Digital Billboards in Appleton

*All metrics are based on a 4-week advertising campaign

Appleton, a thriving city nestled along the Fox River, presents a remarkable opportunity for advertisers to make their mark. With its bustling downtown, picturesque parks, and strong sense of community, Appleton offers a diverse and engaging backdrop for outdoor advertising. Advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike, fostering connections between brands and individuals while creating memorable narratives that resonate with passersby.

What to look for when picking digital billboards

With 86% of people noticing billboards, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts, ensuring maximum visibility for your ad. For example, placing a billboard along a busy interstate to reach commuters or in a trendy part of town to target young adults.
• Size: Select the appropriate billboard size based on your target audience and location. Bulletins are ideal for highways, posters for primary and secondary arterial roadways, and junior posters for urban neighborhoods or smaller roads.
• Duration: Determine the optimal duration for your billboard ad based on your campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions might only need a month of exposure.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards offer dynamic messaging and frequent changes, while wallscapes provide unique, eye-catching designs on building exteriors.

Digital billboards price breakdown

In Appleton, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Appleton is approximately $347.75, which can help advertisers gauge the typical cost for their campaign.
• Median Price: With a median price of $50,000, this value represents the middle point in the range of billboard prices, offering a more accurate representation of the market.
• Lowest Price: The lowest price for a billboard in Appleton is just $13.95, showcasing the potential for affordable advertising options in the area.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics for your Appleton billboard campaign can help you make informed decisions and optimize your advertising budget. Here's a breakdown of these key metrics:

• Total Impressions: The total number of impressions for a 4-week campaign in Appleton is approximately 2,148,000, representing the overall reach of your ad.
• Average Impressions: On average, a billboard in Appleton generates around 50,000 impressions, providing a general idea of the expected visibility for your campaign.
• Median Impressions: With a median of 50,000 impressions, this value represents the middle point in the range of impressions, offering a more accurate representation of the market.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Appleton is approximately $11.15, which can help advertisers gauge the typical cost efficiency for their campaign.
• Median CPM: With a median CPM of $10, this value represents the middle point in the range of CPMs, offering a more accurate representation of the market's cost efficiency.

Some of the top digital billboard providers in Appleton

Here is a list of top billboard providers in Appleton:

• Lamar Advertising is a leading provider of outdoor advertising solutions in Appleton, offering a variety of billboard options to suit your campaign needs.

Other formats for advertising in Appleton

A closer look at the data reveals the depth and breadth of the other opportunities available in Appleton:

• Static Billboards: In Appleton, static billboards generate approximately 870,000 impressions with an average CPM of $8.56. This classic advertising medium continues to provide a strong presence in the outdoor advertising landscape.
• Retail Venues: Retail venues in Appleton receive around 50,000 impressions and have an average CPM of $11.43. These locations offer advertisers the chance to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Appleton garners about 5,000,000 impressions with an average CPM of $1.94. This cost-effective option allows advertisers to reach a captive audience during their daily commutes.
• Everything Else: Other advertising opportunities in Appleton collectively generate approximately 2,708,000 impressions and have an average CPM of $5.52. These diverse options provide advertisers with unique ways to connect with their target audience in various settings.

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