Digital Billboards in De Pere

*All metrics are based on a 4-week advertising campaign

De Pere, nestled along the Fox River, boasts a charming atmosphere and a thriving business community, making it an ideal location for outdoor advertising. With its historic downtown, picturesque parks, and diverse neighborhoods, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors. Billboard advertising in De Pere not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating impactful narratives that resonate with passersby.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 31 factors to consider. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired demographic. For example, if you're targeting college-educated adults with above-average incomes, consider placing your billboard along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard is easily visible to passersby. A billboard placed in a high-traffic area with clear sightlines will have a greater impact on your target audience.
• Size: Select the appropriate billboard size for your campaign. Bulletins (14 feet high and 48 feet wide) are ideal for targeting drivers and commuters, while posters (10 feet high and 22 feet wide) and junior posters (6 feet high and 12 feet wide) are better suited for local audiences.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Branding campaigns may last six to twelve months, while event-specific campaigns may utilize multiple billboards for a shorter period of time.

Digital billboards price breakdown

Billboard pricing in De Pere varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in De Pere is approximately $300.15.
• Median Price: The median price for a billboard in this area is around $28,895.50.
• Lowest Price: The lowest price for a billboard in De Pere can be as low as $39.93.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics for your De Pere billboard campaign can help you gauge its effectiveness and make informed decisions about your advertising strategy:

• Total Impressions: The total number of impressions for a 4-week campaign in De Pere is approximately 563,000.
• Average Impressions: On average, a billboard in De Pere generates around 563,352 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a De Pere billboard is about 29,000.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in De Pere is $13.85.
• Median CPM: The median CPM for a billboard in this area is $9.50.

Some of the top digital billboard providers in De Pere

De Pere offers a variety of billboard providers to choose from, ensuring that advertisers can find the perfect fit for their outdoor advertising needs:

• Lamar Advertising is a leading provider of outdoor advertising solutions in De Pere, offering a wide range of billboard options to suit any campaign.

Other formats for advertising in De Pere

A closer look at the data reveals the depth and breadth of the other opportunities available in De Pere:

• Static Billboards: In De Pere, static billboards generate approximately 841,000 impressions with an average CPM of $8.31. This classic advertising medium continues to provide high visibility and a strong presence in the outdoor advertising landscape.
• Retail Venues: Retail venues in De Pere see around 42,000 impressions and an average CPM of $13.10. These targeted advertising spaces allow brands to connect with consumers in a shopping mindset, increasing the likelihood of purchase.

Get started with advertising with AdQuick now!

De Pere's thriving business community and charming atmosphere make it an ideal location for outdoor advertising. By considering factors such as location, visibility, size, and duration, advertisers can create impactful billboard campaigns that resonate with their target audience. With a variety of billboard providers and advertising opportunities available, there's never been a better time to invest in outdoor advertising in De Pere. Ready to take your advertising strategy to the next level? Sign up for AdQuick today and unlock the full potential of billboards and out-of-home advertising.