Digital Billboards in Leawood
*All metrics are based on a 4-week advertising campaign
Leawood, a thriving suburban oasis, boasts an affluent population, upscale shopping centers, and picturesque parks, making it an ideal location for advertisers to target a discerning audience. With its strong sense of community and high-quality lifestyle, outdoor advertising in Leawood allows brands to seamlessly integrate their messages into the daily lives of residents, fostering meaningful connections and driving consumer engagement.
What to look for when picking digital billboards
When selecting billboards for advertising, it's essential to consider various factors to ensure the ad reaches the intended audience and achieves its goals. Here are four key aspects to keep in mind:
- Demographics: Choose a location that aligns with the target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, consider placing the billboard along a busy interstate frequently congested with commuters.
- Traffic Count: Opt for high traffic areas, such as interstates with bad traffic or busy intersections with long wait times, to provide a captive audience and maximize exposure.
- Visibility: Ensure the billboard is clearly aligned to face traffic, not at odd angles, and free from obstructions that might affect visibility.
- Intent: Align the billboard's placement with the goal of the advertising campaign. For instance, if the goal is to attract local customers, place the billboard close to the business location. If the intent is to increase brand awareness, consider implementing a long-term campaign or one that utilizes multiple locations.
Digital billboards price breakdown
In Leawood, billboard pricing varies significantly, offering options for advertisers with different budgets:
- Average Price: The average price for a billboard in Leawood is approximately $333.33, providing a cost-effective option for advertisers.
- Median Price: With a median price of $14,280, advertisers can expect to find a range of billboard options in this middle price point.
- Lowest Price: The lowest price for a billboard in Leawood is $0, offering an opportunity for advertisers to take advantage of free or promotional advertising spaces.
Digital billboards Impression and CPM Metrics
When evaluating the effectiveness of a billboard campaign in Leawood, it's crucial to analyze the impressions and CPM metrics to determine the return on investment:
- Total Impressions: The campaign generated a total of 176,000 impressions, showcasing the potential reach of outdoor advertising in Leawood.
- Average Impressions: On average, each billboard in the campaign received 44,000 impressions, indicating a consistent level of exposure across all ad placements.
- Median Impressions: The median number of impressions for a billboard in the campaign was 14,000, highlighting the variability in performance among different ad locations.
- Average CPM: The average cost per thousand impressions (CPM) for the campaign was $8.63, offering advertisers a cost-effective way to reach their target audience.
- Median CPM: With a median CPM of $10, the campaign demonstrates a range of pricing options for advertisers to consider when planning their outdoor advertising strategy.
Some of the top digital billboard providers in Leawood
Here is a list of top billboard providers in Leawood, offering a variety of options for advertisers to choose from:
- Adkom is a leading provider of outdoor advertising solutions in Leawood, catering to a diverse range of clients and industries.
Other formats for advertising in Leawood
A closer look at the data reveals the depth and breadth of the other opportunities available in Leawood:
- Static Billboards: In Leawood, static billboards generate 500,000 impressions with an average CPM of $1.47. This traditional advertising medium offers a cost-effective way to reach a wide audience and create a lasting impact.
- Retail Venues: Retail venues in Leawood receive 80,000 impressions and have an average CPM of $2.98. These advertising spaces provide a targeted approach to reach consumers in high-traffic shopping areas, increasing the likelihood of engagement and conversion.
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