Digital Billboards in Lawton

*All metrics are based on a 4-week advertising campaign

Lawton, a thriving city with a rich military history, offers a unique opportunity for advertisers to make an impact. Home to Fort Sill, a major military installation, and a diverse population, Lawton provides a dynamic platform for outdoor advertising. With its bustling downtown, cultural landmarks, and strong sense of community, advertisers can seamlessly integrate their messages into the daily lives of residents, fostering connections between brands and individuals.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 44 factors to consider, including location, demographics, and visibility. Here are four key aspects to keep in mind:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, placing billboards near colleges or universities can help target young adults.
• Traffic count: Choose billboards with high traffic counts to maximize exposure. Billboards along busy highways or intersections are ideal for reaching a larger audience.
• Visibility: Opt for billboards with clear visibility, considering factors like alignment, height, and obstructions. A well-placed billboard should be easily readable and within the driver's line of sight.
• Size and type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, or digital billboards. Larger billboards like bulletins are suitable for targeting drivers on highways, while smaller posters and junior posters are ideal for local audiences in urban neighborhoods.

Digital billboards price breakdown

Billboard pricing in Lawton varies significantly, with options available for various budgets:

• Average Price: The average price for a billboard in Lawton is $611.69, offering a range of options for advertisers with different budgets.
• Median Price: The median price for a billboard in Lawton is $37,968, indicating that there are both higher and lower-priced options available.
• Lowest Price: The lowest price for a billboard in Lawton is $0, providing an opportunity for advertisers to take advantage of cost-effective advertising solutions.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics for Lawton's billboards can help advertisers make informed decisions about their campaigns:

• Total Impressions: Lawton billboards generated a total of 6,485,000 impressions during the 4-week campaign period.
• Average Impressions: On average, each billboard in Lawton received 648,500 impressions during the 4-week campaign.
• Median Impressions: The median number of impressions for Lawton billboards was 38,000, indicating a wide range of impressions across different billboard locations.
• Average CPM: The average cost per thousand impressions (CPM) for Lawton billboards was $45.71, offering advertisers a competitive rate for reaching their target audience.
• Median CPM: The median CPM for Lawton billboards was $5, showcasing the availability of cost-effective advertising options in the city.

Some of the top digital billboard providers in Lawton

Here are the top billboard providers in Lawton, offering a variety of options for advertisers:

• Adkom is a leading provider of outdoor advertising solutions, helping businesses reach their target audience effectively.
• Digital Outdoor Advertising specializes in digital billboards, offering advertisers a dynamic and engaging platform for their campaigns.
• Integration Media focuses on integrating outdoor advertising with other media channels, creating a cohesive and impactful marketing strategy.
• Link Media is a full-service outdoor advertising company, providing a wide range of billboard options for businesses of all sizes.
• Lindmark Outdoor Media offers a variety of billboard solutions, catering to the unique needs of each advertiser.

Other formats for advertising in Lawton

A closer look at the data reveals the depth and breadth of the other opportunities available in Lawton:

• Static Billboards: Static billboards in Lawton receive 450,000 impressions with an average CPM of $15.02. This traditional advertising medium continues to be a reliable choice for businesses looking to make a lasting impression.
• Retail Venues: Retail venues in Lawton generate 34,000 impressions with an average CPM of $54.78. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset.
• Everything Else: Other advertising opportunities in Lawton, such as digital displays and alternative outdoor formats, collectively receive 240,000 impressions with an average CPM of $12.00. This diverse range of options allows advertisers to tailor their campaigns to specific audiences and objectives.

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