Digital Billboards in Marietta

*All metrics are based on a 4-week advertising campaign

In the heart of Cobb County, Marietta stands out as a thriving suburban city with a rich history and vibrant community. Known for its charming town square, excellent schools, and diverse neighborhoods, Marietta presents a unique opportunity for advertisers to engage with residents and visitors alike. Outdoor advertising in Marietta goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who passes by.

What to look for when picking digital billboards

When selecting billboards for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach your target audience effectively. Here are four key aspects to keep in mind when choosing the perfect billboard location:

• Demographics: Consider the target audience's age, gender, education, relationship status, and income level. For example, if your target demographic is college-educated adults with above-average incomes, placing the billboard along a busy interstate frequented by commuters might be effective.
• Traffic Count: High traffic areas with long wait times provide a captive audience likely to notice the billboard. However, these areas can be more expensive to advertise in. For instance, a billboard placed near a busy intersection or highway exit may garner more attention.
• Visibility: The alignment, height, and placement of the billboard affect its visibility. Ensure the billboard is clearly aligned to face traffic and placed at a readable height within the driver's frame of vision. For example, a billboard placed too high or too low may not be as effective as one placed at eye level.
• Intent: Consider the goal of the advertising campaign when choosing a billboard location. Place the billboard strategically to reach people at the point of decision or to increase brand awareness. For example, if your goal is to promote a new restaurant, placing the billboard near other dining establishments may encourage potential customers to try your establishment instead.

Digital billboards price breakdown

Billboard pricing in Marietta varies significantly, with options available for various budgets and advertising needs:

• Average Price: The average price for a billboard in Marietta is approximately $2,920.05, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $20,220, advertisers can expect to find a wide array of billboard options in the middle of the pricing spectrum.
• Lowest Price: For those seeking a more affordable option, the lowest price for a billboard in Marietta is just $50, making it accessible for smaller businesses or limited campaigns.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of your billboard advertising campaign in Marietta:

• Total Impressions: The total number of impressions for a 4-week campaign in Marietta is approximately 88,635,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Marietta generates around 22,159,000 impressions during a 4-week campaign, highlighting the potential for significant exposure to your target audience.
• Median Impressions: With a median of 20,220 impressions, advertisers can expect a consistent level of visibility for their campaigns in Marietta.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Marietta is $12.19, offering a cost-effective solution for reaching a large audience.
• Median CPM: With a median CPM of $10.26, advertisers can find even more affordable options for their outdoor advertising campaigns in Marietta.

Some of the top digital billboard providers in Marietta

Here is a list of top billboard providers in Marietta:

• True Impact Media offers a variety of billboard advertising options in the Atlanta area, including Marietta.

Other formats for advertising in Marietta

A closer look at the data reveals the depth and breadth of the other opportunities available in Marietta:

• Static Billboards: Static billboards in Marietta generate approximately 425,000 impressions with an average CPM of $3.13. This classic advertising medium continues to provide a cost-effective and highly visible option for advertisers.
• Street Furniture: Street furniture advertising in Marietta garners around 270,000 impressions and has an average CPM of $2.70. This type of advertising allows for targeted messaging in high foot traffic areas, such as bus stops and benches.
• Wheat Pastings: Wheat pastings in Marietta receive about 3,295,000 impressions with an average CPM of $1.28. This creative and eye-catching form of advertising can be found on building walls and other urban surfaces, offering a unique way to capture attention.
• Retail Venues: Advertising in retail venues in Marietta generates approximately 37,000 impressions and has an average CPM of $13.35. This targeted approach allows advertisers to reach consumers in shopping centers and other retail environments, increasing the likelihood of purchase decisions.
• Everything Else: Other advertising opportunities in Marietta, such as digital displays and alternative formats, collectively receive around 12,000 impressions with an average CPM of $12. These diverse options provide advertisers with even more ways to connect with their target audience in the area.

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