Digital Billboards in Shawnee

*All metrics are based on a 4-week advertising campaign

Shawnee, a thriving suburban gem, presents a prime opportunity for advertisers to make their mark. With its family-friendly atmosphere, strong local economy, and easy access to major highways, this city offers a unique blend of small-town charm and big-city amenities. Outdoor advertising in Shawnee not only reaches a diverse audience but also fosters connections between brands, residents, and visitors, creating a lasting impact on the community.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure maximum impact and effectiveness. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts for increased visibility. For example, if your target audience is young professionals, consider placing the billboard near a business district or along a busy commuter route.
• Visibility: Ensure the billboard is easily visible from a distance and unobstructed by trees, buildings, or other distractions. A well-placed billboard should be aligned with the flow of traffic and positioned at an appropriate height for optimal viewing.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, or digital billboards. Larger billboards may be more effective in capturing attention, while digital billboards offer the flexibility to change messages frequently.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Most campaigns last several months, but the specific timeframe will depend on factors such as the desired reach, frequency, and overall objectives of the campaign.

Digital billboards price breakdown

In Shawnee, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Shawnee is $318.90, which can provide a cost-effective option for advertisers with a limited budget.
• Median Price: With a median price of $11,834, advertisers can expect to find a range of billboard options that cater to different marketing goals and budgets.
• Lowest Price: The lowest price for a billboard in Shawnee is just $1.24, offering an affordable entry point for businesses looking to test the effectiveness of outdoor advertising.

Digital billboards Impression and CPM Metrics

In Shawnee, billboard advertising offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to meet their marketing goals:

• Total Impressions: Billboards in Shawnee can generate a total of 1,539,000 impressions, offering a wide reach for advertisers.
• Average Impressions: The average number of impressions for a billboard in Shawnee is 15,000, providing a solid baseline for advertisers to gauge their campaign's effectiveness.
• Median Impressions: With a median of 11,000 impressions, advertisers can expect a range of billboard options that cater to different marketing goals and budgets.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Shawnee is $8.17, offering a cost-effective option for advertisers with a limited budget.
• Median CPM: With a median CPM of $9.50, advertisers can find a balance between cost and reach for their outdoor advertising campaigns.

Some of the top digital billboard providers in Shawnee

Here are the top billboard providers in Shawnee, offering a variety of options for advertisers to choose from:

• Adkom is a leading provider of outdoor advertising solutions, helping businesses effectively reach their target audience in Shawnee.

Other formats for advertising in Shawnee

A closer look at the data reveals the depth and breadth of the other opportunities available in Shawnee:

• Static Billboards: In Shawnee, static billboards generate 100,000 impressions with an average CPM of $4.03. This classic advertising medium continues to provide a strong presence and visibility in the city's advertising landscape.
• Retail Venues: Retail venues in Shawnee offer 50,000 impressions and an average CPM of $7.13. These advertising spaces provide a targeted approach to reach consumers in high-traffic shopping areas.

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