Digital Billboards in Durant

*All metrics are based on a 4-week advertising campaign

In the heart of the Texoma region, Durant shines as a thriving hub for commerce and culture, making it an ideal location for outdoor advertising. This city, known for its strong economy, educational institutions, and diverse population, provides a unique opportunity for advertisers to integrate their messages into the daily lives of residents. Outdoor advertising in Durant goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure maximum impact and reach the target audience effectively. Here are four key aspects to keep in mind:

• Demographics: Choose a location that aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, consider placing the billboard along a busy interstate frequently congested with commuters.
• Traffic Count: Opt for high traffic areas, such as interstates with bad traffic or busy intersections with long wait times, to provide a captive audience for the billboard.
• Visibility: Ensure the billboard is clearly aligned to face traffic and not at odd angles that require the viewer to look in an uncomfortable or awkward direction. Also, consider the height of the billboard and any obstructions that might limit visibility.
• Proximity and Intent: The distance of the billboard from the business location and the goal of the advertising campaign should be considered. For example, if the goal is to attract local customers, placing the billboard three towns away would not be effective. On the other hand, if the intent is to increase brand awareness, a long-term campaign or one that utilizes multiple locations could be implemented.

Digital billboards price breakdown

Billboard pricing in Durant varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Durant is $1,266.52, providing a reasonable cost for businesses looking to advertise in the area.
• Median Price: With a median price of $48,246, some billboards in Durant cater to larger advertising campaigns with higher budgets.
• Lowest Price: For advertisers on a tight budget, the lowest price for a billboard in Durant is just $52.87, making outdoor advertising accessible to businesses of all sizes.

Digital billboards Impression and CPM Metrics

Let's dive into the impressions and CPM metrics for outdoor advertising in Durant:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Durant is approximately 1,152,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Durant generates around 287,000 impressions during a 4-week campaign, providing a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in Durant is 48,000, indicating that some locations may offer a more targeted reach.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Durant is $9.13, offering a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $9.75, some billboards in Durant may have slightly higher costs, but still provide a competitive advertising option.

Some of the top digital billboard providers in Durant

Here is a list of top billboard providers in Durant:

• Genoptic Smart Displays offers innovative mobile LED billboard solutions for advertisers in Durant.

Other formats for advertising in Durant

A closer look at the data reveals the depth and breadth of the other opportunities available in Durant:

• Static Billboards: In Durant, static billboards generate approximately 242,000 impressions with an average CPM of $1.45. This classic advertising medium continues to be a reliable choice for businesses seeking a cost-effective and highly visible option.
• Retail Venues: Retail venues in Durant garner around 96,000 impressions with an average CPM of $6.67. These targeted advertising spaces offer a unique opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Everything Else: For other advertising options in Durant, there are approximately 459,000 impressions with an average CPM of $12.00. This category encompasses a wide range of advertising opportunities, allowing businesses to explore creative and innovative ways to reach their target audience.

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