Digital Billboards in Green Bay

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Green Bay emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its iconic sports culture, rich history, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Green Bay does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking digital billboards

With 155 billboard options to choose from, selecting the perfect one for your advertising campaign can be a daunting task. Consider the following factors to make an informed decision:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequently congested with commuters.
• Traffic Count: Opt for high traffic areas, such as interstates with bad traffic or busy intersections with long wait times, to provide a captive audience for your advertisement.
• Visibility: Choose billboards that are clearly aligned to face traffic, not at odd angles, and without obstructions that might affect visibility.
• Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. If the goal is to attract local customers, place the billboard close to your business. If the intent is to increase brand awareness, consider a long-term campaign or one that utilizes multiple locations.

Digital billboards price breakdown

Billboard pricing in Green Bay varies significantly, with options to suit various budgets and campaign goals:

• Average Price: The average price for a billboard in Green Bay is $579.73, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $40,215, advertisers can expect to find a wide array of billboards at various price points in the city.
• Lowest Price: The lowest-priced billboard in Green Bay is available for $0, providing an opportunity for advertisers to explore cost-effective advertising solutions.

Digital billboards Impression and CPM Metrics

Let's dive into the impressions and CPM metrics for outdoor advertising in Green Bay:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Green Bay is approximately 13,959,000.
• Average Impressions: On average, a billboard in Green Bay generates around 90,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Green Bay is 40,000 over a 4-week period.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Green Bay is $10.80.
• Median CPM: The median CPM for outdoor advertising in Green Bay is $9.50.

Some of the top digital billboard providers in Green Bay

Here are the top billboard providers in Green Bay:

• Adkom is a leading outdoor advertising provider in the Green Bay area, offering a variety of billboard options for businesses and organizations.

Other formats for advertising in Green Bay

A closer look at the data reveals the depth and breadth of the other opportunities available in Green Bay:

• Static Billboards: In Green Bay, static billboards generate approximately 1,095,000 impressions with an average CPM of $18.33. This classic advertising medium continues to deliver strong results, making it a reliable choice for businesses.
• Retail Venues: Retail venues in Green Bay receive around 40,215,000 impressions and have an average CPM of $12.26. These high-traffic locations offer advertisers the chance to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Green Bay garners about 5,000,000 impressions with an average CPM of $1.42. This cost-effective option allows advertisers to reach a captive audience of daily commuters and travelers.
• Everything Else: Other advertising opportunities in Green Bay accumulate approximately 3,440,100 impressions and have an average CPM of $6.24. These diverse options provide advertisers with the flexibility to tailor their campaigns to specific audiences and objectives.

Get started with advertising with AdQuick now!

Green Bay's outdoor advertising landscape offers a wealth of opportunities for businesses and organizations to connect with their target audiences. By leveraging AdQuick's platform, you can access industry-leading technology, 99% of billboard ads, and the best billboard prices guaranteed. With a variety of products and solutions tailored to advertisers, agencies, and OOH media owners, as well as resources like a billboard cost calculator, an OOH planner, and a marketer toolkit, AdQuick makes it easy to create impactful campaigns that resonate with your audience. Don't miss out on the benefits of out-of-home advertising in Green Bay. Get Started with AdQuick today.