commercial area may reach a more diverse audience.

Digital billboards price breakdown

Billboard pricing in Jenks varies greatly, with options to suit a range of budgets:

• Average Price: The average price for a billboard in Jenks is $2,418.99, offering a balance between affordability and visibility.
• Median Price: With a median price of $560,232, some billboards cater to larger campaigns with more substantial budgets.
• Lowest Price: For those seeking cost-effective options, the lowest price for a billboard in Jenks is $0, providing an opportunity for advertisers with limited funds.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the reach and cost-effectiveness of your outdoor advertising campaign in Jenks:

• Total Impressions: The campaign generated approximately 14,762,000 impressions, showcasing its wide reach.
• Average Impressions: On average, each billboard in the campaign received about 5,793,000 impressions, indicating consistent performance across the board.
• Median Impressions: The median number of impressions for a billboard in the campaign was 560,000, highlighting the middle ground in terms of visibility.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $5.79, offering a reasonable return on investment.
• Median CPM: With a median CPM of $3.45, some billboards in the campaign provided even greater cost-effectiveness.

Some of the top digital billboard providers in Jenks

Here are the top billboard providers in Jenks, offering a variety of options for your outdoor advertising needs:

• Lamar Advertising is a well-established provider with a wide range of billboard options to suit any campaign.
• Adkom Media offers innovative and creative solutions for advertisers looking to make an impact in the Jenks area.

Other formats for advertising in Jenks

A closer look at the data reveals the depth and breadth of the other opportunities available in Jenks:

• Static Billboards: In Jenks, static billboards get over 1,500 impressions with an average CPM of $3.70. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
• Retail Venues: Retail venues in Jenks generate 56,000 impressions with an average CPM of $16.63. These high-traffic locations provide advertisers with a captive audience, making them an ideal choice for targeted campaigns.

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