Digital Billboards in Redmond

*All metrics are based on a 4-week advertising campaign

Redmond, a thriving tech hub and home to major companies, presents a prime opportunity for advertisers to make an impact. With its diverse population, bustling downtown, and scenic outdoor spaces, this city offers a unique blend of audiences and locations for outdoor advertising. In Redmond, ads don't just promote products; they engage with the community, connecting brands and individuals in a meaningful conversation that leaves a lasting impression.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 42 factors to consider. However, we will focus on four key aspects that can make a significant difference in the effectiveness of your ad:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, placing a billboard near a busy intersection or along a congested highway can increase visibility and reach.
• Visibility: Ensure that the billboard is easily visible and not obstructed by trees, buildings, or other distractions. A well-placed billboard should be clearly visible to passing traffic and not at odd angles.
• Size and Type: Select the appropriate size and type of billboard for your campaign, considering factors such as cost, technology, and audience reach. For instance, digital billboards can offer more flexibility and engagement, while traditional billboards may be more cost-effective.
• Duration: Determine the optimal duration for your billboard campaign based on your goals and budget. Most campaigns last several months, but the specific length should be tailored to your advertising objectives.

Digital billboards price breakdown

In Redmond, billboard pricing varies greatly, with an average price of $5,136.67, a median price of $26,160, and the lowest price at $0:

• Average Price: At $5,136.67, the average price of a billboard in Redmond reflects the diverse range of options available to advertisers, from smaller, more affordable billboards to larger, premium placements.
• Median Price: The median price of $26,160 indicates that half of the billboards in Redmond are priced above this amount, while the other half are priced below, showcasing the variety in pricing and potential reach.
• Lowest Price: With some billboards priced at $0, advertisers may be able to take advantage of promotional offers or special deals to secure a cost-effective advertising solution in Redmond.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of billboard advertising in Redmond:

• Total Impressions: With approximately 57,487,000 total impressions, Redmond's outdoor advertising landscape offers significant exposure for advertisers.
• Average Impressions: The average number of impressions for a billboard in Redmond is not provided in the given data.
• Median Impressions: At 26,160 impressions, the median value indicates that half of the billboards in Redmond generate more impressions, while the other half generate fewer.
• Average CPM: With an average CPM of $7.36, Redmond's billboard advertising offers a cost-effective solution for reaching a large audience.
• Median CPM: The median CPM of $7.29 further highlights the affordability of billboard advertising in Redmond, with half of the billboards having a lower CPM and the other half having a higher CPM.

Some of the top digital billboard providers in Redmond

Here are the top billboard providers in Redmond, offering a variety of options for advertisers to choose from:

• Outfront is a leading provider of outdoor advertising solutions in the Washington non-metro area, including Redmond.

Other formats for advertising in Redmond

A closer look at the data reveals the depth and breadth of the other opportunities available in Redmond:

• Static Billboards: In Redmond, static billboards generate 2,550,000 impressions with an average CPM of $27.85. This traditional advertising medium offers a consistent presence and high visibility, making it a reliable choice for advertisers.
• Retail Venues: Retail venues in Redmond receive 34,320,000 impressions and have an average CPM of $18.74. These advertising spaces provide a captive audience and a prime opportunity to influence consumer behavior at the point of purchase.
• Transit: Transit advertising in Redmond garners 5,600,000 impressions with an average CPM of $9.56. This advertising medium effectively reaches commuters and travelers, providing a captive audience during their daily routines.
• Everything Else: Other advertising opportunities in Redmond generate 471,200,000 impressions and have an average CPM of $6.85. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience.

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