Digital Billboards in Kenosha

*All metrics are based on a 4-week advertising campaign

Kenosha, a lively city nestled between Milwaukee and Chicago, boasts a picturesque lakefront, thriving downtown, and diverse population. This prime location offers advertisers a unique opportunity to engage with a wide audience and make a lasting impact. Outdoor advertising in Kenosha not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating memorable experiences for all who encounter it.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 146 factors to consider. However, we've narrowed it down to four key aspects that can make a significant difference in the success of your campaign:

• Demographics: Choose a billboard location that targets your desired audience. For example, if you're targeting college-educated adults with above-average incomes, consider placing your billboard along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard is easily seen by passersby. This includes considering the alignment and height of the billboard, as well as any obstructions that might affect visibility. A highly visible billboard is one that is unavoidable and always working.
• Duration: The length of time your billboard is up should align with your marketing campaign goals and budget. Typically, billboard advertisements stay up for at least four weeks, but most campaigns last several months.
• Size: Select the appropriate size of the billboard based on your target audience and location. For example, junior posters, which are smaller billboards, can effectively reach target audiences that may be difficult to reach outside of their communities, such as elderly people who do not travel long distances or ethnic groups concentrated in one area.

Digital billboards price breakdown

In Kenosha, billboard pricing varies greatly, with options to suit a range of budgets:

• Average Price: The average price for a billboard in Kenosha is $756.18, offering a balance between affordability and visibility for many advertisers.
• Median Price: With a median price of $36,620, some billboards cater to larger campaigns with more substantial budgets.
• Lowest Price: For those seeking a cost-effective option, the lowest-priced billboards in Kenosha are available for just $50, providing an entry point for smaller businesses or limited-time promotions.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of billboard advertising in Kenosha:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Kenosha is approximately 12,100,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Kenosha generates around 121,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a billboard in Kenosha is 36,000, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Kenosha is $13.27, providing a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $9.50, Kenosha offers a range of billboard options with varying costs per thousand impressions, catering to different budgets and campaign goals.

Some of the top digital billboard providers in Kenosha

Kenosha is home to a top billboard provider that can help you achieve your advertising goals:

• Adams Outdoor is a leading provider of outdoor advertising solutions in the Kenosha-Racine area, offering a variety of billboard options to suit your campaign needs.

Other formats for advertising in Kenosha

A closer look at the data reveals the depth and breadth of the other opportunities available in Kenosha:

• Static Billboards: In Kenosha, static billboards generate approximately 1,000 impressions with an average CPM of $8.12. This classic advertising medium continues to provide a strong presence in the outdoor advertising landscape.
• Retail Venues: Retail venues in Kenosha receive around 40,000 impressions and have an average CPM of $15.08. These locations offer advertisers the chance to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Kenosha generate about 394,000 impressions with an average CPM of $3.82. This diverse category encompasses a variety of unique advertising options, allowing businesses to tailor their campaigns to their specific needs and target audiences.

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