Digital Billboards in Yakima

*All metrics are based on a 4-week advertising campaign

Yakima, nestled in a fertile valley, is a thriving agricultural hub with a diverse population and a flourishing wine industry. This vibrant city offers advertisers a unique opportunity to engage with a wide audience through outdoor advertising. With its scenic landscapes, cultural attractions, and bustling downtown, Yakima provides a captivating backdrop for advertisers to create memorable campaigns that resonate with both locals and visitors alike.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are several factors to consider, especially since there are over 65 different types of billboards available. Here are four key aspects to keep in mind:

• Demographics: Choose a location that aligns with your target audience's demographic information, such as age, gender, education, relationship status, and income level. This will help ensure your ad reaches the right people.
• Traffic Count: Opt for locations with high traffic counts to maximize exposure. Busy intersections and areas with congested traffic provide a captive audience for your advertisement.
• Visibility: Make sure your billboard is clearly visible to drivers by considering factors like alignment, height, and the absence of obstructions like trees and power lines. Place the billboard at a readable height within the driver's frame of vision.
• Billboard Size: Select the appropriate size of the billboard based on its purpose and the locations available for advertising. Different sizes, such as bulletins, posters, and junior posters, have unique advantages in reaching specific audiences.

Digital billboards price breakdown

In Yakima, billboard pricing varies significantly, with options to suit various budgets and campaign goals:

• Average Price: The average price for a billboard in Yakima is approximately $1,867.46, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $40,215, advertisers can find premium billboard locations that cater to their specific target audience and campaign objectives.
• Lowest Price: For those seeking a more cost-effective solution, the lowest price for a billboard in Yakima is just $50, providing an affordable option for smaller businesses or limited campaigns.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of your billboard campaign in Yakima, it's essential to consider the impressions and CPM metrics:

• Total Impressions: The campaign generated a total of 18,030,000 impressions, showcasing its wide reach and potential impact on the target audience.
• Average Impressions: On average, each billboard in the campaign received 402,000 impressions, indicating a consistent level of exposure across all billboards.
• Median Impressions: The median number of impressions for the billboards was 40,000, highlighting the central tendency of the campaign's performance.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $10.14, providing a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $6.00, the campaign offered a competitive pricing option for advertisers looking to balance cost and exposure.

Some of the top digital billboard providers in Yakima

Yakima is home to a variety of billboard providers, each offering unique advertising opportunities for businesses:

• Adkom is a leading provider of outdoor advertising solutions in Yakima, helping businesses create impactful campaigns that reach their target audience.

Other formats for advertising in Yakima

A closer look at the data reveals the depth and breadth of the other opportunities available in Yakima:

• Static Billboards: Static billboards in Yakima generate approximately 1,129,000 impressions with an average CPM of $13.07. This classic advertising medium continues to be a reliable choice for businesses seeking a strong presence in the local market.
• Retail Venues: Retail venues in Yakima receive around 36,000 impressions with an average CPM of $20.53. These targeted advertising spaces offer a unique opportunity to engage with consumers in a shopping mindset.
• Window Scapes: Window scapes in Yakima achieve approximately 14,000 impressions with an average CPM of $14.29. This creative advertising format allows businesses to make a bold statement in high-traffic areas.
• Everything Else: Other advertising opportunities in Yakima, such as digital displays and alternative outdoor formats, collectively generate about 2,635,000 impressions with an average CPM of $8.88. These diverse options provide advertisers with a wide range of possibilities to create a truly unique and memorable campaign.

Get started with advertising with AdQuick now!

Yakima offers a diverse range of outdoor advertising opportunities, and AdQuick is the perfect platform to help you navigate this landscape efficiently and effectively. With various products and solutions tailored for advertisers, agencies, and OOH media owners, AdQuick provides immediate access to over 1,400 premium OOH media owners, enabling faster campaign execution and the ability to launch campaigns in as little as 48 hours. Moreover, the platform unlocks unprecedented measurability for your OOH campaigns, ensuring you get the most value from your advertising investment. Don't miss out on the benefits of this powerful platform - sign up for AdQuick today and start making a big impression in Yakima!