Digital Billboards in Lenexa
*All metrics are based on a 4-week advertising campaign
Lenexa, a thriving suburban hub, boasts a unique blend of commercial, residential, and recreational spaces, making it an ideal location for advertisers. With its bustling shopping centers, picturesque parks, and diverse neighborhoods, this city offers a versatile platform for outdoor advertising. In Lenexa, ads not only promote products but also foster connections between communities, brands, and individuals, creating impactful narratives that engage every passerby.
What to look for when picking digital billboards
When selecting billboards for advertising, it's essential to consider various factors to ensure the ad reaches the right audience and achieves its intended goals. Here are four key aspects to keep in mind:
- Demographics: Choose a location that aligns with your target audience's age, gender, education, relationship status, and income level. For example, if your target demographic is college-educated adults with above-average incomes, consider placing the billboard along a busy interstate that is frequently congested with commuters.
- Traffic Count: Opt for high-traffic areas, such as busy intersections with long wait times or congested interstates, to ensure maximum exposure. These locations provide a captive audience for your advertisement.
- Visibility: Ensure the billboard is clearly aligned to face traffic, not at odd angles, and is free from potential obstructions. The height of the billboard should also be taken into account for optimal visibility.
- Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. For example, if the intent is to attract local customers, placing the billboard three towns away would not be effective. On the other hand, if the goal is to increase brand awareness, implementing a long-term campaign or utilizing multiple locations might be more suitable.
Digital billboards price breakdown
In Lenexa, billboard pricing varies significantly, offering options for advertisers with different budgets:
- Average Price: The average price for a billboard in Lenexa is approximately $363.56, providing a cost-effective option for many advertisers.
- Median Price: With a median price of $50,000, some billboards cater to larger advertising campaigns with higher budgets.
- Lowest Price: For those seeking the most affordable option, the lowest price for a billboard in Lenexa is just $38.20.
Digital billboards Impression and CPM Metrics
Impressions and CPM metrics play a crucial role in understanding the effectiveness of billboard advertising in Lenexa:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in Lenexa is approximately 997,000.
- Average Impressions: The average number of impressions for a billboard in Lenexa is approximately 249,000.
- Median Impressions: The median number of impressions for a billboard in Lenexa is approximately 50,000.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Lenexa is approximately $10.77.
- Median CPM: The median cost per thousand impressions (CPM) for a billboard in Lenexa is approximately $10.00.
Some of the top digital billboard providers in Lenexa
Here are the top billboard providers in Lenexa:
- Adkom is a leading provider of outdoor advertising solutions in the Lenexa area.
Other formats for advertising in Lenexa
A closer look at the data reveals the depth and breadth of the other opportunities available in Lenexa:
- Static Billboards: In Lenexa, static billboards generate approximately 158,000 impressions with an average CPM of $4.00. This classic advertising medium continues to provide a strong presence in the outdoor advertising landscape.
- Retail Venues: Retail venues in Lenexa garner around 50,000 impressions with an average CPM of $9.42. These targeted advertising spaces offer a unique opportunity to reach consumers in a shopping mindset.
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