Digital Billboards in Everett

*All metrics are based on a 4-week advertising campaign

Everett, nestled in the picturesque Pacific Northwest, boasts a thriving economy, diverse population, and stunning natural beauty, making it an ideal location for outdoor advertising. This coastal city offers advertisers a unique opportunity to engage with residents and visitors alike, as they explore its vibrant waterfront, cultural attractions, and bustling downtown. Outdoor advertising in Everett goes beyond traditional marketing, fostering connections between brands, communities, and individuals, creating impactful and memorable experiences.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach. With over 96 options to choose from, here are four key aspects to keep in mind:

• Demographics: Align your billboard location with your target audience's demographics. For example, if targeting college-educated adults with above-average incomes, consider placing your billboard along a busy interstate frequented by commuters.
• Traffic Count: High traffic areas, such as congested interstates or busy intersections with long wait times, are ideal for billboard placement to maximize visibility.
• Visibility: Ensure your billboard is clearly aligned to face traffic and not positioned at odd angles, making it difficult for drivers and pedestrians to see.
• Land Use Type: Commercial areas with a diverse mix of people are great locations for billboards, as they can attract a wider audience.

Digital billboards price breakdown

Billboard pricing in Everett varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Everett is $2,278.31, providing a reasonable cost for most advertisers.
• Median Price: With a median price of $50,000, some billboards cater to larger advertising campaigns with higher budgets.
• Lowest Price: For those seeking a more affordable option, the lowest price for a billboard in Everett is just $30.19.

Digital billboards Impression and CPM Metrics

In analyzing the impressions and CPM metrics for outdoor advertising in Everett, we can gain valuable insights into the effectiveness and cost-efficiency of billboard campaigns:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Everett is approximately 51,740,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Everett generates around 517,000 impressions during a 4-week campaign, highlighting the potential for significant brand exposure.
• Median Impressions: The median number of impressions for a billboard in Everett is 50,000, indicating that some locations may offer more targeted exposure to specific audiences.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Everett is $10.57, offering a cost-effective advertising solution for businesses of all sizes.
• Median CPM: With a median CPM of $10, advertisers can expect a consistent and affordable rate for reaching their target audience in Everett.

Some of the top digital billboard providers in Everett

Here are the top five billboard providers in Everett, each offering unique advertising solutions for businesses:

• Digital Outdoor Advertising specializes in digital billboards, providing advertisers with dynamic and eye-catching displays.
• Pacific Outdoor Advertising offers a variety of outdoor advertising options, including billboards, transit shelters, and bus ads.
• Parker Outdoor focuses on traditional and digital billboards, as well as wallscapes and other unique advertising formats.
• Adkom provides comprehensive outdoor advertising solutions, including billboards, digital displays, and mobile advertising.
• Brogan Outdoor specializes in billboard advertising, offering both static and digital options for maximum impact.

Other formats for advertising in Everett

A closer look at the data reveals the depth and breadth of the other opportunities available in Everett:

• Static Billboards: Static billboards in Everett generate around 2,000 impressions with an average CPM of $16.78. This classic advertising medium remains a popular choice for businesses seeking a strong presence in the community.
• Street Furniture: Street furniture advertising in Everett garners approximately 212,000 impressions and boasts an average CPM of $1.43. This versatile option allows advertisers to reach pedestrians and motorists alike in high-traffic areas.
• Wallscapes: Wallscapes in Everett attract around 33,000 impressions with an average CPM of $207.10. These large-scale ads make a bold statement, capturing the attention of passersby and creating a lasting impression.
• Retail Venues: Retail venue advertising in Everett generates about 50,000 impressions and has an average CPM of $16.82. This targeted approach enables advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Everett reaches approximately 357,000 impressions with an average CPM of $13.41. This highly visible format allows advertisers to connect with commuters and travelers, maximizing exposure throughout the city.
• Everything Else: Other advertising opportunities in Everett, such as digital displays and mobile advertising, collectively garner around 325,000 impressions and have an average CPM of $9.18. These diverse options provide advertisers with unique ways to reach their target audience and make a lasting impact.

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