Digital Billboards in Kansas City
*All metrics are based on a 4-week advertising campaign
In the heart of the Midwest, Kansas City, Kansas, stands out as a thriving urban hub and a prime location for outdoor advertising. Renowned for its rich history, cultural landmarks, and diverse neighborhoods, this city provides a unique opportunity for advertisers to seamlessly integrate their messages into the daily lives of its residents. Outdoor advertising in Kansas City, Kansas, goes beyond product promotion; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.
What to look for when picking digital billboards
When selecting the perfect billboard for your advertising campaign, there are 122 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your advertisement:
- Location: Choose a billboard location that targets your desired demographic and has high traffic counts for maximum exposure. For example, if your target audience is college-educated adults, consider placing your billboard along a busy interstate frequently congested with commuters.
- Visibility: Ensure the billboard is clearly visible, with proper alignment and height, and free from obstructions. A billboard facing traffic and not at odd angles will be more effective in capturing the attention of passersby.
- Size: Select the appropriate size of the billboard based on its location and your advertising goals. For instance, large bulletins are suitable for busy highways, while smaller junior posters work well in urban neighborhoods or on smaller roads.
- Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. Keep in mind that there is no specific rule for how long a billboard should be up, so choose a duration that best suits your needs.
Digital billboards price breakdown
Billboard pricing in Kansas City varies greatly, offering options for advertisers with different budgets:
- Average Price: The average price for a billboard in Kansas City is $913.69, providing a reasonable cost for businesses looking to advertise in this bustling city.
- Median Price: With a median price of $50,000, some billboards cater to larger companies with more substantial advertising budgets.
- Lowest Price: For those on a tight budget, the lowest price for a billboard in Kansas City is just $11.87, making outdoor advertising accessible to businesses of all sizes.
Digital billboards Impression and CPM Metrics
Impressions and CPM metrics play a crucial role in understanding the effectiveness of your outdoor advertising campaign in Kansas City, Kansas:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in Kansas City is approximately 15,847,000, showcasing the vast reach of outdoor advertising in this city.
- Average Impressions: On average, a billboard in Kansas City generates around 158,000 impressions, providing a substantial audience for your advertisement.
- Median Impressions: The median number of impressions for a billboard in Kansas City is 50,000, indicating that half of the billboards generate more impressions and half generate fewer.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Kansas City is $9.68, offering a cost-effective advertising solution for businesses.
- Median CPM: With a median CPM of $9.50, Kansas City's outdoor advertising market provides a balanced pricing structure for advertisers to reach their target audience.
Some of the top digital billboard providers in Kansas City
Here is a list of top billboard providers in Kansas City:
- Lamar Advertising is a leading provider of outdoor advertising solutions, offering a wide range of billboard options to suit various advertising needs.
Other formats for advertising in Kansas City
A closer look at the data reveals the depth and breadth of the other opportunities available in Kansas City:
- Static Billboards: In Kansas City, static billboards generate approximately 2,715,000 impressions with an average CPM of $221.38. This classic advertising medium continues to be a reliable choice for businesses seeking a strong presence in the city.
- Wheat Pastings: Wheat pastings in Kansas City receive around 1,000,000 impressions and have an average CPM of $23,800. This creative and eye-catching form of advertising allows brands to make a bold statement in urban environments.
- Retail Venues: Advertising in retail venues garners about 43,220,000 impressions with an average CPM of $9.28. This targeted approach enables businesses to reach consumers in high-traffic shopping areas, increasing brand awareness and driving sales.
- Transit: Transit advertising in Kansas City generates approximately 4,125,000 impressions and has an average CPM of $10.28. This versatile advertising option allows brands to reach a captive audience of daily commuters, tourists, and residents on the go.
- Everything Else: Other advertising opportunities in Kansas City collectively receive around 2,500,000 impressions with an average CPM of $10.00. These diverse options provide businesses with the flexibility to tailor their advertising strategy to their unique needs and goals.
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