Digital Billboards in Savannah
*All metrics are based on a 4-week advertising campaign
Savannah, a charming coastal city, boasts a rich history, stunning architecture, and a thriving tourism industry. This picturesque setting provides a one-of-a-kind backdrop for outdoor advertising, allowing brands to seamlessly integrate their messages into the city's vibrant atmosphere. With its diverse neighborhoods and bustling downtown, advertisers in Savannah can create memorable campaigns that not only promote their products but also engage with the community and visitors alike.
What to look for when picking digital billboards
When selecting billboards for advertising, it's essential to consider various factors to ensure your message reaches the right audience and creates a lasting impact. Here are four key aspects to keep in mind when picking billboards to advertise on:
- Location: Choose a billboard location that targets your desired demographic and has high visibility. For example, placing billboards along busy interstates for college-educated adults with above-average incomes or near colleges and universities for young adults.
- Visibility: Opt for billboards that are difficult to ignore due to their size and eye-catching nature, ensuring constant visibility for your ads.
- Size and Type: Select the appropriate billboard size and type based on your target audience and advertising goals. For instance, bulletins for targeting drivers and commuters, posters for local audiences, or digital billboards for dynamic messaging.
- Duration: Determine the optimal duration for your billboard campaign, considering factors such as audience reach, budget, and advertising objectives.
By carefully considering these factors, you can create an effective outdoor advertising campaign that resonates with your target audience and drives results.
Digital billboards price breakdown
Billboard pricing in Savannah varies significantly, offering options for advertisers with different budgets:
- Average Price: The average price for a billboard in Savannah is approximately $3,073.81, providing a reasonable cost for most advertisers.
- Median Price: With a median price of $50,000, some billboards in prime locations or with exceptional visibility can demand a higher investment.
- Lowest Price: For those on a tight budget, the lowest price for a billboard in Savannah is $0, offering an opportunity to advertise at no cost in certain situations.
Digital billboards Impression and CPM Metrics
In Savannah, the impressions and CPM metrics for billboards showcase a range of values, offering insights into the potential reach and cost-effectiveness of outdoor advertising campaigns:
- Total Impressions: The total impressions for a 4-week advertising campaign in Savannah amount to approximately 99,172,000, indicating a substantial audience reach.
- Average Impressions: On average, a billboard in Savannah generates around 2,479,000 impressions during a 4-week campaign.
- Median Impressions: The median number of impressions for a billboard in Savannah is 50,000, highlighting the varying levels of visibility and reach across different locations.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Savannah is $14.42, offering a competitive rate for advertisers.
- Median CPM: With a median CPM of $9.50, some billboards in Savannah provide even more cost-effective advertising opportunities.
Some of the top digital billboard providers in Savannah
Here are the top billboard providers in Savannah, offering a variety of outdoor advertising options for businesses:
- Adkom is a leading provider of outdoor advertising solutions, helping businesses create impactful campaigns.
- Lamar Advertising offers a wide range of billboard options, catering to various advertising needs and budgets.
- Digital Outdoor Advertising specializes in digital billboards, providing dynamic and engaging advertising opportunities.
- Adams Outdoor is a well-established outdoor advertising company, offering a variety of billboard options across Savannah.
- Integration Media focuses on integrated marketing solutions, including outdoor advertising, to help businesses reach their target audience.
Other formats for advertising in Savannah
A closer look at the data reveals the depth and breadth of the other opportunities available in Savannah:
- Static Billboards: In Savannah, static billboards generate approximately 423,000 impressions with an average CPM of $6.21. This traditional advertising medium offers a stable and consistent presence, making it a reliable choice for outdoor campaigns.
- Street Furniture: Street furniture in Savannah garners around 155,000 impressions and has an average CPM of $27.10. This versatile advertising option allows brands to engage with pedestrians and urban dwellers in a more intimate setting.
- Retail Venues: Advertising in retail venues in Savannah reaches about 40,000 impressions with an average CPM of $17.60. This targeted approach enables advertisers to connect with consumers in a shopping mindset, increasing the likelihood of purchase.
- Transit: Transit advertising in Savannah generates approximately 6,000,000 impressions and has an average CPM of $7.79. This highly visible medium allows brands to reach commuters and travelers, making it an effective way to raise awareness and drive engagement.
- Everything Else: Other advertising opportunities in Savannah collectively account for around 1,107,000 impressions with an average CPM of $6.32. These diverse options provide advertisers with the flexibility to explore unique and creative ways to reach their target audience.
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