Digital Billboards in Tacoma

*All metrics are based on a 4-week advertising campaign

Positioned along the picturesque Puget Sound, Tacoma boasts a thriving waterfront, lively arts scene, and a diverse population. This vibrant city provides a prime opportunity for advertisers to engage with audiences through outdoor advertising. In Tacoma, billboards not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each person who encounters them.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 186 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Location: Choose a billboard location that targets your desired demographics and has a high traffic count. For example, if your target audience is college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
• Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height within the driver's frame of vision, and free of any obstructions that might affect visibility.
• Surrounding Area: Consider the land use type of the surrounding area, as commercial areas may see a larger mix of people since both employees and customers frequent these areas.
• Proximity to Business: For local businesses, the billboard should be close to the business location to encourage potential customers to visit.

Digital billboards price breakdown

In Tacoma, billboard pricing varies greatly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Tacoma is $1,886.74, providing a reasonable option for most advertisers.
• Median Price: With a median price of $50,000, some billboards cater to larger advertising campaigns with higher budgets.
• Lowest Price: For those seeking a more cost-effective solution, the lowest price for a billboard in Tacoma is $34.23.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of your billboard advertising campaign in Tacoma:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Tacoma is approximately 68,079,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Tacoma generates around 680,788 impressions, offering a substantial audience for your message.
• Median Impressions: The median number of impressions for a billboard in Tacoma is 50,000, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Tacoma is $7.55, providing a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $6.00, many billboards in Tacoma offer an even more affordable option for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in Tacoma

Here are the top billboard providers in Tacoma, offering a variety of options for advertisers:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a wide range of billboard options to suit various campaign needs.

Other formats for advertising in Tacoma

A closer look at the data reveals the depth and breadth of the other opportunities available in Tacoma:

• Static Billboards: In Tacoma, static billboards generate approximately 2,000 impressions with an average CPM of $16.87. This classic advertising medium continues to be a reliable choice for businesses seeking a strong presence in the city.
• Street Furniture: Street furniture in Tacoma garners around 238,000 impressions and has an average CPM of $8.25. This versatile advertising option allows for creative placements in high-traffic areas, such as bus shelters and benches.
• Retail Venues: Retail venues in Tacoma receive about 4,690 impressions with an average CPM of $11.47. These targeted advertising spaces offer the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Tacoma generates approximately 1,470,000 impressions and has an average CPM of $43.55. This highly visible advertising medium reaches a captive audience of daily commuters, making it an effective way to build brand awareness.
• Everything Else: Other advertising opportunities in Tacoma, such as digital displays and alternative outdoor formats, collectively generate around 98,000 impressions with an average CPM of $9.33. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns.

Get started with advertising with AdQuick now!

AdQuick's AI assistant offers a comprehensive range of out-of-home (OOH) advertising services, catering to the needs of advertisers, agencies, and OOH media owners. With a variety of products and solutions, AdQuick streamlines the process of planning, buying, and measuring outdoor advertising campaigns. The company's extensive network of media partners and positive customer testimonials attest to the effectiveness and efficiency of their services. Don't miss the opportunity to launch hyper-targeted OOH campaigns in minutes. Get started with AdQuick today.