Digital Billboards in Alpharetta

*All metrics are based on a 4-week advertising campaign

Alpharetta, a thriving suburban city, presents a fantastic opportunity for advertisers to make their mark. With its booming tech industry, upscale shopping centers, and family-friendly atmosphere, Alpharetta offers a diverse audience for brands to engage with. Outdoor advertising in this city not only promotes products and services but also fosters connections between businesses and the community, creating memorable experiences for all who encounter them.

What to look for when picking digital billboards

When selecting billboards to advertise on, it's essential to consider various factors to ensure maximum impact and reach. Here are four key considerations when choosing billboards:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, education, and income level. For example, placing billboards near colleges or universities to target young adults.
• Visibility: Opt for billboards with maximum visibility by considering factors like alignment, height, and obstructions. For instance, choose billboards that are clearly visible and placed at a readable height within the driver's frame of vision.
• Location: Select billboards in high-traffic areas or those with location-specific targeting to reach a larger audience. For example, placing billboards along busy interstates or in trendy parts of town.
• Size and Type: Pick the appropriate size and type of billboard based on your campaign goals and target audience. For example, use large bulletins for maximum exposure along highways or digital billboards for dynamic messaging in urban areas.

Digital billboards price breakdown

Billboard pricing in Alpharetta varies significantly, with options available to suit different budgets and campaign goals. Here's a breakdown of the pricing:

• Average Price: The average price for a billboard in Alpharetta is $1,538.05, offering a range of options for advertisers to choose from.
• Median Price: With a median price of $22,896, advertisers can expect to find premium billboard locations in high-traffic areas or with unique features.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Alpharetta is just $17.61, making outdoor advertising accessible to businesses of all sizes.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your billboard advertising campaign in Alpharetta. Here's a breakdown of these metrics:

• Total Impressions: The campaign generated a total of 24,322,000 impressions, showcasing the potential reach of outdoor advertising in Alpharetta.
• Average Impressions: On average, each billboard in the campaign received 2,432,000 impressions, indicating consistent exposure across different locations.
• Median Impressions: The median number of impressions for billboards in the campaign was 23,000, highlighting the varying levels of exposure depending on the specific billboard location.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $41.18, offering a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $10.06, some billboards in the campaign provided even more affordable options for advertisers to consider.

Some of the top digital billboard providers in Alpharetta

Here are the top billboard providers in Alpharetta, offering a variety of options for advertisers to choose from:

• Clear Channel Outdoor is a leading provider of outdoor advertising solutions, with a wide range of billboard options to suit different campaign needs.
• Adkom specializes in innovative outdoor advertising, helping brands create impactful and memorable campaigns.
• Lamar Advertising offers a diverse selection of billboards and other outdoor advertising formats, catering to various campaign objectives and budgets.

Other formats for advertising in Alpharetta

A closer look at the data reveals the depth and breadth of the other opportunities available in Alpharetta:

• Static Billboards: Static billboards in Alpharetta receive 1,200 impressions with an average CPM of $10.20. This classic advertising format continues to provide a reliable and cost-effective way to reach audiences.
• Street Furniture: Street furniture advertising garners 21,000 impressions and an average CPM of $125.73. This versatile medium allows advertisers to target pedestrians and motorists in high-traffic areas.
• Wallscapes: Wallscapes in Alpharetta generate 224,000 impressions with an average CPM of $72.54. These large-scale ads create a strong visual impact, capturing the attention of passersby.
• Retail Venues: Retail venue advertising in Alpharetta receives 4,900 impressions and an average CPM of $12.19. This targeted approach enables advertisers to reach consumers in a shopping mindset.
• Everything Else: Other advertising opportunities in Alpharetta, although not as prevalent, still manage to generate impressions with an average CPM of $22.76, showcasing the variety of options available for advertisers.

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