Digital Billboards in Oshkosh

*All metrics are based on a 4-week advertising campaign

Located at the convergence of the Fox River and Lake Winnebago, Oshkosh is a thriving hub for commerce, culture, and outdoor recreation. With its bustling downtown, vibrant arts scene, and numerous events, this city provides a prime opportunity for advertisers to engage with diverse audiences. Outdoor advertising in Oshkosh not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful and memorable experiences for all.

What to look for when picking digital billboards

With 95% of Americans being reached by media targeting vehicle drivers and passengers, selecting the right billboard for your advertising campaign is crucial. Here are four key factors to consider when choosing a billboard:

• Location: Ensure the billboard is placed in a high-traffic area with good visibility. For example, a billboard along a busy highway or in a densely populated urban area would be ideal.
• Audience Demographics: Choose a billboard location that targets your desired audience. For instance, a billboard near a college campus would be suitable for targeting young adults.
• Visibility and Readability: Opt for a billboard with clear, unobstructed views and easy-to-read text. A well-lit billboard with large, bold fonts would be more effective.
• Size and Type: Select the appropriate size and type of billboard for your campaign. For example, a large bulletin billboard would be suitable for a major highway, while a smaller junior poster might be better for a local neighborhood.

Digital billboards price breakdown

In Oshkosh, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Oshkosh is approximately $304.79, which can provide a cost-effective advertising solution for businesses.
• Median Price: With a median price of $32,028, advertisers can expect to find a range of billboard options to suit their budget and campaign requirements.
• Lowest Price: For those seeking the most affordable option, the lowest price for a billboard in Oshkosh is just $9.56, offering an accessible entry point for smaller businesses or limited-time promotions.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics is essential for evaluating the effectiveness of your billboard advertising campaign in Oshkosh:

• Total Impressions: The total number of impressions for a 4-week campaign in Oshkosh is approximately 8,336,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Oshkosh generates around 833,589 impressions, offering a substantial audience for your message.
• Median Impressions: The median number of impressions for a billboard in Oshkosh is 32,000, indicating a wide range of exposure possibilities depending on the specific billboard location.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Oshkosh is $8.81, providing a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $9.50, advertisers can expect to find a range of billboard options to suit their budget and campaign requirements.

Some of the top digital billboard providers in Oshkosh

Here are the top billboard providers in Oshkosh, offering a variety of options for your outdoor advertising needs:

• Adkom is a leading provider of outdoor advertising solutions, helping businesses reach their target audience effectively.
• Digital Outdoor Advertising specializes in digital billboards, offering dynamic and eye-catching advertising options for businesses.

Other formats for advertising in Oshkosh

A closer look at the data reveals the depth and breadth of the other opportunities available in Oshkosh:

• Static Billboards: Static billboards in Oshkosh generate approximately 865,000 impressions with an average CPM of $8.15. This classic advertising medium continues to provide a strong presence in the outdoor advertising landscape.
• Retail Venues: Retail venues in Oshkosh receive around 47,500 impressions and have an average CPM of $11.39. These venues offer advertisers the opportunity to engage with consumers in a shopping environment, increasing the likelihood of purchase decisions.
• Everything Else: Other advertising opportunities in Oshkosh, such as digital displays and alternative outdoor formats, garner approximately 178,000 impressions with an average CPM of $9.56. These diverse options allow advertisers to tailor their campaigns to specific audiences and objectives.

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