Digital Billboards in Stevens Point

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Stevens Point emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its beautiful parks, rich cultural landmarks, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Stevens Point does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking digital billboards

With 76% of Americans exposed to outdoor advertising every day, selecting the right billboard for your campaign is crucial. Here are four key factors to consider when choosing a billboard:

• Location: Ensure the billboard is placed in an area with high traffic and visibility, such as busy intersections or congested highways. For example, a billboard near a college campus would be ideal for targeting young adults.
• Demographics: Choose a billboard location that aligns with your target audience's age, gender, education, and income level. For instance, a billboard in an upscale neighborhood would be suitable for reaching high-income earners.
• Size and Type: Select the appropriate billboard size and type for your campaign, such as bulletins, posters, or junior posters. Digital billboards, for example, offer dynamic messaging and can be changed regularly.
• Duration: Determine the optimal length of time for your billboard to be displayed, typically at least four weeks, but consider longer durations for more extensive campaigns. This decision should be based on your marketing goals and budget.

Digital billboards price breakdown

Billboard pricing in Stevens Point varies, with a range of options to suit different budgets:

• Average Price: The average price for a billboard in Stevens Point is approximately $434.16, offering a competitive option for advertisers.
• Median Price: With a median price of $50,000, some billboards cater to larger campaigns and premium locations.
• Lowest Price: For those seeking a more affordable option, the lowest price available for a billboard in Stevens Point is just $12.21.

Digital billboards Impression and CPM Metrics

Let's dive into the impressions and CPM metrics for outdoor advertising in Stevens Point:

• Total Impressions: The total number of impressions for a 4-week campaign in Stevens Point is approximately 7,453,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Stevens Point generates around 7,453,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Stevens Point is 50,000, indicating a wide range of potential exposure for advertisers.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Stevens Point is $11.36, offering a cost-effective advertising solution.
• Median CPM: With a median CPM of $10, outdoor advertising in Stevens Point provides a competitive option for reaching your target audience.

Some of the top digital billboard providers in Stevens Point

Stevens Point offers a variety of outdoor advertising providers to choose from:

• MWC Advertising is a top provider in the area, specializing in billboard advertising throughout Central Wisconsin.

Other formats for advertising in Stevens Point

A closer look at the data reveals the depth and breadth of the other opportunities available in Stevens Point:

• Static Billboards: In Stevens Point, static billboards generate approximately 775,000 impressions with an average CPM of $3.59. This traditional advertising medium continues to provide a strong presence in the outdoor advertising landscape.
• Retail Venues: Retail venues in Stevens Point receive around 50,000 impressions and have an average CPM of $10.94. These locations offer advertisers the opportunity to reach consumers in a targeted shopping environment.
• Everything Else: For all other advertising types in Stevens Point, there are approximately 7,739,200 impressions with an average CPM of $3.10. This diverse range of options allows advertisers to explore unique and creative ways to reach their target audience.

Get started with advertising with AdQuick now!

AdQuick is a comprehensive platform that offers a wide range of solutions for out-of-home (OOH) advertising, catering to the needs of advertisers, agencies, and OOH media owners. With access to industry-leading technology, 99% of billboard ads, guaranteed best prices, and white glove service, AdQuick is the go-to choice for those looking to make a significant impact with their outdoor advertising campaigns. Additionally, the platform provides valuable resources such as a blog, an AdTech glossary, a beginner's guide to OOH, and a billboard cost calculator to help users make informed decisions. Don't miss out on the opportunity to elevate your advertising game; sign up for AdQuick today and experience the difference.