Digital Billboards in Vancouver

*All metrics are based on a 4-week advertising campaign

Located in the Pacific Northwest, Vancouver boasts a thriving economy, picturesque landscapes, and a diverse population, making it an ideal location for advertisers. With its bustling downtown, scenic waterfront, and vibrant neighborhoods, Vancouver provides a unique opportunity for outdoor advertising to engage with the community and create lasting impressions. Advertisers can seamlessly integrate their messages into the daily lives of residents, fostering connections between brands, individuals, and the city itself.

What to look for when picking digital billboards

With 98% of the population exposed to outdoor advertising, selecting the right billboard is crucial for a successful campaign. Consider the following factors when choosing a billboard:

• Location: Ensure the billboard is placed in an area with high traffic count and visibility, targeting the desired demographics. For example, placing a billboard near a college or university to target young adults.
• Size: Choose the appropriate size for your campaign, considering bulletins, posters, or junior posters. A bulletin, for instance, is ideal for targeting drivers and commuters along busy highways.
• Duration: Determine the optimal duration for your billboard ad based on your marketing goals and budget. Branding campaigns may last six to twelve months, while event promotions may only require a month.
• Technology: Utilize the latest billboard technologies, such as digital billboards or spectaculars, to enhance your ad's impact and flexibility. Digital billboards, for example, allow for dynamic messaging and multiple ads.

Digital billboards price breakdown

In Vancouver, billboard pricing varies significantly, with the following key data points to consider:

• Average Price: The average price for a billboard in Vancouver is $2,179.37, providing a general idea of the cost for advertisers.
• Median Price: With a median price of $10,967, this value represents the middle point in the range of billboard costs, offering a more accurate representation of typical pricing.
• Lowest Price: The lowest price for a billboard in Vancouver is $9.08, showcasing the potential for affordable advertising options in the city.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics is essential for evaluating the effectiveness of your billboard campaign in Vancouver:

• Total Impressions: The campaign reached a total of 32,097,000 impressions, indicating the overall exposure of the ads to the target audience.
• Average Impressions: On average, each billboard ad received 10,967 impressions, providing a measure of the typical reach for an individual ad.
• Median Impressions: The median number of impressions is also 10,967, representing the middle value in the range of impressions for all billboards.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Vancouver is $29.71, giving advertisers an idea of the cost efficiency of their campaigns.
• Median CPM: With a median CPM of $10, this value offers a more accurate representation of the typical cost per thousand impressions in the city.

Some of the top digital billboard providers in Vancouver

Here is a list of top billboard providers in Vancouver:

• Adkom is a leading outdoor advertising provider in the city, offering a variety of billboard options to suit different campaign needs.

Other formats for advertising in Vancouver

A closer look at the data reveals the depth and breadth of the other opportunities available in Vancouver:

• Static Billboards: Static billboards receive 2,400,000 impressions with an average CPM of $21.05. As a classic advertising medium, they provide consistent visibility and a strong presence in the urban landscape.
• Street Furniture: Street furniture garners 2,924,000 impressions and an average CPM of $90.30. This versatile advertising option allows for creative integration into the city's infrastructure, reaching pedestrians and commuters alike.
• Retail Venues: Retail venues generate 40,215,000 impressions with an average CPM of $16.34. By targeting consumers in shopping environments, advertisers can directly influence purchasing decisions and drive sales.
• Transit: Transit advertising captures 4,200,000 impressions and an average CPM of $9.74. This dynamic medium engages commuters during their daily routines, providing ample exposure and opportunities for brand recall.
• Everything Else: Other advertising options in Vancouver accumulate 880,480 impressions and an average CPM of $4.80. These diverse opportunities allow advertisers to explore unique and innovative ways to connect with their target audience.

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AdQuick offers a comprehensive platform for efficient and measurable out-of-home advertising, providing access to over 1,400 premium OOH media owners. Advertisers can execute OOH buys faster and launch campaigns in as little as 48 hours, with unprecedented measurability. The platform offers various products and solutions tailored to the needs of advertisers, agencies, and OOH media owners, ensuring a seamless and effective advertising experience. With AdQuick's extensive resources and tools, such as the Marketer Toolkit, Billboard Cost Calculator, and AI OOH Campaign Planner, planning and executing successful outdoor campaigns in Vancouver and beyond has never been easier. Don't miss out on the opportunity to make a lasting impression with your target audience. Get started with AdQuick today!