Digital Billboards in Topeka

*All metrics are based on a 4-week advertising campaign

In the vibrant capital city of Topeka, a thriving hub for culture, history, and commerce takes center stage. With its bustling downtown, picturesque parks, and diverse neighborhoods, Topeka presents a prime opportunity for advertisers to make a lasting impact. Outdoor advertising in Topeka goes beyond product promotion, fostering connections between communities, brands, and individuals, creating engaging narratives that resonate with each passerby.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 103 factors to consider. However, we will focus on four key aspects that can make a significant difference in the effectiveness of your ad:

• Demographics: Choose a location that targets your desired audience. For example, placing a billboard near a college campus to reach young adults.
• Traffic Count: Opt for high-traffic areas to maximize exposure, such as busy intersections or highways.
• Visibility: Ensure the billboard is easily visible by aligning it to face traffic and placing it at a readable height, free from obstructions.
• Proximity: For local businesses, select a billboard close to your business location to encourage potential customers to visit.

Digital billboards price breakdown

Billboard pricing in Topeka varies, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Topeka is $561.40, providing a reasonable cost for most advertisers.
• Median Price: With a median price of $48,022.00, there are billboards available for larger campaigns and higher budgets.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Topeka is just $25.27, making outdoor advertising accessible to all.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of your outdoor advertising campaign in Topeka:

• Total Impressions: The campaign generated a total of 11,867,000 impressions, showcasing its wide reach.
• Average Impressions: On average, each billboard in the campaign received 118,670 impressions, indicating consistent performance across all ad placements.
• Median Impressions: The median number of impressions for a billboard in the campaign was 48,000, highlighting the central tendency of the data.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $18.00, offering a cost-effective advertising solution.
• Median CPM: With a median CPM of $10.00, the campaign demonstrated a range of cost-effectiveness across different billboard placements.

Some of the top digital billboard providers in Topeka

To help you find the perfect billboard for your advertising campaign, here are the top providers in Topeka:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a wide range of billboard options to suit your needs.
• Mesmerize specializes in point-of-care and transit advertising, helping brands connect with their target audience in unique and engaging ways.
• Link Media is a full-service outdoor advertising company, providing innovative and effective billboard solutions for advertisers.
• Terraboost Media LLC offers targeted advertising through their network of wellness billboards, reaching consumers in high-traffic retail locations.
• All Over Media is a national leader in non-traditional out-of-home advertising, offering a variety of formats to help brands stand out.

Other formats for advertising in Topeka

A closer look at the data reveals the depth and breadth of the other opportunities available in Topeka:

• Static Billboards: Static billboards in Topeka generate 757,000 impressions with an average CPM of $7.05. This classic advertising medium continues to provide a strong presence in the city's outdoor advertising landscape.
• Street Furniture: Street furniture advertising in Topeka garners 33,000 impressions and an average CPM of $370.69. This versatile format allows advertisers to reach pedestrians and motorists alike in high-traffic areas.
• Retail Venues: Retail venue advertising in Topeka captures 50,000 impressions with an average CPM of $12.52. This targeted approach enables brands to connect with consumers in shopping environments, driving purchase decisions.
• Transit: Transit advertising in Topeka boasts 10,000,000 impressions and an average CPM of $1.51. This cost-effective method reaches a wide audience of daily commuters, increasing brand exposure throughout the city.
• Everything Else: Other advertising opportunities in Topeka accumulate 215,000 impressions with an average CPM of $14.00. These diverse formats offer unique ways for advertisers to engage with their target audience and stand out from the competition.

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