Digital Billboards in Kent

*All metrics are based on a 4-week advertising campaign

Located in the picturesque Pacific Northwest, Kent boasts a thriving economy, diverse population, and stunning natural beauty, making it an ideal location for outdoor advertising. With its bustling downtown, numerous parks, and strong community spirit, Kent provides a unique opportunity for advertisers to engage with residents and visitors alike. Outdoor advertising in Kent not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating lasting impressions on all who pass by.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 92 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Demographics: Choose a billboard location that targets your desired audience. For example, if your target demographic is college-educated adults with above-average incomes, consider placing your billboard along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard is easily seen by passersby. A highly visible billboard is placed in a high-traffic area, has proper alignment and height, and is free from obstructions that might affect visibility.
• Duration: The length of time your billboard is up should align with your marketing campaign goals and budget. Typically, billboard advertisements stay up for at least four weeks, but most campaigns last several months.
• Cost-effectiveness: Select a billboard size and type that fits your budget while still providing maximum exposure. Posters and junior posters can be cost-effective options due to their smaller size and ability to target local audiences.

Digital billboards price breakdown

In Kent, the pricing of billboards varies greatly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Kent is $1,038.30, providing a reasonable option for businesses looking to invest in outdoor advertising.
• Median Price: With a median price of $32,094.00, some billboards in Kent cater to larger campaigns with more substantial budgets.
• Lowest Price: For those seeking a more affordable option, the lowest price for a billboard in Kent is just $20.18, making it accessible for smaller businesses or limited-time promotions.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the reach and cost-effectiveness of your outdoor advertising campaign in Kent:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Kent is approximately 36,052,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Kent generates around 360,000 impressions during a 4-week campaign, providing a solid baseline for expected visibility.
• Median Impressions: The median number of impressions for a billboard in Kent is 32,000, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Kent is $14.60, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $6.76, some billboards in Kent provide even more cost-effective options for advertisers looking to optimize their budget.

Some of the top digital billboard providers in Kent

Here is a list of top billboard providers in Kent, offering a variety of options for your outdoor advertising needs:

• BM Outdoor is a leading provider of outdoor advertising solutions in Kent, helping businesses reach their target audience effectively.

Other formats for advertising in Kent

A closer look at the data reveals the depth and breadth of the other opportunities available in Kent:

• Static Billboards: In Kent, static billboards generate approximately 2,550,000 impressions with an average CPM of $15.92. This classic advertising medium continues to be a popular choice for businesses seeking a strong presence in the community.
• Street Furniture: Street furniture in Kent garners around 26,042,000 impressions and has an average CPM of $97.58. This versatile advertising option allows for creative placements in high-traffic areas, such as bus shelters and benches.
• Retail Venues: Advertising in retail venues in Kent reaches approximately 45,666,000 impressions with an average CPM of $14.18. This targeted approach enables advertisers to engage with consumers in shopping centers and other retail spaces.
• Everything Else: Other advertising opportunities in Kent, such as digital displays and banners, accumulate around 98,000,000 impressions and have an average CPM of $8.08. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience.

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