Digital Billboards in Manhattan

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Manhattan emerges as not only a thriving urban hub but also a prime location for outdoor advertising. This city, known for its picturesque landscapes, strong military presence, and vibrant college town atmosphere, provides a unique opportunity for advertisers to integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Manhattan goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who passes by.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, it's essential to consider 39 different factors to ensure maximum impact. Some key factors to consider include:

• Location: Choose a strategic location that targets your desired demographics and has high traffic counts, such as busy highways or popular arterial roadways. For example, bulletins are ideal for targeting drivers and commuters, while junior posters are better suited for urban neighborhoods.
• Visibility: Ensure the billboard is easily visible and well-aligned with the viewer's line of sight. This can be achieved by selecting a billboard with an appropriate size, such as a large bulletin for maximum exposure or a smaller poster for local audiences.
• Cost-effectiveness: Consider the cost of the billboard in relation to its potential reach and impact. Billboards are generally more cost-effective than other forms of advertising, but it's essential to balance your budget with your campaign goals.
• Type of billboard: Select the type of billboard that best suits your campaign, such as traditional billboards for constant visibility, digital billboards for dynamic messaging, or wallscapes for a unique and eye-catching display.

Digital billboards price breakdown

Billboard pricing in Manhattan varies significantly, with a wide range of options to accommodate different budgets and campaign goals:

• Average Price: The average price for a billboard in Manhattan is approximately $1,435.11, offering a cost-effective solution for advertisers seeking to reach a broad audience.
• Median Price: With a median price of $36,620, advertisers can expect to find a diverse selection of billboards at various price points, catering to different campaign objectives and target demographics.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Manhattan is just $22.01, providing an affordable option for small businesses and local campaigns.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics for Manhattan billboards can help advertisers make informed decisions about their campaigns:

• Total Impressions: Manhattan billboards generate a total of approximately 15,286,000 impressions, showcasing their potential for reaching a vast audience.
• Average Impressions: On average, a billboard in Manhattan garners around 366,000 impressions, indicating a consistent level of exposure for advertisers.
• Median Impressions: With a median of 36,620 impressions, Manhattan billboards offer a wide range of visibility, catering to various campaign objectives and target demographics.
• Average CPM: The average cost per thousand impressions (CPM) for a Manhattan billboard is approximately $12.70, providing a cost-effective advertising solution.
• Median CPM: With a median CPM of $10, advertisers can expect to find a diverse selection of billboards at various price points, balancing their budget with their campaign goals.

Some of the top digital billboard providers in Manhattan

Manhattan boasts a variety of top billboard providers, each offering unique advertising solutions for businesses and campaigns:

• Adkom is a leading provider of outdoor advertising solutions, specializing in innovative and eye-catching billboard displays.

Other formats for advertising in Manhattan

A closer look at the data reveals the depth and breadth of the other opportunities available in Manhattan:

• Static Billboards: Static billboards in Manhattan generate around 250,000 impressions with an average CPM of $11.34. This classic advertising medium continues to provide a strong presence in the city's advertising landscape.
• Street Furniture: Street furniture advertising in Manhattan garners approximately 467,000 impressions and an average CPM of $39.49. This versatile advertising option allows for creative integration into the urban environment.
• Retail Venues: Retail venue advertising in Manhattan reaches around 49,000 impressions with an average CPM of $11.47. This targeted approach allows advertisers to connect with consumers in a shopping mindset.
• Transit: Transit advertising in Manhattan generates about 3,724,000 impressions and an average CPM of $7.25. This highly visible advertising medium effectively reaches commuters and travelers throughout the city.
• Everything Else: Other advertising opportunities in Manhattan collectively garner around 273,000 impressions with an average CPM of $12.70, showcasing the diverse range of options available for advertisers in the city.

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